How To Take An Idea And Turn It Into Tangible Merchandise

How To Take An Idea And Turn It Into Tangible Merchandise
From Product Creation to Selling: How to Take an Idea and
Turn It Into Tangible Merchandise

If you take a look at every product you've ever used or
heard about, you're actually looking at the manifestation
of an idea. Once upon a time, it was an idea that spawned
its creation from mobile phones to video games to sneakers,
even the food we eat and the movies we watch. Some of the
biggest and most respected companies today began their
business by creating and then selling an idea that later
became a product. That little seed of genius that floats
around in your head may just be your ticket to fortune,
fame and a dream come true. Here's how:

Creating the product

There are several ways you can create a product. One is to
create it from an original idea, another to rehash an idea
that's already there and modify it and still another is to
find the market first and then create an idea that will
either meet a need or create one.

Design your product

You could keep your product as an idea in your head but
it's best if you put it down on paper. This will help give
you a different perspective on how you want it to be. Ask
yourself questions: What will your product be? What will
be its purpose or value? What will it look like? Will its
design compete with what's already out on the market or
will it affect its marketability?

Don't underestimate design. According to Apple's Steve
Jobs, it's so much more than just veneer; it's actually
interior decor. That means it is integral to the identity
and function of the product itself. For the latest iMac
model, for example, Jobs fought not to have a fan installed
on the equipment. This resulted to a more intensive
engineering design but a far more superior machine in terms
of thermal management.

Research the market

Having a product is one thing while having a market to sell
it to is another. Determine who will buy your product. Is
there a real market for it out there? Will it sell easily
or will it have to rely heavily on a lot of promotions and
advertising?

If you don't have a clear idea what your product will be,
it will help if you look at the industry you're interested
in and see if there is a need that you can fill.

Selling the product

The very first thing you should consider when selling your
product is strategy. There is so much more to selling a
product you have created than just pushing it at someone.
Look at your product from all angles and determine how it
will compete.

Decide on your product sales route

How and where you will sell your product will affect your
pricing and even its production and handling. Will you be
selling it exclusively online or offline as well? Will you
be using an affiliate program or direct retail? If you use
an affiliate program, will your pricing cover for the
commissions? If you will be selling in bulk, can you give
discounts off the original price? Can the selling method
sustain your business and help it grow?

Set your pricing

The next concern you should have when selling your product
is pricing. Pricing has been the downfall of many would-be
entrepreneurs and even more established ones, so if you're
not careful, it could ruin your chances of success.

Make pricing part of your strategy. Determine the cost of
production including overhead expenses and then put a
reasonable markup on the product. Pricing should cover
everything from the creation of the product to its sales.
It should also be priced in a way that makes it attractive
and yet promote its value at the same time.

Supply and demand

Another consideration is supply and demand. How long you
will be selling your product will depend on how long you
can continue producing it. Where will the materials be
sourced and are there factors that will affect how the
product will be produced in the future? Is there real
demand for the product or do you have to create it?

If your product has been created as a result of another
product or to accessorize and supplement it, do you foresee
any modifications that might adversely affect your product
sales? If you sell customized leather casings for iPods,
for example, you could face some serious production
concerns once it changes its size or design in a major way.

Your competitors

When selling your product, you need to keep your eye on
your competitors. What they sell, how they sell it, to
whom they sell it and for how much will greatly impact your
business.

Promoting your product

Now that you have created your product, it's time to begin
promoting your product in order to sell it. What type of
advertising do you need for the product and where will you
advertise? Decide whether building a website is enough or
if you need to tap other more traditional methods of
promotion. You will have to review your advertising
efforts from time to time to determine if it benefits your
business or takes away from it unnecessarily.

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Ken Troyer is a very passionate online entrepreneur and has
a very high level of integrity. Ken has been involved in
online business coaching since 2005...and has developed
several successful websites since then. You can read more
about Ken over at his main website: http://KenTroyer.com

Why Choose an Employment Agency?

Why Choose an Employment Agency?
If you're looking for a job that satisfies your needs in
being both interesting and well-paying, your best option is
to use an employment agency, also called a personnel
agency, that specializes in both personalized service and
aggressively helping you find the job of your dreams.

Without utilizing the professional services of such an
agency, you will no doubt spend many wasted hours examining
the newspaper's classified ads in an attempt to find a
suitable job.

The main problem with this approach is that many potential
employers don't advertise their employee needs in the
newspapers. They too use employment agencies, often called
"headhunters," to acquire for them the best possible
potential employees for available positions.

Company CEOs, managers of small businesses and other
employers don't wish to spend valuable time interviewing
unsuitable job candidates who merely responded to newspaper
ads.

This is why using an agency you can rely on provides great
benefit to both the potential employee and the potential
employer.

A premiere employment agency keeps meticulous records about
prospective employers and their needs. When a job position
becomes available, these agencies conduct their own
individual search for a candidate that will fulfill the
needs of the employer.

When you register with an agency anywhere in New Zealand,
your skills and job requirements are kept on file with the
agency. You'll be informed when job openings are available
that match your skills and your desired location. No more
pouring over the newspaper ads; your employment agency will
come to you!

Your employment agency is not a charity; it is a business
and needs to turn a profit. Thus, it is in the agency's
best financial interest to match the right potential
employee with a company or employer; this is how the agency
itself benefits financially from finding a suitable
position for you.

If you were to place an ad in the New Zealand newspapers
announcing your desire for a particular job, not only would
this cost you a good deal of money, but also keep in mind
that potential employers don't read the classified ads;
they work exclusively with employment agencies that can
obtain rapid, effective personnel hiring.

Registering with a top-notch personnel agency is the key to
your success in the competitive, modern world of obtaining
the job that best suits your needs. By registering with an
agency, you greatly increase your possibilities of
obtaining employment that not only matches your skills, but
also meets your financial, location and career progression
needs.

If you're searching for the job of your dreams, let an
employment agency help them come true!

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CONNEX Recruitment Ltd is an Auckland Employment Agency
specializing in full service, white collar recruitment over
a broad range of industry sectors. Our aim is to make the
process and experience of recruiting staff simple and
painless for everyone involved. Check us out:
http://www.ConnexRecruitment.co.nz

Reach and wash type window cleaning, and water usage.

Reach and wash type window cleaning, and water usage.
How much water do I need for a days window cleaning, and
how fast should I have the water coming out the brush??
This question seems to be the most read posting on the
water fed pole board on the window cleaning forum. The
answer is a hard one, and I usually tell prospective
customers who ask, "it depends on how fast a worker you
are". A slow worker on a fast water flow will waste quite a
bit of water over the day, whereas a fast worker on a slow
water flow will waste a lot of time in the day, as he will
be waiting around for the window to have enough water
passed over it to wash the window properly.

I have seen on numerous occasions while observing window
cleaners using a water fed pole while window cleaning,
using far too much water on a single window. People seem
to brush the glass then rinse far too much, far more than
is necessary for a perfect finish. When I see or hear of
people using too much water I usually tell them to clean
the windows as normal preferably on a building they are
going to be cleaning the insides as well. I tell them to
clean a couple of windows spending half the time and using
half the water, then thoroughly check all the windows while
cleaning the insides. They are usually very surprised with
the results, with no difference between the windows they
have cleaned normally, and the ones they used half the
time, and half the water on.

It also depends on what type of windows you will be
cleaning, domestic or commercial. Domestic uses less water
as the pole is being heightened and lowered more than in
commercial. Another thing that will determine water usage
is the type of jets you use, fan spays will use less water
than pencil jets as they make better use of the watter
spraying water under more pressure to the very edges of the
glass. Last but not least is the way you turn the water on
and off while working. If you have to keep stopping what
your doing to turn the water off between windows you will
tend to keep the water running between windows, this tends
to waste a lot of water in the day.

Its only when you get into the swing of things and find out
what settings are best for you, will you find out how much
water you personally will need for your days work

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I developed a system for stopping the water easily at the
brush to save such water, it can be seen at
http://www.window-tools.com/auto.htm
Peter can be contacted on the above site for more water
usage information.

Business crm solutions

Business crm solutions
As a business man you would need to consider the following
output from your business crm solutions in order to
strength your customers' relationships and loyalty:

1- Strengthen customer relationships

Having plans and proven processes in place to effectively
handle every customer's requests.

2- Central customer's database

A centralized database shared among all the concerned
departments and staff with all customers' requirements
based on a full recorded history, to enhance the
relationship between the organization and their customers.

3- Systematic use of information

The organizations' CRM will be responsible for:

- Capturing all the internal and the external customer
service to play a pivotal roll in achieving "The
organization" Sales and Marketing objectives.
- Database of customer information from every interaction.
- Analysis of past customer behavior to predict future
behavior.
- Ability to match offers to customers.
- Continuous re-evaluation of offer, transaction and
customer use over time.

4- Through on-going dialogue

- The organizations' CRM allows for real-time responses and
1:1 dialogue (CRM online support with the contact center).
- Listening crates sense of intimacy with the customer.
- Enable customized offers and messaging

5- Increase and ease the organization approaches

Gaining new customers and better environment for cross
selling and up selling.
Increase and ease the organization approaches with the
potential sales leads.

6- Marketing and sales planes

Utilize and enhance the marketing and sales planes and
campaigns based on the CRM facts and figures.

Business crm solutions Objective

- Provide an excellent service to Customers
- Maintain an accurate and updated customer's information
and requests.
- Centralize the organization database and provide the
needed assist to the different departments based on their
defined role.
- Helps the sales and marketing on the future planning and
expansion.
- Increases the up sales and cross sales opportunities

CRM Benefits and overall Business value

1 - CRM Operational Values and benefits

- Meet all operational commitments of The organization and
to fulfill the intrinsic requirements of existing customers
- Ensure an approved predefined procures for all the
operational processes to be followed
- Build world class customer services that caters to unique
requirements of demanding customers
- Better understanding for customers' needs

2 - CRM Sales values and benefits

- Increase the number of potential customers under the
organizations' umbrella.
- Having automated dynamic sales processes in place.
- Increase the number of leads through different channels,
and new opportunities.
- Ensure all the sales leads to be attended.
- Cross sell and up sell features.

3 - CRM Marketing Values and benefits

- Track all kind of marketing campaigns response and
measure their efficiency.
- Generate focused campaigns based on the CRM inputs.
- Get full and updated information about the organizations'
customers and the positional customers.
- Allow long term plans.

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Call Center Management Resource at
http://www.steptocallcenter.com