Now that you know your Vision, your Ideal Client, how to
Build Authentic Relationships, create Strategic Referral
Partnerships and Client Referral Strategies, you can
effectively take advantage of Email Campaigns.
As you may recall, I mentioned in last month's article
there are several marketing strategies to fundamentally
build a business. The strategies are simple but not always
easy. However, if they're coupled with vision, vigor and a
little tenacity, both business and life can be enjoyed with
ease - and results produced with velocity.
Remember as these strategies unfold in your reading each
month, I never said it would be easy, however I am saying,
it "can" be done with ease AND velocity with the right
energy going in the right direction.
And you must keep in mind that one thing that often comes
between you and your success is the "human condition", your
self imposed barriers, road blocks, and what you think you
already know. Be aware of the barriers and road blocks as
you read these.
Yes, I'm repeating this each month intentionally. Why? The
two most prominent reasons are:
1. to shift how you think in a way that builds your muscles
to understand the fundamentals of marketing
2. to address the human condition that could stop you from
implementing the strategies and creating extreme success.
Keep in mind - Vision must be first...! Vision + Vigor +
Tenacity = Velocity of Results! Another way to market your
small business is through email campaigns. The important
thing to remember is to use all of the strategies discussed
in previous issues. As you implement ALL of the strategies,
you begin to make an impression on the public and "brand"
your company. They all work hand in hand, not necessarily
or exclusively on their own. The power lies in the
combination. So, avoid relying solely on one strategy. Use
and implement them all to yield the greatest return.
Email campaigns can be used as a educational,
reinforcement, branding and/or sales medium. The order in
which you use these will be determined by your overall
marketing strategy. I would recommend "strategic" planning
to determine the order in which the different type of
emails will be distributed. .
Educating your clients about your products and services is
vital to the success in sales. Making customers aware why
you and your product(s) is/are the best and/or why it's
unique is primary. Lack of education may be the only thing
in the way of a customer purchase. You can educate through
email campaigns.
Your email campaigns should simply tell a story about you
and your product(s). Be sure to also include a competitive
edge... your USP (unique selling proposition). Branding
your image is another benefit of doing email campaigns.
Think of it this way, each time you send a message you are
creating brand recognition. The key is keeping your
communications interesting and inviting.
Email campaigns can prove to be very effective if you have
a large enough contact list containing your "ideal client".
With the right list you will yield a greater return. ,
however, again you must have a large enough list of your
ideal clients to yield the greatest return. Email campaigns
can also be used to simply send a heartfelt message.
(Preferably daily or once a week) Sending heart felt
messages keeps you connected and builds your relationship
with your customer which also results in increased revenue.
Critical points of this article:
* Be sure your campaign has a unique selling proposition
(USP), a competitive edge. Including your vision is
always recommended and adding a compelling offer should be
paramount.
* Know your vision.
* Know your ideal client.
* Create a compelling offer.
* Create a unique selling proposition.
* Advertise with mediums that serve your ideal client.
* Create a collaborative effort and win/win for everyone.
* Remember, you also must "implement" the strategies
channeling the right energy in the right direction to
have them be most effective and reflect success in your
business.
Remember, you don't have to be in business alone or
struggle to make it successful. You must "implement" the
strategies channeling the right energy and the right
direction.
----------------------------------------------------
The Power, Passion & Purpose Group, brings over twenty
years experience in business, relationship and individual
life coaching. Join the P3groups mailing list to receive
their online magazine - The P3 Power Boost Magazine for
Women at http://www.TheP3Group.com .
