I was driving through dairy country in Virginia, and the
silos at every farm reminded me of a client I was working
with at the time - a successful manufacturing company
undergoing change. They had organizational silos - much
tougher to deal with than the ones on the farm. But they do
share certain characteristics.
The company had been successful for many years, but new
competition and new technology were forcing change. Their
organizational silos were big obstacles to change.They were
firmly in place, and while their occupants were convinced
of the need for change, they were just as firmly convinced
change was needed in all the other silos, but not in
theirs. Whenever the call for increased productivity,
problem solving and collaboration went out, each silo
responded individually - by working harder - more hours -
more volume. It got a lot busier, but not a lot more
effective.
It wasn't until the silos were changed that real change and
growth could take place.
The CEO realized that all silos have two things in common -
first, they keep things in - and second, they keep things
out.
There is one other thing the vast majority of silos share -
the only way to get anything into them is through the top -
or, sometimes, through the bottom. Nothing gets in through
the sides.
One way for that to change is to knock down the silos, but
the longer they've been in place, the tougher that is to
do. And they have real value to most enterprises - they're
not necessarily bad. And when they are knocked down, all
hell breaks loose - so it isn't done very often.
My client placed a high value on their silos - they were
structures that had been effective and provided the kind of
organization and order that focused people on their work.
That kind of order has a high value - as it should. And the
silos were full of good, experienced people who knew their
jobs, and took pride in them. But when organizational silos
create barriers to collaboration, to outside the box (or
should we say silo) thinking, to looking at new and
innovative solutions to competition and innovation, then
they have to be dealt with.
My client decided on a strategy that kept the structures,
but poked holes in the sides - letting ideas and
communication and problem solving circulate through
different levels - and creating opportunities for peer to
peer and cross functional activities to occur. It wasn't
easy, but it was effective.
The key steps taken to make this happen were :
The CEO communicated expectations. He made it very clear in
communications and actions that the way internal business
was conducted had to change if the business was to survive
and prosper. He communicated the pressing need for change.
He then communicated what he saw as the structure that
would be developed to make that happen.
The top 5 goals for the business were made known to every
one of the 1500 employees.
Company and functional area performance to the top 5 goals
was reported to all on a monthly basis.
Cross functional and problem solving teams were established
and trained in team development, dynamics and
communications.
A close analysis of approval chains was made with the
objective of eliminating as many low value - added steps as
possible - and putting as much responsibility as possible
at the most effective operating level.
Every functional head was required to make cross functional
activity part of every employees responsibilities. Either
as part of a team, or through temporary assignments, or
through transfer to other functions.
Every functional head was required to communicate their
contribution and issues to the whole organization. This was
done using teleconferences and meetings, an internal Ezine,
and face to face meetings
The effect was that the silos grew closer to each other -
and became interdependent. It worked well enough that the
business found solutions that kept it competitive and
growing. And they found them inside the organization - the
place where 95% of the answers to organizational issues can
be found. And just as importantly, it created a new set of
behaviors between silos that allowed skills, experience and
capabilities to be used on an interdependent basis. Much
higher leverage of human capital was created.
Silos don't have to be knocked down. While "organizational
silos" is most often spoken as a negative term, it doesn't
have to be. Respecting and valuing structure while creating
opportunities for leveraging the talent in organizations
can be the single most effective that can be done to gain
competitive advantage
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Andy Cox helps clients align their resources and design and
implement change through the application of goals focused
on the important few elements that have maximum impact in
achieving success - as defined by the client. He can be
reached at http://www.coxconsultgroup.com and E Mail at
acox@coxconsultgroup.com