Irresistible forces drive enterprises in directions that
are usually unanticipated and unplanned for, which means
that the organization can become disoriented, as sometimes
happened to sailing ships rounding Cape Horn during monster
electrical storms with gale winds and towering seas.
Shock, amazement, curiosity, smugness, groundless optimism,
defensiveness, distrust, reckless risk-taking, and
confusion are among the reactions that can result in the
face of such forces.
However, positive reactions can turn the power of
irresistible forces to your advantage, like building a wind
farm with pivoting propellers to generate electricity in
unpredictably windy areas. Confronting your very human
(and usually inappropriate reactions) to irresistible
forces is the beginning of helping your enterprise to use
irresistible forces in a more deliberate way to create
beneficial results.
Dealing with irresistible forces can be very time consuming
and emotionally demanding. Those strong emotions can easily
distract you from acting in the necessary ways to turn the
irresistible forces into your favor. When the emotions
divert you from pursuing your own or your organization's
best interests, you have just experienced a stall (a bad
thinking habit that delays improvements).
Psychologically, irresistible forces tend to take us back
to our childhood, when almost every aspect of our lives
seemed to be controlled by someone or something other than
ourselves. Resisting that temptation to become an enraged
two-year-old shouting "No!" to a seemingly hostile universe
is important for organizational progress.
While unthinking habits of any kind can stall
organizational progress, these behaviors become much more
harmful when they arise because of strong emotions. The
magnitude of irresistible forces will often cloud clear
thinking with negative emotional reactions that are
experienced by those who have to lead and manage. And the
danger is increased by the tendency of the individual or
organization to be immobilized by the magnitude of the
power involved when first perceiving the irresistible
force, a little like the victim who stared entranced by a
cobra and failed to retreat to safety.
In addition, organizations often view irresistible forces
as temporary aberrations that must simply be "overcome" for
the time being. The usual approach is to work longer and
harder, and to cut costs to overcome the effects of the
trend on the business involved. This approach is like
trying to keep the Titanic afloat by bailing water by hand.
Understanding that irresistible forces must be dealt with
from a long-term viewpoint, being aware of the dangers, and
recognizing the stalls that are likely to result in
response to irresistible forces are the foundations for
irresistible growth breakthroughs.
Copyright 2008 Donald W. Mitchell, All Rights Reserved
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Donald Mitchell is chairman of Mitchell and Company, a
strategy and financial consulting firm in Weston, MA. He is
coauthor of seven books including Adventures of an
Optimist, The Irresistible Growth Enterprise, and The
Ultimate Competitive Advantage. You can find free tips for
accomplishing 20 times more by registering at:
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