3 reasons we need a new designed window cleaning pole

3 reasons we need a new designed window cleaning pole
Window cleaning with a water fed pole has been around for a
good few years now and undoubtedly is here to stay. The
pole like the traditional ladders is what gets the cleaning
equipment up to the glass, and because you have to carry it
about all day it is a very important aspect of our window
cleaning arsenal to carry out our work.

There has been many attempts in the last few years to
revolutionise the first cumbersome telescopic window
cleaning poles we used. And I must say now that the
attempts have been admirable to say the least. We now have
much stronger, and much lighter poles which make our day to
day tasks much easier with less fatigue. We have also seen
an introduction of modular poles, which are more costly and
a bit more time consuming to use, but have the advantage of
having a control valve on the pole, if and when a
manufacturer caught on to the fact that this could be done.

Telescopic poles along with modular poles are time
consuming to use, the telescopic need opened to the desired
height, and then clamped in position, whereas the modular
pole relies on carrying all the sections around, and the
ends of the sections being joined together to reach the
window. Both poles are usually in 6 foot lengths at least
for reasons explained later, and the same pole used for
cleaning above ground floor, is useless for when the ground
floor is done.

Now back to the 3 reasons.

1/ The poles on the market are time consuming to use.

2/ The poles on the market are no use at going from second
storey window to ground floor windows.

3/ The poles on the market because of there long closed
length are harder to carry around, and transport in your
vehicle.

The above 3 points are very important aspects, and are
irrelevant of the materials used in the make up of the
pole. Manufacturers ignore these 3 points for reasons I
will give below. Manufacturers and window cleaners go on
about weight and rigidity, and although they are very
important factors in the water fed pole, they are not the
only ones. The 3 other factors I mention are equally, if
not more important.

When finding out what the window cleaner wants the
manufacturer ignores the 3 points illustrated because he
thinks nothing can be done about them.

Point 1/ The poles on the market are time consuming to use.
Well he thinks they can't improve on that because the
sections need to be clamped or joined together.

Point 2/ The poles on the market are no use at going from
second storey windows to ground floor windows. To improve
on that each section would need to be made in a smaller
size, and lead to more sections needed to reach the higher
window above, which would need more clamps, lead to extra
weight, and more tooling cost for the extra clamps. And
after all that the pole would be even more time consuming
to use.

Point 3/ The poles on the market because of there long
closed length are harder to carry around, and transport in
your vehicle. They can't do anything about point 3 because
of the reasons in point 2 above.

But wait a minute if they ignore the points 1, 2, and 3 and
make the pole lighter and stronger then perhaps no one will
give a though to points 1,2, and 3? Probably right as
well, as the window cleaner probably thinks points 1, 2,
and 3 is impossible to achieve as well :)

----------------------------------------------------
Peter Fogwill owner of Aquatec water fed pole window
cleaning systems.
For ways around the problems above Peter can be contacted
on 07751 964 450, or email peter@window-tools.com Or
through his website
http://www.window-tools.com

Optimizing Sales Leads

Optimizing Sales Leads
A growing concern for many sales and marketing managers is
optimization of sales leads. Each year selling
professional's get a plethora of business development leads
unfortunately unearthing less than 47 percent. Worse, over
50% remain dormant. Managers postulate but to no avail. The
numbers barely move. In recent research for this article,
several clients utilize the Internet for sales leads with
less than 5 percent reaching closure. To develop and
optimize a productive lead generation program sales and
marketing leaders must formulate a B2B strategic plan. The
following information is meant initiate dialogue.

Content is King. Since the dawn of the Internet information
has proliferated our society. Present clients obtain more
information about your organization then you realize. Press
releases, news stories, earnings even advertisements all
provide analysis of the organization. When a lead finally
does reach a selling professional, research illustrates
that 87% of selling professionals reiterate known content.

Solution Sales and marketing must formulate strategic
client questions that provide client value. Rather than
rehash features and claims, new leads are taken through an
analysis to better understand needs. An exemplar might
provide competitive product samples or packaging.
Competitive firms can then provide alternative means and
find gaps.

Mom always liked you best. Clients today inform all
representatives of a lack of time and a lack of interest.
In fact, according to CSO Insights the quality of leads is
positively impacting the conversion rate of leads to first
calls. Marketing and sales must collaborate on lead
completion strategies. These are plans that assist in
collecting a myriad of data for lead movement through the
pipeline. Marketing instructors always discuss the
...phics when discussing the 4 P's and so must sales.

To help lead movement organizational strategies must be
developed to understand demographics, geographic,
psychographic and behavioral issues. This tool assists
sales representatives with a better initial call to
comprehend issues. Similar to an archeologist trying to
unearth the past, a selling professional has more data to
motivate the lead to a next step.

Solution. Provide sales representatives with enough data to
move the lead through the management system. Have marketing
work with sales to establish the type of content required
for your organization. Additionally, clients today require
multiple "touch points". Produce value for prospective
leads with white papers, analysis, industry trends, market
data reports, EPA analysis etc. When available gain an
email address or physical address to send updates to
prospects. Constant contact with leads will help convert
them into future sales.

Technology for technology sake. People today are
overwhelmed with technology. Just recently I attended a
Blue Man Group concert and the following information was
displayed.

GENERAL EMAIL STATISTICS

- In 2001nearly 12 billion email messages will be sent
every day Jupiter Communications


- The average number of email messages per day is 32, up
84% per year. 


- There are now as many as 170M corporate electronic
mailboxes in use, growing 32% per year, with 440M mailboxes
in total. 


SPAM STATISTICS

- In 1999, the average consumer received 40 pieces of spam.
By 2005, Jupiter estimates, the total is likely to soar to
2000. The Standard


- America Online estimates that spam already accounts for
more than 30 percent of email to its members as many as 24
million messages a day.

- 7% of ISP churn was directly attributed to spam. Gartner
Group


People are simply too tired of electronic commerce. Even
though it is faster and least expensive, it is still
intrusive.

Solution. Work with marketing to develop a paper and a
paperless campaign. Direct mail is on the rise. B2B lead
generation techniques need to follow this trend. Conversion
rates must increase and the alternative is to remain in
contact with leads in a plethora of ways that capture
attention. Personalize pieces for maximum benefit. Sales
and marketing might develop a cover letter that discusses
previous conversations and outlines plans for future action.

Analysis not Paralysis. One client recently indicated that
over 87% of their leads came through the Internet. However,
when seeking additional information, we uncovered less than
10 percent of leads closed. There are a number of reasons
for this from questions, to demographic data to the
foppishness of sales disinterest in the lead. Some
representatives have issues discerning what is a good lead
and what isn't.

Solution. What is needed is not more leads. Sales and
marketing need to work together to discern what constitutes
a qualified lead as well how to execute the lead to the
next step. Each B2B process is different; ensure success by
truly understanding how your organizational process works
from beginning to end. Do not over analyze try different
scenarios to you identify what works well.

No Pain, No Gain. Face it selling professionals can get
quite frivolous with leads and inquiries in the system.
Blame is easily thrown to marketing for poor execution and
comprehension. Yet this is a team effort. One does not
blame the running back for poor running if the line does
not block nor should selling professionals. Inquiry
management is a team effort.

Solution. Provide incentives for both sales and marketing
professionals. Additionally, performance reviews for
selling professionals must include quality of inquiry
management information. Exemplars provide full disclosure
of prospective clients not simply name and address. Key
individuals consistently provide information used by
marketing critically analyzed and used to optimize the lead
equation.

Present B2B's use services such as Six Sigma, Balanced
Scorecard and a cadre of services to develop, qualify and
optimize the business. For many years a division existed
between the worlds of sales and marketing invoking
territorial behavior. In a shifting global economy, a
competitive industrial environment and the knowledge
explosion, it does take a village. Too many choices create
confusion and lethargy amongst prospects. Rather than count
the leads, we need to move them. New methods need be
employed to remove the morass that clogs the pipeline.

Good Selling.

----------------------------------------------------
Drew Stevens PhD is known as the Sales Strategist. Dr. Drew
assists organizations to dramatically accelerate business
growth. He is the author of seven books including Split
Second Selling and Split Second Customer Service and Little
Book of Hope. He is frequently called on the media for his
expertise.

Choosing an English to Spanish Translation Company

Choosing an English to Spanish Translation Company
Finding a qualified Spanish Translator may be difficult if
you don't know what to look for. If you are you looking
for an English to Spanish translator, there are some things
that you need to know before choosing a company to
translate your document or documents.

If you are a business owner yourself, you're likely
concerned about getting a quality Spanish translator that
can communicate your message to the Spanish speaking
population. But how do you know who would be the best
selection?

First of all, you should look at the translator's
credentials. Strongly consider against someone who has not
studied the field of Spanish translations. Translating can
be very complex and technical, depending on the type of
translation that you need translating.

With this in mind, it would be advantageous to select
someone in mind who has extensive experience with technical
translations. Effective communication is key to your
business.

You certainly want to effectively communicate the Spanish
language. If you do not communicate effectively, you could
possibly cost your company a lot of money. It is best to
choose a quality translator that has a proven track record
who can deliver you the best translation.

The other thing to consider is time. Inquire how long the
company will take to complete your document? Is it
something urgent? It's also wise to ask the translator how
long it will take to complete the translation.

You also want someone who understands the necessary
components to a quality Spanish translation. Don't just
choose a translator who claims to be a translator. Just
because someone knows how to translate something from
English to Spanish, doesn't guarantee that you are going to
get a quality product.

You want someone who both speaks and writes well, too.
Some people are just better at writing than others, so be
selective when choosing a Spanish translator. You can
certainly ask for references to help ensure you are
choosing a quality translation company.

You, the business owner, deserve accurate and timely
translations by professionals who offer the best in
translation services. Good translation companies are not
hard to find. You just need to do a little homework on the
translation company that you have in mind.

Some companies also offer very competitive rates as well as
special discounts for repeat customers, so when inquiring
about pricing, ask if such discounts apply.

You should know that it is very important to do your
research to ensure that your translation is completed by a
quality Spanish translator who has studied the field of
translations.

You should also seriously consider someone who has several
years of professional experience. Don't be afraid to ask
for references of businesses who may have used their
services. Any reputable translation company will gladly
provide references if you request them.

If you do not speak Spanish, you are certainly not going to
know whether or not the Spanish translator has translated
your document correctly, which can cause miscommunication.
And if there is miscommunication, that can possibly cause
your company money or legal issues that you can certainly
do without.

Do they offer excellent product service along with with
competitive pricing? Have they also translated for some of
the well known companies? While this is not an absolute
necessity, it certainly holds credibility to the
translation company.

No matter which state or country you reside in, many
English to Spanish translation companies are happy to
provide this service to you.

Still not convinced? Another benefit of having a
professional translate your documents is that many of these
companies have access to translation glossaries, language
databases, dictionaries and industry specific terminology
tools, ensuring that your translation is both accurate and
consistent across even the largest projects.

Translation companies are designed to help you break the
language barrier and help you get your message across in
Spanish, so you are wise to consider having your items
translated.

With the ever increasing numbers of Hispanics, there has
never been a time when the interpretation of the Spanish
language has been more needed. If you are on the fence
about getting the message across in Spanish, you should
consider the fact that more and more people speak Spanish.

If you are a business owner concerned about maximizing
profits, it would be a wise idea to include the Spanish
speaking population, too.

Whether you are looking for Spanish translations in Arizona
or some other state or country, you owe it to yourself to
be selective by doing your due diligence. It will save you
money in the long run, and likely make you a lot more money
at the same time.

----------------------------------------------------
Cecilia Valenzuela is a full time entrepreneur and Arizona
small business owner. Valenzuela works with other
entrepreneurs working to become successful. Cecilia
Valenzuela is a successful online business entrepreneur who
helps others follow their own online dreams. More
information about English to Spanish translations is
available at:
http://www.my-arizona-desert-living.com/Arizona-Spanish-Tran
slations.html

How To Set Effective Goals

How To Set Effective Goals
Whether you are unhappy in some area of your life, or seem
to be stuck in one place, goals are an effective way to
achieve happiness and success. Goals can be utilized for
many different situations, such as moving forward within
your career or business, having a happier family and home
life and even working on your spiritual self. Most people
know the benefits of goals and understand what they are,
but many people aren't sure how to set effective goals so
that they can overcome difficulties or unhappiness within
their lives. Here is some more information on how to set
effective goals.

Think about the goals you are setting!

When you set goals, for them to be effective, you need to
want them. You need to desire them and be inspired by
them. Don't just set goals that you think you might want
to work toward. Set goals that you desperately want and
envision what you want. This helps your focus become very
powerful and will help you achieve your goals and gain the
things you most desire. Spend a little time with each
goal, ensuring that you feel the importance of the goal and
that you desire it strongly. Take as much time as you like
until you can feel the presence of the desire for that goal
to be achieved.

Envision yourself achieving the goal and believe that you
can!

It's also very important when you have named the goal that
you want to achieve, to see or visualize yourself achieving
that goal. For instance, let's say that your first goal is
to have success with a struggling company. You want to
visualize yourself experiencing that success; see yourself
cashing huge company checks, see the business thriving and
growing and see yourself smiling and happy. The more
images you see of the goal being achieved, the more
powerful it will be. You want to believe with all of your
heart that you will achieve that goal. Leave no room for
doubt or fear and believe with complete faith that you will
achieve the goal.

Use important tools as you take the strategic action to
achieve your goal.

Of course, you will have to use physical action to achieve
the goal as well, such as investing more into your company,
spending more time working on the problems with your
company or whatever the case may be. This acts as the
catalyst for change. As you are working on your goals in
this way, you can use other tools that will help you
achieve them. For instance, write down on a piece of paper
how glad you are that you have achieved your goal. Be
specific and write what your goal is. For instance, "I am
thankful that my business is thriving and bringing in XX
dollars each week." These are the keys to achieving your
goals and making your life a success, no matter which
aspect of your life you are working on.

----------------------------------------------------
Steve Scott is a business/life coach and a business
development consultant. He specializes in teaching
entrepreneurs and solo and sales professionals to create
their own unique success stategies-bringing them balance,
more freedom and greater abundance.
http://www.progresssetfree.com

Steel Buildings Go Green

Steel Buildings Go Green
Steel Buildings - Green Applications

Gone are the outdated corrugated metal buildings of the
past. The new generation of pre engineered steel buildings
are finding use in an ever growing variety of Green
building projects. Steel buildings are leading the way in
the Green building revolution, meeting Green building
design goals with innovative building design, engineering
and use of materials.

Building Green

Green building design, also known as "sustainable building"
is coming of age as we recognize that global resources are
limited and that climate change is inevitable - unless we
take positive action now.

Green building recognizes the environmental impact of
buildings, their construction, lifecycle and ultimate
demolition, and works to lessen this impact through

* Energy efficiency * Environmentally sound building
materials * Innovative building design * Healthy indoor
environment

Environmentally Friendly Pre-engineered Steel Buildings

Pre-engineered steel buildings also known as prefabricated
buildings or prefab metal buildings are an innovative
building solution featuring solid steel I-beam building
construction.

* Pre-engineered steel buildings are designed and
engineered by trained and certified structural metal
building engineers to meet all local building codes for
snow and wind load and seismic conditions.

* Steel building components are engineered and fabricated
to precise specifications in a steel building factory using
the highest grade commercial steel available.

* Modern steel manufacturers employ energy efficient
methods in steel production that help to substantially
reduce greenhouse gas emissions.

* When a steel building is demolished to make way for new
construction the metal building materials don't end up in a
landfill like asphalt shingles, concrete, brick and wood.
The steel is recycled instead.

* Steel can be recycled over and over again without loss of
the quality of the steel.

* More steel is recycled than all other recyclable
materials combined.

Cool Coatings Get Cool Energy Credit

"Cool" coatings are special siliconized polyester paints
with superior reflective qualities. "Cool" coatings applied
to steel buildings act as a thermal barrier to keep the
insides of steel buildings cool in summer. This means that
steel buildings coated with "cool" coatings use less
energy, making steel buildings more energy efficient. The
use of "cool" coatings for steel buildings saves money and
the environment through reduced energy costs over the life
of the building and can even qualify for Federal tax
credits.

Urban Heat Islands: Cool Roofs Bring Relief

Savvy builders are taking advantage of the fact that metal
building roofs reflect light and heat keeping buildings
cooler in hot weather. Plus, metal building roofs don't
store heat and radiate it back at night like other types of
roofs. This saves energy in cooling costs and helps save
the environment by lessening the urban "heat island"
effect. An "urban heat island" happens when urban concrete
and asphalt construction absorbs heat during the day then
radiates it back at night so that temperatures don't fall
at night as they normally would, and is a powerful
contributor to climate change and global warming.

In places like California, Texas and Florida, commercial
building construction is taking advantage of the "cool"
properties of steel building metal roofs for commercial
buildings such as warehouses, industrial manufacturing
plants, aircraft hangars, storage buildings, retail outlet
stores, auto dealerships, strip malls and more.

Metal building roofs also work to save energy and the
environment in cooler climates. A painted metal roof not
only reflects heat in summer, but also retains heat inside
the building on cool days, saving on heating costs and
keeping the indoor environment healthy and comfortable in
both summer and winter. New metal building roofs qualify
for Federal tax credits.

Steel Buildings: Cost Effective, Energy Efficient and Green

* Steel buildings don't require cutting down valuable
forests.

* Steel buildings are manufactured with a high proportion
of recycled content.

* Steel buildings employ sustainable building design and
construction and erect in less time than conventional
building construction.

* Steel buildings are fire and rust resistant and steel
buildings are virtually maintenance free.

* By their very nature, steel buildings are durable,
cost-effective, energy efficient and Green.

----------------------------------------------------
Linda is Director of eMarketing of Olympia Steel Buildings
and self-proclaimed steel buildings evangelist. Linda can
be reached at Linda@steel-building.us.
Reprint rights granted. No alterations to the article are
allowed. You must include the author bio and a link to our
website: http://www.olympiabuildings.com .

Be Ready for Much Tougher New Business Models

Be Ready for Much Tougher New Business Models
The rapid pace of business model innovation is new. Prior
to the 20th century, business models often remained
unchanged for centuries.

In the first part of the 20th century, business models
usually lasted for more than a decade. In the 1990s, we
suddenly saw a few dozen pioneering companies successfully
innovate new business models every two or three years under
the same CEO.

In the near future, we can expect to see business model
innovation become continuous as more than one company in an
industry becomes adept at this critical activity. As a
result, many skills that used to be very important like
continuously improving existing processes and reengineering
processes will become less valuable because frequent
business model change will permanently eliminate most
existing processes.

This acceleration of shifts presents an important challenge
for companies of all sizes, in all industries, and in all
countries. Being outstanding at what is important today
will no longer be enough to succeed. Business model
innovation and implementation must be added to your
company's strengths.

Here's an example to help you see how these generations of
business model innovations impact companies. After World
War II, a number of companies made a business out of
providing economic data.

Most people who needed these data bought hard-bound books
that were consulted by hand when information was needed.
Next, the formats were redesigned to make them easier to
use, and paperbacks with supplements arrived.

Then, you could get the same information faster through
time-sharing services where you paid by the hour. The next
step was to make these data compatible with customer
computer models so that electronic updating was automatic.

Next, to get customers for value-added services, the
computer data providers offered the data for free. When
the Web came along, the data became more extensive and were
coupled with free software to allow you to answer any
question you had. To that was added the opinions of many
leading experts about the data.

The next business model will probably apply the data to
improve your business for free. Obviously, in each case
there has to be some economic benefit for the service
provider.

Increasingly, that benefit is further and further removed
from the original reason the product was sought. This trend
will undoubtedly continue because service providers can
improve what they do for you in every area as they learn
more about you.

All of these changes raise a question: Will your company
still be independent and operating in its current form in
seven years? The odds are against it.

Chances are that your industry will experience three
significant, business model improvements in that time.
These business model improvements have the potential to
help you when you make them first or best soon thereafter,
and to hurt you when others do.

As a result, your company will either have to become a
leader in developing these improved business models, create
fast improvements in these models after they occur, almost
instantly emulate new ones, be harmed by the success of
those who use them or be acquired by someone whose business
model is stronger.

The choice is yours. What do you choose?

Copyright 2008 Donald W. Mitchell, All Rights Reserved

----------------------------------------------------
Donald Mitchell is chairman of Mitchell and Company, a
strategy and financial consulting firm in Weston, MA. He is
coauthor of seven books including Adventures of an
Optimist, The Irresistible Growth Enterprise, and The
Ultimate Competitive Advantage. You can find free tips for
accomplishing 20 times more by registering at:
====> http://www.2000percentsolution.com .

Coaching compared

Coaching compared
Let's develop our understanding of coaching by considering
how it compares with other ways of developing people.
Specifically, let's consider:

Coaching and Teaching
Coaching and Training
Coaching and Mentoring
Coaching and Counselling

Coaching and Teaching

We know from our own experience at school that teaching
tends to be delivered to groups, to a predetermined lesson
plan, with people of mixed abilities developing their
understanding as best they can.

Of course, teaching can be given on a one to one basis and
there are countless people who have benefited from being
taught or tutored in this way.

However, the dominant party in the teacher-pupil
relationship is the teacher. The teacher will be concerned
with passing on knowledge, facts and wisdom and as pupils,
we usually take a passive role and try to soak it all up.

We have little scope to set or follow our own agenda and we
have to try to interpret what the teacher is saying and
make sense of it against our own experience.

Coaching on the other hand is more often than not delivered
one to one. It is the person being coached - often called
the coachee - who sets the agenda and decides on the issue
to be considered. As coaches, we are not there to provide
input or advice or to tell the coachee how we would do
things. Instead our role is to probe and encourage and help
the coachee make sense of things for him or her self.

This can be a difficult concept to grasp, so let's look at
a comparison. When we get up in the morning we usually pad
across the hallway to the bathroom and begin the mammoth
task of making ourselves look presentable.

For some this will mean dragging a razor across their face
and a comb through their hair, whilst others will
concentrate on applying make up and hair spray etc. All of
this activity would be almost impossible without our trusty
friend - the bathroom mirror.

But does the mirror say "Ooh I wouldn't do it like that" or
"that's not how we usually shave here" or "you've never
done your hair like that before"? Of course not! But the
mirror does help us to make sense of what's going on and to
achieve our aim - in this case, to look presentable.

When we are coaching we are trying to perform the same
function. The best coaches will hold up a 'mirror' so that
people can develop a deep sense of self-awareness. When
people are highly self-aware they have more choices about
how to move issues forward.

Coaching and Training

With this in mind we can see that coaching is different to
training. Training is concerned with helping people to
perform in their roles of course, but again it is centred
on the trainer and the subject matter, not the individual.

Coaching and Mentoring

Coaching and mentoring share many of the same skills and
abilities but are usually delivered by different people. A
mentor is typically a senior person of greater experience
who is invited to take us 'under their wing' and let us
benefit from their wisdom.

If it is coaching we want however, we are probably best
advised not to seek a more experienced person who may be
overly tempted to persuade us to 'do it their way'.

Given that we can now see that coaching is wholly concerned
with drawing out and not putting in, we can also see how it
is possible for anyone with the right skills to coach us -
their position in the organization is irrelevant.

Coaching and Counselling

When we consider how coaching compares with counselling we
need to think about the limitations of coaching. Coaching
in organizations is concerned with helping people with
performing well in their jobs, not in dealing with
deep-rooted problems from the past.

It may be that as we coach we do uncover some painful or
personal issues, but we need to know when to bring in the
appropriate expertise. Many effective coaches have never
trained as counsellors or therapists, but can still deliver
excellent coaching support.

Arguably this exercise in comparison is academic. Do we
really need to worry what method is used to develop people
as long as they are being developed?

The short answer is no, but we do need to understand the
unique qualities of coaching so that we can use it with
choice and with greater care.

In reality good coaches draw on all of these different
approaches as they work with individuals and will not be
concerned with whether they are coaching or teaching at any
one point in time. However, they will be wholly concerned
with using the right approach based on the needs of the
individual and the demands of the situation.

----------------------------------------------------
Matt Somers is a coaching practitioner of many years'
experience. He works with a host of clients in North East
England where his firm is based and throughout the UK and
Europe. Matt understands that people are working with their
true potential locked away. He shows how coaching provides
a simple yet elegant key to this lock. For a bumper load of
coaching tips and tricks - including FREE resources - visit
http://www.mattsomers.com

Tips to Work from Home

Tips to Work from Home
Are you interested in working from home? If so then you
should definitely check out these work from home tips.
Working from home is very desirable, but it is not as easy
as it sounds. That is because when you are at home you are
in "home mode" and not "work mode". These distinctions are
important to make because if you do not make them and
figure out a way to create a "work mode" while at home you
will not get much accomplished. The following tips will
help you create a work from home atmosphere that will work
for you.

Tip #1 Work Hours Everyone likes the idea of working from
home because they can make their own hours. However, if you
do not have set work hours on certain days then you will
find that it is not as easy to accomplish work from home
like you imagined. As a result, decide on some work hours
each day and then stick to them. If you need to change them
for any reason that is okay, just reschedule those work
hours at another time. This may seem silly at first, but
you have to control your schedule in order to complete your
work.

Tip #2 Work Space In order to successfully work from home
you will need a set workspace. The reason this is important
is that you need to know where your workspace is and that
when you are in that area you are in work mode. In
addition, if you use your entire house your office then you
will misplace things and make working from home more
difficult on yourself. You may not have space for an office
so to speak but you can make a place where you only work
from home.

Tip #3 Turn off the TV When you are at home, you may always
have the TV turned on. This is normal because people like
to keep up with what is going on in the world as well as
their favorite shows. However, the problem is that if you
have the TV on you will not be able to accomplish as much
work. That is because you will be distracted, constantly
looking up for a few minutes here and there, and your work
will suffer. If you really want to take advantage of the
opportunity to work from home and make the most of your
time then turn off the TV. You will get more work done and
then can sit down and watch an entire show without feeling
guilty about it!

There are of course many other work from home tips you can
implement to help you accomplish more and make the most out
of working at home. However, the three mentioned here are a
really good start and if you implement these you will see
immediate results. You can work from home, but you must be
disciplined and focused or you will not get very far!

----------------------------------------------------
For more information and work from home tips, please visit
our website at http://www.homebasedbusinesst.com . We
provide very useful insight to all kinds of home based
business opportunities and give you the information and
tools you need to make money online.

Repetition: What You Need to Know About Marketing Success

Repetition: What You Need to Know About Marketing Success
Are you stopping before you get the results that will
revolutionize your business?

Building one postcard upon the last creates a haven for
your customers. It builds their interest in your business
until they're ready to buy. This is the true power of a
marketing campaign--one postcard
enriches previous cards until they crescendo into a
marketing campaign.

The key to most success is persistence, and marketing is no
different. If you want your business to be successful, you
must market continuously.

* Golden Nugget #1: The marketplace is noisy. The average
American is exposed to more than 5,000 marketing messages a
day (Yankelovich, Inc.). This makes repetition
crucial--your audience will hardly notice your message the
first time you send it.

* Golden Nugget #2: Repetition delivers sales. Successive
postcard mailings deliver nearly twice the response of the
first card. If your first mailing results in 30 sales, 60
or more may result from a subsequent mailing. That makes
repeated mailings smart budgeting.

* Golden Nugget #3: Someone's not ready. Sending more than
one postcard to the same audience increases your chances of
catching people when they need what you're offering. Most
of the time, no response from a prospect means "no for
now." Mail to that list again and you'll find new buyers.

* Golden Nugget #4: Don't stop mailing too soon. Experts
advise mailing to a list at least three times before
calling it a dud. As long as you're getting a high ROI,
there's no reason to stop mailing to that list.

* Golden Nugget #5: Building trust takes time. People need
time to start to trust you. Successful marketing relies on
the KLT factor--Know, Like, Trust. Reach out to the same
list and build that KLT factor over time.

Allow your campaign to grow over time. Patiently build that
KLT factor for your list. Each additional postcard will
bring in profits, and by the time you've come to the end of
your marketing campaign, your ROI will be considerably
higher.

Now that you're committed to repetition, how often should
you mail? Experts suggest sending postcards every 4 to 6
weeks to keep your business "top of mind." This top-of-mind
placement will translate into more sales.

If every 4-6 weeks is too often, mail at least 4 to 6 times
a year. That will keep your message front and center and
help you leverage each mailing into greater profits.

Mailing less frequently works, of course, but mailing more
often lets each postcard build on the last, leading to
exponential returns on your investment.

Ultimately, repetition is the golden nugget that makes the
difference between a successful postcard and a postcard
that brings a BOOM! of business through the doors.

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Ken Daniells helps business owners and organizations to
increase income and profits using practical, but often
overlooked marketing basics. He is the founder of BOOM!
Ink, a marketing company dedicated to helping small
business owners market effectively and grow. For more free
articles, tips and advice, visit http://www.boomink.com.