5 Easy Tips to Becoming a Great TV Guest!

5 Easy Tips to Becoming a Great TV Guest!
Ever watch morning TV and think, "Hey, I can do that!"
Well the truth is that if you have a book, product or
service to promote to consumers, there is absolutely no
reason why you can't appear as a guest on TV!

But what does it take to be a good guest?

Here are 5 simple tips to get you started and help you
capitalize on the valuable air-time at your disposal:

1) Don't overdo the makeup ladies and gentlemen? Yes, both
women and men are repeat offenders in this category.
There's no need to go to the station with a full face of
make-up. You'll find most producers are prepared to give
you a quick once-over when you arrive so that you look good
for the cameras. Shallow as it may sound, it's hard for
viewers to take you seriously if they're too busy zeroing
in on a face that's overly made-up.

2) Check your props. As TV is all about visuals (no matter
what your topic is) it's likely you'll have some kind of
props for your interview. Take stock of them before the
interview to make sure they're in good shape with all parts
intact. For example, if you're conducting a "how-to"
demonstration, ensure your equipment and tools are clean
and at the ready. If you'll be using the station's stove
for a cooking segment , make sure it works. If your prop
is your book, hold it on your lap with an un-tattered front
cover facing the audience.

3) Stay seated! When your interview draws to a close and
it appears that the camera has stopped focusing on you,
don't stand up and take off your mic! It's the job of the
floor manager to remove the mic for you and give you the
all-clear to leave. By leaving prematurely you could run
the risk of ruining a perfectly good camera shot and coming
off as an unprofessional guest.

4) Speak in a conversational manner. When people get
nervous about being on camera, they tend to speak too fast
and sometimes tense up - which can be very distracting for
the audience. To relieve the nervous tension, you first
need to get comfortable. Look around and get familiar with
the studio and set. Introduce yourself to the host,
producer and camera crew. Locate where you'll be seated
during the interview. Then, when the interview starts,
you'll feel less like you're in a strange environment.
You'll look more at ease and feel like the ultimate pro!

5) No arguing! Unless you are on a show that thrives on
arguing, being combative on a show is not suggested. Your
goal as a guest is to win over the audience; something that
can be tricky if a question makes you feel angry or
combative. If you've been ambushed with a nasty question,
remain dignified and answer calmly. Losing your temper
won't boost your credibility; plus, it makes you look
defensive which is definitely not the best position to be
in when trying to promote your message.

So there you have it! A good solid start in making the
most of your time on the air!

----------------------------------------------------
Marsha Friedman has been a leading authority on publicity
for authors for nearly two decades as CEO of Event
Management Services, Inc (EMSI). If you would like to
receive her free Ebook "How to Be a Great Talk Radio Guest"
visit http://www.emsincorporated.com .

Mountain woven million dollar advertisement

Mountain woven million dollar advertisement
You may have heard of an ad that ran 65 years ago with the
headline:

"Hand Woven by the Mountain People of New Mexico"

New Christmas Patterns in these unique ties. Wearers say an
exceptional value. Sold only direct from weavers to you.

It was a one-page ad that ran in the November 1940 edition
of Life. Simple - copy intensive - with a picture of the
ties.

Get this: that ONE AD SOLD 26,000 TIES!

An amazing success story. And an amazing ad (written by
James W Young).

What is most evident about the ad is the unique ways they
use a number of great advertising techniques - ones that
STILL work today just as well.

Think about this:

1) A unique headline - "mountain people" conjures up
pictures with those two words. "Hand woven" portrays the
quality that they put into the ties. Combined, this is a
very intriguing headline.

2) In the subhead, this statement is interesting - "Wearers
say an exceptional value.*" Note that the references a
footnote at the bottom of the ad that is actually a
testimonial of a happy buyer.

George W Engelmann, well known Chicago business man,
writes: "Enclosed is my order for some of your ties. I
would like to take this opportunity to tell you how well I
like your ties. When I wear them they never fail to attract
favorable comment. They are also the most durable ties and
best value I have ever seen"

NOTE: a testimonial in a clothing advertisement! How often
do you see that? 65 years later and few people are using
this simple strategy. The footnote is a nice touch - very
interesting way to get people involved in the ad.

Also note how the testimonial is written. Chances are the
adman wrote the testimonial and had the client approve of
it. In your business you should do the same. Your clients
will provide glowing testimonials but (typically) have a
tough time saying the best things about your business and
how those things affect other potential buyers. This
testimonial touches on "here is another order" "they
attract favorable attention" "durable" "best value" "well
know business man" All of that in a couple short sentences!

3) The ad starts out with a very compelling story: "For
over 200 years the Spanish people who settled New Mexico
have been raising sheep and weaving wool. Their looks have
been handed down from father to son....."

And on it goes into the story of where they live, the types
of fabric they make, the colors, the make of the tie,
intriguing features like "invisible silk", how they wear,
wrinkle free, the textures, cleaning... and so on.

It literally forces you to read the entire story!

Then it goes into "My Christmas Offer" showing that they
obtained a fantastic deal ($1 per tie) - makes the perfect
gift - guaranteed.

How to order details are very intricate - making sure
people know exactly what must be done to get a part of this
special offer. It is even discussed how they will be
packaged so the customer knows what to expect in their
mailbox.

Last, the true kicker: why they MUST order now - "before
the Spanish go on their El Natividad" and why you must make
a decision now before Christmas gets here and your gift is
late.

What an amazing ad. And, there is absolutely no reason you
can't use a concept like this in November for your year end
specials. Either you sell products or services that make a
good gift - or it is the perfect time in the New Year to
order a new model.

Find a way to use these ideas:

*Intriguing headline - make it a visual one
*Testimonials
*A great story about you - your employees - your spouse -
your kids - your pets - whatever, just make it interesting
*Descriptive on what they get and why it matters
*A very special offer that WILL NOT be repeated
*Make it descriptive on how to order (and give them
options)
*The big reason why they MUST order now!
*Tie it in to a holiday or special theme

Not rocket science - but if they can sell 26,000 neck ties
with an ad like this - don't you think you could find a way
to sell more of your products and services using similar
techniques?

You could if you try!

----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you're an
entrepreneur in need of quick cash flow surges ' here is
the quick-hit solution to put money in your bank.... The
Wild West Wealth Summit! Make sure you visit
http://www.WildWestWealth.com or sign up for the Free Cash
Flow Surge Newsletter at http://www.CashFlowSurges.com

Pete learns to make a relationship - Not a sale!

Pete learns to make a relationship - Not a sale!
Pete had worked in sales for the last five years - but in
spite of his extensive experience, he was convinced that he
still had a lot to learn. Apart from his innate sense of
curiosity - which had often got him into trouble at school
- Pete particularly wanted to know why some of his
colleagues were consistently viewed as the company's
"superstars".

It made sense to start our work together by looking at how
Pete approached his job - and then comparing his activities
with those of his colleagues.

Pete's employer was a well-established and go-ahead
organisation which retained an active marketing and
promotional department. Regular press and radio
advertising meant that all the sales team were provided
with regular - and warm - leads.

I asked Pete if he had ever accompanied any of his
super-successful colleagues on their sales calls - but he
was quick to tell me that the company's territorial
allocation had meant that no opportunities for "learning on
the job" had ever come up.

While Pete had been on plenty of sales courses, it was
clear that there was still something missing from his
presentation style. Like Pete, I wanted to find the
solution - so I asked him to make a sales presentation to
me, as though I were his customer.

Reaching for his laptop, Pete soon had his beautiful
Powerpoint presentation up on screen - and for the next 20
minutes he took me through his "pitch". Quickly, I began
to understand the problem. Pete's attention was being
taken by his laptop - and his carefully prepared
presentation - and instead of looking upon me as someone
with whom to make a business relationship, Pete's approach
left me feeling as though I was just the "audience"!

I told Peter how I felt - adding, "The best sales people,"
I said, "focus on creating great relationships with the
customers - relationships that often turn into friendships.
The average sales person focuses on winning the sale -
but a great sales person focuses on 'winning the
relationship'.

"While it's true to say that heavy handed sales techniques
can sometimes win an immediate sale, in most cases only one
sale will ever be made to that one customer. And of
course, it is much easier to sell more products and
services to a happy customer than to keep prospecting for
new customers. Therefore, focusing on creating a good
relationship with your customers and clients has to be the
winning formula in the long run."

I asked Peter to shut his laptop and begin our role play
again - this time with him focusing on building a
relationship with me before attempting to tell me about his
company's products.

At first he found it hard - until I suggested that rather
than making statements, he should focus on asking great
questions. "You need to find out what isn't working for
your client - and what his or her problems are before you
can provide them with the solution. And just maybe, you
won't be able to provide a solution to their current issue
- but at least they will feel that you cared and that you
understood what was important to them.

"Building trust in this way is vital if you are going to
build a long term relationship with your customer. And as
you begin to build up a picture of what is important to him
or her, you will know how to approach and steer future
meetings. By building trust - and a relationship - in
this way, you will ultimately become the provider of choice
to your client and you will find yourself making repeat
sales."

And after all, making repeat sales (and of course
up-selling) is the golden secret of all great salespeople.

----------------------------------------------------
Olivia Stefanino is a leadership consultant, speaker and
author of the internationally acclaimed management book,
"Be Your Own Guru". Interviewed on more than 25 radio
stations and featured in "The Guardian", "Natural Health"
& "Red", Olivia is a guest columnist for a number of
national and international publications. Download your
fr*ee e-booklet, "128 ways to harness your personal power!"
by visiting http://www.beyourownguru.com

Multifunctional Machines

Multifunctional Machines
Anyone who has ever worked in an office will attest to the
clutter that can be created by having multiple machines
operating in an area with limited space. The wires alone
are enough to drive anyone crazy, and the amount of space
that some machines take up can make any office feel a bit
cramped. In addition to the clutter created by multiple
machines, there are also problems associated with having to
deal with various manufacturers, suppliers, and technicians.

For a small business, or a business looking to maximize its
limited space, the best solution to this problem is to
consider the addition of a multifunctional machine.
Besides taking up less space in an office, multifunctional
machines are more cost-effective. With one purchase, an
office can be easily equipped with everything from a fax
machine and a printer, to a scanner and a personal copier.

The variety of models available, combined with the variety
of uses that are required of a multifunctional machine make
it important for any consumer to consider several aspects
of the device before purchasing any multifunctional machine.

The main factor to consider in making any purchase of a
multifunctional machine is in fact the number of functions
that a machine can perform. Some devices have dual
functions, serving as both a copier and a printer, while
others also include faxing and scanning functions and
capabilities in addition to the basic copying and printing
functions.

The features of each multifunctional machine also need to
be considered. Most multifunctional machines offer two
types of printing options. Some use a basic black and
white printing engine, while others make use of color
printing technology in the form of an inkjet engine. The
color is a more viable option for a home or a small office
in need of quality and not quantity. The black and white
option is more beneficial for offices with a high printing
demand.

The final option to consider before making the addition of
a multifunctional machine to a business or office is the
quality with which original documents are scanned.
Scanners in multifunctional machines come with either a
flatbed design or a sheetfed design. Machines with the
flatbed design are more flexible in terms of use, as they
have the ability to scan everything from books and
documents to business cards and tattered documents.
Sheetfed scanners are typically designed to handle
individual sheets of paper, loaded one at a time.

Today's offices, be they large or small, require a variety
of devices to help employees accomplish a variety of daily
tasks. The development of multifunctional machines now
makes it possible for office managers to satisfy the
multiple needs of their office with the purchase and
addition of one, all-in-one, multifunctional machine.

----------------------------------------------------
You can learn even more about the wide selection of
multifunctional machines available to you. Simply visit:
http://www.abt-fax-multifunction-desktop-machines.co.uk/mult
ifunctional-machines.htm to browser through their range.

The Heritage of Pantherella Socks

The Heritage of Pantherella Socks
The Pantherella sock company is famous for its focus on
luxury, variety, value for money and quality. The have
earned the reputation of being the best sock makers in the
world Their collections have advanced in technology since
the early 1930s where it specialised in ribbed socks but
quality has always remained second-to-none and this unique
story of success is one riddled with interest.

Pantherella started life as the Midland Hosiery Mills
making ladies' hosiery. Ever since its heyday in the early
1930's Pantherella has been unique. Indeed, when
Pantherella's owner, Louis Goldschmidt, announced that
there would be demand for thin, light weight men's socks
his competitors continued making bulky, plain,
uncomfortable men's socks, with few options.

Undaunted by high costs, Louis Goldschmidt contacted nearby
machine makers P.A. Bentley to make an extraordinary sock
machine, and by the time Pantherella's competitors started
making similar fine, luxury socks, Pantherella had corned
the sock market in the UK. Indeed Pantherella's
ground-breaking collection of luxury socks for men took off
like a flash.

It was not until 1945 that the Midland Hoisery Mills
introduced the now famous name Pantherella. Indeed in that
year the brand name was introduced for ladies socks and
registered, starting a speedy growth from small provincial
manufacturer to worldwide hit! So great was the
accomplishment in persuading men to start buying more
desirable lightweight socks, that in 1952 Pantherella in
halted production of the ladies' stockings.

From start-up Mr. Louis Goldschmidt realised seamless socks
should be his focus, be it luxury socks on the very first
P.A. Bentley machines, to the world-famous hand linked toe
which the company has become renowed for. They have never
shied away from being the best; when others begun using
low-priced substitutes, Pantherella socks have always stuck
to their beliefs and made the best.

Looking to grow further, Louis Goldschmidt used his
sock-making contacts in mainland Europe to develop a strong
market for export and by the end of the 1940s Panthrella
was shipping to USA. Then in 1952, the Australian market
opened and sock exports grew to a staggering 75% of
production.

Today, in 2008, Pantherella's luxury socks can be bought
from some of the most prestigious stores in the world.
Indeed with investment in hi-tech sock machines,
Pantherella are resolute to be better than Falke,
Burlington, Dore Dore, Gallo, and all other luxury sock
makers from England and overseas!

----------------------------------------------------
Paul Beckett owns a luxury sock shop dedicated to offering
a stunning range of men's socks by leading labels such as
Pantherella, Falke, Pringle, Burlington and many more.
Visit KJ Beckett at
http://www.kjbeckett.com/acatalog/menssocks_p3.html

The Who, What, When, and Why of Goal Setting

The Who, What, When, and Why of Goal Setting
Does goal setting really work? Let's look at a study
conducted with the Yale Graduating Class of 1953. They
surveyed all students asking them if they had written goals
for their life: * 3% had put their goals in writing * 97%
had not written them down or had none at all! Twenty years
later, these same people were re-interviewed. * The 3% who
had written goals had 10 times the incomes than the other
97% combined! There is NO DOUBT about it - Goal Setting
Works! You must find a goal that truly inspires you,
something that will push you to do whatever it takes to
accomplish it. Goals keep you focused help you create your
vision.

A goal is merely a dream until it is written down.

The basics of setting a goal is an open secret known by
top-caliber athletes, successful businessmen and
businesswomen and all types of achievers in all the
different fields. The basics of setting goals give you
short-term and long-term motivation and focus. They help
you set focus on the acquisition of required knowledge and
help you to plan and organize your resources and your time
so that you can get the best out of your life.

Setting clearly defined short term and long term goals will
enable you to measure your progress and achieve personal
satisfaction once you have successfully met your goals.
Charting your progress will also enable you to actually see
the stages of completion leading to the actual realization
of your goals. This eliminates the feeling of a long and
pointless grind towards achieving your goal. Your
self-confidence and level of competence will also improve
as you will be more aware of your capabilities as you
complete or achieve your goals. The basics of goal
settings will involve deciding what you really want to do
with your personal life and what short term and long term
goals you need to achieve it. Then you have to break down
goals into the smaller and manageable targets that you must
complete in your way to achieving your lifetime targets.
Once you have your list waste no time in tackling your
goals.

A good way to have a manageable list is to have a daily and
weekly set of goals. By doing this you will be always in
the position of going towards you life plan goals. Everyday
will give you the opportunity to fulfill a certain goal
giving you the feeling of accomplishment.

Here are some pointers that should be taken into
consideration in setting goals and achieving them.

Attitude plays a very big role in setting and achieving
your goals. You must ask yourself "if any part of you or
your mind holding you back towards completing your simplest
goals?" Again ask yourself,"if there are any part of your
behavior that is being a hindrance or puts your plans into
disarray or self destructive? If you do have problems in
these areas then the immediate thing to do is to address
this problem. Solutions may include a visit to a doctor or
psychiatrist to control your emotions. Careers are made by
good time management practice. Failing in a career is often
attributed to bad time management. Careers require a lot
from an individual which often makes the career the life of
the individual. Plan now, how far do you want to go into
your career and business?

Education is the key in achieving your goals. If your goals
require you to have a certain kind of degree or require a
certain specialization or demand a certain skill to be
developed, make plans in getting the appropriate education.

Your family should never be left out of your plans. If you
are just starting out then you have to decide if you want
to be a parent or when you want to be a parent. You also
have to know if you really would be a good parent and how
well would you relate to extended family members

Personal financial situations also play a major role in
achieving your goals. Have a realistic goal on how much you
really want to earn. You also must be able to create plans
or stages by which you will be able to reach your earning
potential.

Physically gifted individuals may be able to achieve sports
related goals like being in the National Basketball
association or National Football League. Determining your
physical capabilities should be one of your priorities.
Physical limitations could however be conquered with proper
planning.

As the saying goes -'All work and no play makes Jack a dull
boy', or something to that effect, is by all means true
down to the last the letter. Giving yourself a little
pleasure should be included into your plans.

To start achieving your lifetime goals, set a quarter of a
century plan, then break it down to 5 year plans then break
it down again to 1 year plans, then 6 month plans then
monthly plans, then weekly, then daily.

Then create a things-to-do list for the day. Always review
your plans and prepare for contingencies. The basics of
goal settings should not be so difficult once you get to be
familiar with them.

1. List the top three (3) reasons WHY you want to build
your Business: A.
____________________________________________________________
____________________________________________________________
____

B.
____________________________________________________________
____________________________________________________________
____

C.
____________________________________________________________
____________________________________________________________
____

2. Write down your Goals: * My monthly income goal in 3
months is $____________ * My monthly income goal in 6
months is $____________ * My monthly income goal in 1 year
is $____________ * My monthly income goal in 2 years is
$____________

3. Write down your Commitments:

* I am committed to devoting ________ hours per week to my
business.

* I will commit to inviting prospects and attending (even
if I don't have a prospect on it) the following Live Calls
every week: (List all calls you will attend with guests)
PUT YOUR GOALS IN WRITING!

----------------------------------------------------
"Dr. Robin", the well known MLM Radio personality is and
has built his "honorary" doctorate in the Network Marketing
world and has had experience in numerous other network
marketing companies. He is a nationally recognized expert
in the network marketing business.Dr. Robin is the current
host of the radio show, Gorilla Talk Radio presents
"Networking with the Blindguy" with up to 3.8 million
listeners.http://gorillatalkradio.com

Coaching and the Hawthorne effect

Coaching and the Hawthorne effect
If you want to see an immediate boost in levels of
motivation, fire up your word processor and create a quick
questionnaire for each of your team members which asks:

What aspect of your job do you most enjoy?
What aspect of your job do you least enjoy?
What aspect of your job would you most like to see stay the
same?

Type up and issue one questionnaire for each member of your
team. You may need to explain that you're looking at ways
to improve motivation and that the starting point is
getting a better idea of what makes them tick.

You can get people to put their names on the sheets if you
like or you can do it anonymously if you think you'll get a
more honest response.

If you think issuing questionnaires is a bit heavy handed,
pop the questions on a flip chart or white board and have
an open team discussion around them. Alternatively if
there's a scheduled performance review or appraisal coming
up, factor the questions into your one to one discussions.

In any event you'll be gathering valuable information about
levels and types of motivation in the team which you can
use to develop a long-term approach. However, I promised
this tip would improve motivation straight away and it
will. Here's how it works: By asking people questions
you'll be paying them attention and you'll benefit from the
'Hawthorne effect' Perhaps the most famous experiments in
motivation were carried our by management researcher Elton
Mayo and his team at the Western Electric Company's
Hawthorne plant in Chicago. Between 1924 and 1932, five
sets of tests were conducted in an attempt to understand
what made workers assembling telephone equipment more
productive. To begin with the experiments concentrated on
improvements to lighting. Productivity indeed improved, but
it also improved when the lights were dimmed. This odd
result was repeated in experiments which looked at pay,
incentives, rest periods, hours of work, and supervision.
Mayo advanced two theories.

He firstly suggested that the very fact of being involved
in an experiment encouraged the workers to be more
productive. It created interest and involvement in their
repetitive work, and their managers began taking an
interest in how they felt. Mayo's second theory was that
social interaction had a critical effect on motivation
because the experiment meant bringing workers together in
teams with a positive relationship with a supervisor.In any
event it seemed the workers simply appreciated the change
the experiments brought about, felt more valued and
generally happier and thus their performance improved. So
just by issuing your questionnaire you're showing that
you're taking an interest in your people and that you value
their contribution. You should see results improve even if
you did nothing more.

This questioning approach lies at the heart of management
by coaching. If you embrace the coaching role you'll be
paying this sort of quality attention to your staff every
working day. The improvements that follow can be quite
staggering. With coaching as the prevailing style you can
ensure a constant level of motivation, not just the quick
fillip provided by waving the carrot or the stick.

----------------------------------------------------
Matt Somers is a coaching practitioner of many years'
experience. He works with a host of clients in North East
England where his firm is based and throughout the UK and
Europe. Matt understands that people are working with their
true potential locked away. He shows how coaching provides
a simple yet elegant key to this lock. For a bumper load of
coaching tips and tricks - including FREE resources - visit
http://www.mattsomers.com

Did You Miss That Typo? The Executive Reviewing Your Resume Didn't...

Did You Miss That Typo? The Executive Reviewing Your Resume Didn't...
How long have you been staring at your executive resume?
Making tweaks to a word here, a switch of bullet points
there, taking out the periods between M and B and A and
putting them back in again...

And all the while, there's a glaring typo sitting in the
middle of your Executive Summary, and you can't even see it.

Why?

Because you've been staring at your resume for hours ...
days ... weeks ... and your eyes keep blowing by the typo
because you're not even really reading your resume anymore.

Well, I hate to say this, but people are doing this all the
time with their resumes. Executives, professionals, you
name it. And what's worse, they often don't even know it.

Will one or two typos sink your resume? Maybe, maybe not.
But let's put it this way - as HR staffers, recruiters, and
other job search professionals receive ever greater amounts
of resumes for a given position, they look to eliminate as
many resumes from contention as possible BEFORE they start
to consider who to call for a preliminary interview.

So why take that chance, if you can dust off a proofreading
trick or two instead, and raise your odds of making the
short list of candidates who receive something more like
serious consideration?

First things first: Print your resume out. Trust me, you
need to get away from your computer screen if you want to
catch those last typos that could make or break your shot
at an interview. (Yes, even a little thing like a typo
could be the straw that breaks the proverbial camel's back.)

Now, here's the trick to proofreading: Read your resume out
loud and backwards. And by backwards, I mean that literally.

Let's assume you have a bullet in your resume which reads,
"Cut spending by 35% to meat department reduction goal,
while increasing revenue by 62%."

To proofread it, say this out loud: "Percent sixty-two by
revenue increasing while goal reduction department meat to
35% by spending cut."

Why? Spell-checkers won't catch typos like "meat" versus
"meet," for example. (When did you catch the typo - in the
first sentence, or in the backwards version?)

And because your brain actively seeks to put information
within a context, and because reading backwards is such a
foreign concept to your brain, you'll try to focus on one
word at a time, and your brain will force your eyes to
bounce back and forth to the words before and after, to try
to establish context.

As a result, you get a better chance to correct the errors
that could sink your most well-written resume - without you
even realizing it.

----------------------------------------------------
Allen Voivod is the Chief Blogger for ResumeMachine.com,
the leading resume distribution resource for managers,
executives, and professionals looking to accelerate their
job search results. Get the attention of thousands of
hiring agents with the largest and most frequently updated
recruiter database on the web, and dive into a wealth of
immediately useful career articles and blog posts - all at
http://www.ResumeMachine.com !

The Rich History Of IWC Watches

The Rich History Of IWC Watches
The history of IWC watches dates back to 1868 when an
American by the name of Florentine Ariosto Jones founded a
watch factory in Switzerland. After meeting Johann
Heinrich Moser in 1850, the two teamed up to lay the
foundations for the first and only watch manufacturers in
north-eastern Switzerland. The International Watch CO. was
up and running in Schaffhausen.

It was not until 1885 that the first digital watch for IWC
was created, based on a patent from an Austrian named
Pallweber. Despite the simplicity the watch maintained, it
was a work of genius. To this day the work of the
Pallweber's is extremely rare and a large collector's item.

From 1895 to 1900 IWC saw major sales increases all around.
In Germany, the company saw an increase from 553,500 to
805,000 francs. Russia went from a measly 29,400 to an
incredible 182,300 francs. These remarkable sales
increases were due largely to the acumen of the company's
management as well as the incredible staff of employees.

After years of ups and downs, 1974 saw a rise in gold
prices by nearly 4 times the usual amount and as a result,
the price of watch exports rose by as much as 250%.
Despite this, IWC watches continued with their traditional
watchmaking while surprising the watch industry with one
innovation after another. It built up a sold line of
top-quality pocket watches.

In 1978 the company launched its very first compass watch,
which was followed by the ground-breaking introduction of
titanium to be used in watches and cases. It was Otto
Heller that was responsible for this remarkable change of
direction that truly put IWC watches on the right path.

After years of remarkable service and craftsmanship, the
company celebrated its 125th anniversary in style with 300
employees. And in the spirit of the celebration there were
1000 Portuguese watches with the 982 calibre pocket watch
movements made in stainless steel, 500 in gold, and 250 in
platinum.

Today the company continues to hold strong with innovative
watches and remarkable services. In 2001, IWC watches went
online with the Collectors forum. This was the first
brand-related forum for fans of fine watchmaking. Sadly,
the company also saw the death of Gunter Blumlein in 2001,
who was the man that led IWC out of the Swiss watchmaking
crisis of the 1970's. Despite this, the company has never
been stronger and continues its excellence in crafting
watches through an incredible team.

----------------------------------------------------
Looking for the perfect IWC Watch?
(http://www.watchesonnet.com/IWC.html ) Please visit our
luxury watches (http://www.watchesonnet.com ) website to
find the a large selection of authentic watches.

Are You New to the World of Radio? Then You Need to READ THIS!

Are You New to the World of Radio? Then You Need to READ THIS!
In my nearly twenty years in the publicity industry, I have
seen a fair bit of evolution in how the media reaches their
audience. Some newspapers and magazines have turned into
websites or blogs and several television shows have turned
into streaming videos on YouTube. Talk radio seems to be
the only media outlet that has remained untouched, right?

Wrong!

If we use the 1990's as a reference point (and all of you
radio pros from that era will back me up on this) the
landscape of talk radio has most definitely changed from
then until now. In the 90's the average time allotted for
a guest interview was anywhere from 45 to 60 minutes and
most of the interviews took place in-studio.

Today if you want to find a 45 to 60 minute interview you
have to focus on smaller markets (and/or smaller stations
in big markets). Why? It all comes down to format.
Today, the format for guest interviews in top markets can
be as short as 3 to 5 minutes and as long as 10-15 minutes.

So the same major market talk show that used to have one
guest per hour will now how 3-5 guests in one hour!

Also, say goodbye to in-studio interviews. Most hosts
today don't want guests coming to the studio. Now with
shorter interviews, having to meet and greet an in-studio
guest can be an unnecessary distraction, not only for the
hosts but for other employees at the station as well.

And, where quality of sound used to be a factor, we've seen
enough technological advances in equipment that phone
interviews now sound far superior to those of the earlier
days.

Ok, so things have changed. But it isn't necessarily for
the worst. Any opportunity to be a guest on a radio show is
an opportunity you want to take advantage of - regardless
of the amount of airtime, the size of the market or the
power of the radio station!

For years I have told my clients about the power of radio,
and have watched many campaigns produce fantastic results.
Here are just a few helpful tips I share with my clients
about the value of talk radio and how to maximize these
opportunities to connect with their audience.

Work With However Many Minutes You Have on the Air!
Be careful not to fall into the negative mindset about
short interviews. Even if your interview only lasts say 10
minutes, these are 10 very valuable minutes of airtime,
just learn how to maximize it!
* Develop those Sound Bites. If you only have 10 minutes
to talk about your book, product or service you just need
to develop your message so that it's concise and will grab
the audience's attention. The secret for doing this is to
make every word count in being able to communicate your
message.

* Know Your Message and Stay On it. Figure out what your
key message is and stick with it! You don't have time to
be thrown off topic by the host or caller. When that
happens, your job is to briefly acknowledge what was said
and bring the conversation back to your message. It can be
done as politely as, "yes that's a good point, but"(the
rest of your answer would be your message). This kind of
response allows you to keep your manners in so that the
host doesn't feel like you've ignored his comment, but at
the same time, you're in control of the communication and
able to get your point across.

* Know the Host and the Show. If the show is simulcast on
the internet, take the time to listen to it before your
interview. This will allow you to get a feel for the
overall tone of the show and host and how he or she
communicates with guests and callers. It will also give
you a feel for the pace of the show. Then when it comes
time for your interview, you'll know what's expected of you
as a guest and you'll be able to stay in stride. I promise
you, the host will appreciate that you're keeping the same
pace and tone as he or she is! The benefit to you? The
more the host likes you the more inclined they will be to
promote your book, product or service for you!

Bottom line? Advertisers pay hundreds of dollars for a
single minute of time on the air. So, a 10 minute
interview is very valuable and can be worth thousands of
dollars in advertising time!

Only Want a Long Interview? Ditch the Major Markets!

If you only want longer interviews, then look to smaller
markets. If you are not sold on the benefits of these
seemingly lesser markets, let me share some terrific facts
about these rough diamonds:
*Get Your Feet Wet: Interviews in smaller markets give you
the opportunity to gain experience as a radio guest
providing terrific insight as to the workings and rhythm of
talk radio.

* Fine Tune: Knowing your message and knowing the right way
to communicate it are two different things. These
interviews allow you to test your messages and identify
which ones resonate best with the host and listeners.

* Question Time: As a standard rule in talk radio, you
always want to provide hosts with sample questions to ask
you as the host won't always have the time or discipline to
study your topic prior to speaking with you. But, after
doing a number of small market interviews you'll know which
questions present the best opportunity for communicating
your message and keeping listeners tuned into the show!

* ....and a higher concentration of listeners!
Yes, it's true. In smaller markets, there just aren't as
many stations to choose from as in the larger markets. So,
what's the benefit of this for you? Well, simply put, less
choice of stations means listeners aren't able to do as
much channel surfing. Think about it: in Gainesville,
Florida there are 3 stations that have a talk show format
whereas in San Francisco, California there are 10. So even
though the population in Gainesville is minute compared to
the population of SF - it's very feasible to have a larger
audience listening to your interview in Gainesville, than
the one you conduct in San Francisco. It's the channel
surfing factor at play.

In smaller markets listeners have less choice of talk
stations to listen to and so they tend to have favorite
stations and hosts they often view as a trusted advisor or
friend. So being on a small market show with dedicated
listeners and a host who endorses your book, product or
service, can be far more impacting on your sales.

Not In-studio? Not a Problem!

With in-studio interviews you have to:
* Schedule time off from work;
* Be away from your family;
* Spend time and money on travel (planes, trains and
automobiles...remember?)
* Incur cost of hotels and meals while on the road.

And what if you arrive at the station and there's hot, late
breaking news and the show cancels or the interview goes
short? Yikes! There goes your time and money down the
drain. What a waste!

Radio phone interviews are so much more beneficial for you.
Travelling isn't necessary! Time of day is no longer an
issue. For example, if you have an interview on a popular
overnight show, you can still do it, but from the comfort
of your bed! Just imagine, talking to people all over the
country while lounging in your pajamas!

And what about those interviews during office hours? Are
you a busy executive? You can integrate radio phone
interviews into your work-day, around client meetings,
staff briefings or in-between those important reports
you're on deadline to get done. You can even coordinate
radio interviews when you're traveling on business. We've
had clients conduct live interviews from airports and even
abroad on an overseas business trip!

Yes, in-studio interviews are great for establishing
camaraderie between you and the host but that same
camaraderie can be created with phone interviews. It just
requires that you become more adept at your communication
skills so that your ability to have a quality communication
isn't hindered simply because the person isn't sitting in
front of you!

The Take Away...

Even though the face of radio has changed, in many ways it
has leaned toward your advantage. By using these tips, you
can take make the most of the fantastic exposure that this
medium can provide.

----------------------------------------------------
Marsha Friedman has been a leading authority on publicity
for authors for nearly two decades as CEO of Event
Management Services, Inc (EMSI). If you would like to
receive her free Ebook "How to Be a Great Talk Radio Guest"
visit http://www.emsincorporated.com .

How to Just Say No at Work

How to Just Say No at Work
The Society for Human Resource Management calls it "work
intensification"—the practice of employers trying to
squeeze more productivity (and hours!) out of their workers.

A survey by the global management consulting firm Accenture
confirms that nearly two-thirds of employees are reporting
an increased workload and exponentially higher levels of
stress. With the Internet and cell phones, more employees
also are taking their work home with them.

How can today's already overworked employees and managers
just say no without losing their jobs? It's simple: just
say no.

Stress experts at the Mayo Clinic report that the stress
that comes with trying to squeeze in too many assignments
at work, topped off with too many activities off the job,
can be remedied with that one word: no.

"Saying no is not a selfish act," Mayo Clinic researchers
wrote in a recent report. "When you say no, you'll be able
to spend quality time on the things you've already said yes
to."

Here are four tips on how to say no at work without risking
a negative response.

1. Be sensible. Do your internal homework before you
respond. Ask yourself: Is it worth risking your physical
health to avoid saying no? Overwork and over-stress can
jeopardize your overall productivity and your long-term
health and happiness. Don't risk your health and long-term
career prospects. Just say no!

2. Add a positive to a negative. When you say no, add a
positive to lessen any ill will or negative reactions to
your no. Example: "I must say no, because I want to do the
best job I can on the project I already am working on for
you."

3. Be ready with a compromise. When a superior asks you at
five minutes before the end of the workday to do extra
work, ask if you can consider this after you have completed
a project already in the works. Ask if you can respond the
next morning when you can be energized and ready with your
best answer. Ask if you can share the extra workload. Add a
compromise to your no, and you will minimize a poor
response.

4. Decorate your 'no' with good manners. When you say no,
use polite language to minimize any ill will. Say I'm
sorry. Say I respect you and wish I could say yes. Say
'please' and say 'thank you' throughout your conversation.
Keep in mind that good manners can be contagious.

It's up to you to minimize your own stress and now you've
got the tools to do it.

----------------------------------------------------
Ruth Klein, America's De-Stress Diva™, is owner of
the award-winning firm The Marketing/Time Source. With a
master's degree in clinical psychology, she brings her
unique, practical perspective to clients ranging from
homemakers to Fortune 500 executives. Klein, an AOL stress
management coach, also is the author of the best-selling
Time Management Secrets for Working Women and five other
books on business and lifestyle topics. Sign up to receive
Ruth's 7 Part Mini-Course on Branding and Productivity.
http://tinyurl.com/25tqo5

Make Your Resume Stand Out

Make Your Resume Stand Out
The key to writing an effective resume is to put yourself
in the position of the person who is going to read it. They
probably receive several if not dozens of resumes each day
so its going to take something a bit special to stand out
from the crowd. Listed below are just a few tips to help
you to write a resume that will get you noticed.

Tip 1 - Put yourself in the reader's position. A busy
manager of a Human Resources Department of a large
corporation just does not have the time to go through each
resume with a fine tooth comb. So he will trash those that
are badly presented, unreadable, illegible or without a
covering letter.

Tip 2 - Think Positive! Before you start think about what
your resume really is. It is an advert for you. It is your
one shot to persuade a complete stranger that you deserve
an interview. So it is very important that when you write
your resume that you are in a positive frame of mind. Tell
yourself " I can do that job" and " I can contribute to
that company" and use the resume to persuade your reader of
that.

Tip 3 - Don't be Verbose. The last thing a Human Resources
Manager wants to see is a resume as thick as a novel. He
just does not have the time to read it and it will just end
up in the trash can. The ideal length is one page but two
or even three pages is ok if necessary.

Tip 4 - Be Neat. Quite often I used to receive resumes that
had coffee stains on them. These were trashed immediately
as were the ones that were obviously prepared on scraps of
paper that happened to be lying around. Do not sell
yourself short. Get some nice grade office paper to print
your resume and covering letter on and a matching envelope.
It's not going to cost you that much, but it will keep
your resume from ending up in the trash.

Tip 5 - Print Your Resume. The resume should be printed,
not hand written. Keep the font size fairly large (12 point
is standard) and easy to read. Resist the temptation to use
bold lettering except perhaps for your name. Don't forget
to check for spelling mistakes and grammatical errors.
While you don't have to have a degree in English to send in
a proper resume, you will want to run that spell check
program and read through the sentences a few times to be
sure that you aren't missing words and saying something
that you don't mean.

Tip 6 - Type of Resume. There are several styles of resume
you can use depending upon the type of job you are applying
for but a fairly safe bet is to use the chronological
style. This lists your work experience, starting with your
present job, any job-specific training, your educational
background, and finally something about yourself which can
include hobbies, activities and charity work .

Tip 7 - Covering Letter. A covering letter is a must. You
use it to state what job you are applying for and why you
think you would be suitable for it. There is some debate as
to whether the letter should be hand written or printed. I
would suggest that unless the job advertisement states that
it should be hand written then you should print it. Use the
same typeface you used for your resume.

----------------------------------------------------
After spending many years involved in Human Resources and
Finance is now an information specialist. For more tips and
resources on resumes visit
http://www.bestemploymenttips.com/tips/

I Wish I Could Share This Client Attraction Secret With You Personally

I Wish I Could Share This Client Attraction Secret With You Personally
Many adults would love to quit their jobs and work for
themselves: to be our own boss, to set our own schedule, to
succeed on our own terms.

Keep in mind that anything you need from a practical
standpoint in order to start a business and consistently
attract local and global clients is available out there
somewhere. You can pick up all the guidance, and the wisdom
you need from the internet, from millionaire mentors, or a
library.

So, if money isn't necessary to attract clients, and
knowledge isn't necessary, then what is? What's absolutely
necessary is to develop the thinking pattern of the
entrepreneur, which is the individual who looks at life and
asks how he or she can improve things for others. Even in a
down economy, there are major cash-flow increases being
made using technology as the backbone of our systems, and
also in the world of providing services to people. In fact,
as the world becomes increasingly dependent on technology,
the human is becoming lonelier. The attention you give your
client is even more important, and even more highly prized.

The failure to create a consistent stream of cash-flow and
client attractive business while holding a corporate job
comes, therefore, not in terms of the time or money
resources necessary to start a business, but the mindset
necessary in order to make it succeed. So, here are the
secrets to building a entrepreneur mindset:

Look at everything and ask, "Where's the opportunity in
this?" You must constantly look for hidden assets and
opportunities, both tangible and intangible, in every area
of your life. Ask yourself, your friends, your family, "How
will this product/service solve a problem?"

Flexibility is the foundation of an entrepreneur's mindset.
It means you realize there are always many ways to get
where you're going, so you remain to discovering the ones
that fit you best, that you'll enjoy the most, and the ones
you don't mind handing off to a team member to take over.

The entrepreneur's concept is "Ready, fire, aim, FIRE,
FIRE, FIRE!" Once you understand your ideal client and how
only you can solve their problems in a unique way, go out
and apply it. Too many adults, who work a corporate job,
are just sitting there on top of a gold-mine of ideas to
increase their revenue. Why don't they implement their
ideas you ask? Because I have found that the corporate
adult mindset is "Ready, ready, aim, ready, ready, aim,
ready, ready, and so on." Many adults contemplate action,
but never actually do anything for fear of making a mistake
and losing money.

Entrepreneurs realize that Client Attraction Marketing is
the life force of all business achievement. You must make
attracting clients a priority. Stop wasting time on picking
out graphics for your business cards. Stop creating a
website that your friends like, but doesn't generate
consistent revenue. Your focus should be to continually
demonstrate the benefits people get from working with you.

Now, the final element of becoming a client attractive
entrepreneur without quitting your job is that there's a
logical order to things. Attracting a full practice of
clients is not coincidence. Making $10,000 a month is not
random. There's an immutable order in nature, and in
business. All you have to do is find the system that brings
you the most high-paying clients. Once that's done in
sequence, it becomes relatively simple to achieve what you
want in your small business. Remember, you don't want to
recreate the wheel. You want to ride a turbo charged Jet
Ski that someone else built.

----------------------------------------------------
Kim Schott, your Global Client Communication Expert, is the
author of the Keys to Client Communication System™,
the step-by-step, paint by numbers client attraction
program to attract more clients in less time. To receive
your weekly how-to articles on consistantly attracting more
local and global clients in less time, visit
http://www.SchottCulturalConsulting.com