To Attract More Clients, Plug Into Your Purpose

To Attract More Clients, Plug Into Your Purpose
If you've been in business for a few years, you've probably
been marketing your business for just as many years
(hopefully). You've tried marketing tactics that worked,
and if you're anything like me, you've tried some that
didn't and failed miserably.

After a while, I believe everyone gets into a slump with
their marketing plan. This happens with a majority of my
clients at some point or other, and has happened to me too
in the past. There are many reasons for this:

1. We get bored. 2. We get complacent or lazy. 3. We
become greedy or simply in it for the mo-ney.

I could give you solutions to all three of these reasons,
but these would be using your willpower and discipline.
Today, I want to appeal to your sense of purpose.

If you want a successful business, having a purpose in
marketing your business is an absolute necessity, and it
shouldn't be just making mo-ney. Yes, making lots of mo-ney
is great. Mo-ney is necessary and it makes life way easier.
But if the ONLY reason you're in business is to make
mo-ney, I believe that for most people, it's much more
difficult to get up the strength to market something that
just takes from people, without giving back more than what
you give.

Besides, people will feel that energetically and read right
through you.

The solution? Connect (or reconnect) to your purpose. If
you've been dragging your feet about getting out there to
market your business, perhaps it's time to reexamine if
you're connected to the original purpose for getting in
business. I'm a big fan of Ralph Marston's Daily Motivators
and he recently wrote something on the subject of purpose
that really resonated with me:

"Where there is purpose, there is energy. Actions directed
toward a compelling purpose will create a powerful momentum
that lines up events and circumstances in your favor.
Purpose gives you a reason to get going each day and
strengthens your determination to persist when the going
gets tough. Purpose pushes you firmly toward your highest
level of accomplishment."

I couldn't agree more. I've talked in the past about
letting yourself be pulled by your future. Today, we'll
call it being pulled forward by your PURPOSE.

If you look at any great humanitarian leader, you'll notice
they've had many obstacles and tribulations along the way.
Somehow, they always seemed to get right back on that
proverbial horse and try, try again, didn't they? If they'd
been in their cause just for the power or the mo-ney, they
may have given up shortly after starting. But I'll guess
that their strong purpose gave them the strength and
determination to keep going, to push through the obstacles
and reach their goals, because there was a greater purpose
to it all.

When I see a client who drags their feet or for whom
something's not going well, it's usually a sign that
something's not quite right, as opposed to just
procrastination. Either they're marketing something for the
wrong reason or they're not being true to their purpose and
the reason that they're here. For many, they've chosen to
ignore the nagging voice within that tells them something's
not right.

Perhaps they don't even know WHAT their purpose is. For
many of us self employed people, it's to serve others and
make a difference in people's lives, in one way or another.
My opinion is that when we get away from that, marketing or
doing anything in business is much more difficult.

And yeah, by the way, when we are authentic, serve people
well and stay connected to that purpose, the mo-ney
inevitably flows. The best part about making good mo-ney
doing something that really matters to you is that the
mo-ney is a byproduct of doing things well and for the
right reason. It feels great, not sleazy or like we've
ripped off someone.

Your purpose is to help others AND to feel good doing it.
Once you find it, throw yourself into it. Since having a
strong purpose in your business gives you more energy and
determination, it's time to either get reconnected to the
reason you originally got in business or to figure out what
yours is. Remember though, sometimes our resolve gets
tested to make sure we REALLY want this badly enough.
Persevere; don't give up.

YOUR ASSIGNMENT: What's YOUR purpose? Here are questions to
ask yourself to find your own purpose or reconnect to it:

What section of the bookstore do you gravitate towards?
(Hint: I was reading success-mindset and marketing books on
my honeymoon and it didn't feel like work.)

What is the greatest challenge you overcame?

What brings the most meaning to your life?

If you had all the mo-ney you needed, but still wanted to
work, what would you do to make a difference in the world
while bringing you happiness?

Whether it means connecting to it for the first time or
simply reconnecting, do what it takes to live as close to
your purpose as possible, no matter what the setbacks.
Tweak the way you do things right now so it feels right and
like there's real meaning in your life. Success will
naturally come to you when you do. You won't believe you
get paid to live it.

Got your purpose but having a difficult time marketing it?
Then it's time to take action and invest in a step-by-step
marketing system that will feel easy and authentic to you.

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The Client Attraction Home Study System avoids all the
unnecessary stuff and instead gives you the most important
things to do to set up simple, solid systems, so that you
consistently fill your pipeline and continually get new
clients. It's all step-by-step, not a big mishmash of
things. So, you do step one of the system, and when your
done with that, you move on to step two and so on. You can
get it at http://www.TheClientAttractionSystem.com