Sunday, June 22, 2008

Meals & Entertainment: What Is Deductible and What Is Not?

Meals & Entertainment: What Is Deductible and What Is Not?
Probably the most common business deductions are meals and
entertainment. However, people are often confused about
whether the expenses are fully deductible, partially
deductible or not deductible at all.

50% Deductible

The general rule for deducting meals and entertainment
expense is that 50% of the cost is deductible provided the
following requirements are met.

Requirement #1

The expense has to be ordinary and necessary in the trade,
business, or profession. In other words, it must be
commonly accepted to have this expense and it must be
appropriate in the trade or business. For example,
business owners routinely have lunch with prospective
clients to discuss business with the goal of attracting
additional business. This is a common and necessary
business expense.

Requirement #2

The expense must be directly related or associated to the
active conduct of your business. To meet this requirement,
you must engage in a business conversation during, before,
or after the entertainment. If the business discussion is
only incidental to the entertainment, the entertainment
expenses do not qualify.

The 50% limit applies to business meals or entertainment
expenses you have while traveling away from home on
business, entertaining customers at your place of business,
a restaurant, or other location, or attending a business
convention or reception, business meeting, or business
luncheon at a club.

100% Deductible

As with every general rule, there are exceptions. The
following exceptions result in the meal or entertainment
expense being fully deductible.

Exception #1

The expense is fully deductible when providing meals,
entertainment, or recreational facilities to the general
public as a means of advertising or promoting goodwill in
the community.

Exception #2

If the meal is provided to employees as a convenience to
the employer on the business premises and is furnished to
more than half of the employees, then the expense is fully
deductible.

Exception #3

A company holiday party expense is an exception to the
general rule and is fully deductible.

Non-Deductible Expenses

Items that are not deductible include membership in any
club organized for business, pleasure, recreation, or other
social purposes. The purposes and activities of a club,
not its name, will determine whether or not you can deduct
the dues. You cannot deduct dues paid to country clubs,
golf clubs, airline clubs, hotel clubs, or clubs operated
to provide meals under circumstances that might otherwise
be considered to be conducive to business discussions.

To ensure that your qualified meal and entertainment
expenses are deductible, you will need to have excellent
documentation. Please contact your Tax Coach for more
specifics about which documentation is required for meals
and entertainment.


----------------------------------------------------
Tom Wheelwright is not only the founder and CEO of
Provision, but he is the creative force behind Provision
Wealth Strategists. In addition to his management
responsibilities, Tom likes to coach clients on wealth,
business, and tax strategies. Along with his frequent
seminars on these strategies, Tom is an adjunct professor
in the Masters of Tax program at Arizona State University.
For more information please visit
http://www.provisionwealth.com

10 Ways the Blindguy Increases Sales

10 Ways the Blindguy Increases Sales
People always are asking me how to increase sales. I have
found some of the top ten ways to increase sales for anyone
and everyone. Use them and have fun and loads of sales.

1. When you make your first sale, follow-up with the
customer. Remember you only have a customer if they hear
from you every month. You could follow-up with a "thank
you" email and "thank you" card (send out cards is a great
program for this) include an advertisement for other
products you sell. You could follow-up every month.

2. You could up sell to your customers. Mc Donald's has
been doing that to you for years. "Would you like to "SUPER
SIZE" that? Is that a large fry? We have hot apple pie
today? When they're at your order page, tell them about a
few extra related products you have for sale. They could
just add it to their original order.

3. Tell your customers if they refer four customers to your
web site, they will receive a full rebate of their purchase
price. This will turn one sale into three sales. "The
Referral Mindset" and "Endless Referrals" by Bob Burg is a
great place to learn how to use this practice.

4. When you sell a product, give your customers the option
of joining an affiliate program so they can make
commissions selling your product. This will multiply the
sale you just made. This is another name for network
Marketing or Affiliate making.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for other
products you sell. You could make sales for the
reproduction rights and sales on the back end product. This
is great for Books, E-books, and Articles and Do IT
yourself projects.

6. You could cross promote your product with other
businesses products in a package deal. You can include an
ad or flyer for other products you sell and have other
businesses selling for you. The best way to learn how to do
this was in the book by Joe Vitale "The Power of Outrageous
Marketing". Many examples that are easy to follow and ways
you can think of too.

7. When you ship out or deliver your product, include a
coupon for other related products you sell in the package.
This will attract them to buy more products from you. If
you are a reseller and cannot add the coupon to the
shipments include it in the thank you not and thank you
card. This will keep your customer coming back.

8. Send your customers a catalog of add-on products for the
original product they purchased. This could be upgrades,
special services, attachments, etc. If they enjoy your
product they will buy the extra add-ons. Send them also to
an other site or catalogs for related items even if you do
not make any money from them. Remember the Santa from
Macy's in "Miracle on 34th Street"? He sent them to the
competitor and they came back in groups. You too can be
very helpful and your customers will love you.

9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when the
recipient cashes it in. They could also buy other items
from your web site.

10. Send your customers free products with their product
package. The freebies should have your ad printed on them.
It could be bumper stickers, ball caps, t-shirts etc. This
will allow other people to see your ad and order. Get you
name in front of as many people as possible. That will help
increase sales.

Just remember as a "GO GIVER" you always want to give more
value to everything you sell and do. Remember, customer
service is number one and the customer is always right.
This will take you to new heights of sales and you too can
be number one by making sure your customer comes first.


----------------------------------------------------
"Dr. Robin Rushlo", is a well known MLM Radio personality
and is nationally recognized as an expert in the network
marketing business.He is the current host of the radio
show, "Networking with the Blindguy"live daily from Gorilla
Broadcasting Network,and Guerilla Marketing Talk Radio
Network,providing Success and Retention Training for the
network marketing industry.He has a MS in Bio Chemistry and
Nutrition http://thegorillaspeaks.com