10 Reasons Why People Don't Buy From You

10 Reasons Why People Don't Buy From You
Did you ever wonder why you have a hard time making sales
online, or maybe why your sales are so slow? If this sounds
like you then listen up, because I'm going to go over 10
reasons why people are not buying from you.

1. You don't make people feel safe when they order. Remind
people that they are ordering through a secure server. Tell
them you won't sell their e-mail address and all their
information will be kept confidential.

2. You don't make your ad copy attractive. Your ad lists
features instead of benefits. The headline does not attract
at your target audience. You don't list any testimonials or
guarantees included in your ad.

3. You don't remind people to come back and visit. People
usually don't purchase the first time they visit. The more
times they visit your site, the greater the chance they
will buy. The most effective way is to give them a free
subscription to your e-zine.

4. You don't let people know anything about your business.
They will feel more comfortable if they know whom they are
buying from. Publish a section called "About Us" on your
web site. Include your business history, profile of
employees, contact information etc.

5. You don't give people as many ordering options as
possible. Accept credit cards, checks, money orders, and
other forms of electronic payments. Take orders by phone,
e-mail, web site, fax, mail, etc.

6. You don't make your web site look professional. You want
to have your own domain name. Your web site should be easy
to navigate through. The graphics should be related to the
theme of your web site.

7. You don't let people read your ad before they get your
freebie. When you use free stuff to lure people to your web
site include it below your ad copy or on another web page.
If you list the freebie above your ad they may never look
to see what you're selling.

8. You don't attract the target audience that would buy
your product or service. A simple way to do this is to
survey your existing customers to see what attracted them
to buy. This information will help you improve your target
marketing and advertising.

9. You don't test and improve your ad copy. There are many
people who write an ad copy and never change it. You have
to continually test and improve your ad copy to get the
highest possible response rate.

10. You don't give people any urgency to buy now. Many
people are interested in your product but they put off
buying it till later and eventually forget about it. Entice
them to buy now with a freebie or discount and include a
deadline date when the offer ends.

----------------------------------------------------
Chris Rohrer has been working online for over 3 years, and
has successfully been helping teach other how they too can
run a home based business. To learn about a hot brand new
program, and how it can have you earning profits daily
visit http://www.profitwealthonline.com/fwin

The true measure of money in your business.

The true measure of money in your business.
Shiny new cars. Big mansions. The good life. Even if you're
not a particularly material person, it's easy to be caught
by those images, and to wonder: "Why don't I have that? Is
there something wrong with me?"

It's become especially popular to equate material wealth
with spiritual attainment. "If you do good, and if you
think abundantly, then the untold riches of the universe
will pour forth for you. If you stew yourself in despair
and complaint, then forget it. You get nothing."

Is it true? And if it's not true, then how come you don't
have what all those rich, successful people have? Could it
possibly have maybe a smidgeon of truth in it?

A Tale of Two Clients

Client #1: A very successful guy, in advertising sales. He
was the top earner, and excellent at it. And yet,
underneath it all, he had a fear running him.

Despite having earnings in the mid six-figures US$, he
never felt like he had enough. You couldn't call him
greedy- he had a sincere heart. He was just scared witless
that he wasn't going to be okay.

Taking the time to look at it from a heart-level, he
realized that he was carrying fears from his childhood.
After bringing love and healing to that part of himself
(ah, the wonders of spiritual healing!), he saw something
really clearly:

The 'success' he had was keeping him from his family. He
opted for less money, and more family time, and found a
great deal of love and happiness.

Client #2 was different.

She was struggling and struggling just to make ends meet.
Although clients loved her, she had very few of them, and
money just wasn't coming in. She was exhausted, burnt-out,
and very near to despair.

Another dose of spiritual healing, compassion, mercy and
strength, and she had her own insight. She saw that she was
blocking out both love and money, because they were tangled
together in her mind around issues with intimacy. When she
invited love in, more money came in, and she began to do
quite well for herself.

Why is money so unpredictable? Is more or less better for
me?

Love can be found anywhere: in the poorest, most
despair-ridden parts of the world, and in the richest, most
heedless environments.

It's just that these situations distract us from seeing the
Love around us. In fact, abundant wealth is more dangerous
in this regard than miserable poverty. When one has
nothing, in some ways it's easier to turn to the more
profound qualities of life, like Love and Compassion.

This tendency is from whence comes the mistaken idea that
physical poverty is somehow holier than having physical
wealth. It's also fueled a backlash of belief that physical
wealth is a sign of being spiritually advanced.

Neither is true. The physical world is only a vehicle for
deeper Divine truths. Anything in the physical world can
carry Love and Mercy. Attaining wealth doesn't mean you
have one whit of spiritual advancement, and lacking wealth
doesn't mean you are poor in spirit.

The trick is: can you find love, truly feel real Divine
love in your heart, for richer or poorer? Of course, being
able to do this in truly extreme circumstances is the sign
of a saint- and if that's you, I'll be your best friend. ;)

But, hey, I just want to make ends meet.

Here's the Sufi spiritual teaching: everything in this
world is a mirror of the Divine. Money is NOT a
measurement, it's a part of that mirror.

Your business can make ends meet. But, if you're struggling
with money, no matter how much or how little you have, then
stop for a minute trying to get more of it. I know it's
scary, but to discover the truth, you need to look in the
mirror that is your money situation.

What is being reflected back to you? Keep reading.

Keys to Looking in the Money Mirror

• Get honest.

Instead of trying to change your money situation, take a
breath and really look at it. What's really going on? How
much money do you have? How much is coming in? How much is
going out?

Even if it's scary -- and it's legitimate to feel scared
whether you have big credit card debt, or if you have money
in the bank -- really take some time to notice how do you
feel about your money situation?

Resentful? Angry? Sad? Despairing? If you were talking
about a good friend of yours, instead of money, how would
you be talking to that friend from your current attitude
towards money?

• Ask about it.

When we don't like a situation, we make assumptions about
it. "This situation sucks." "Something isn't right." But...
what if your assumptions were wrong? What if, no matter how
painful the situation, there still might be love present?

In your heart, begin to ask to see a deeper a truth. Take
time with this. You probably won't get the deepest, most
truthful answer in the first minute, or even in the first
five.

Do NOT ask about how to get more money, or why you don't
have enough money. Those questions contain the assumption
that something is not right about the current situation,
and will block you from seeing a deeper truth.

You might need a buddy to sit with you. I've found that
when I've worked with clients in the Heart of Money
Transformational Journey exercises, the issues that come up
have so much emotion in them, that it's helpful to have a
friend sitting with you, not saying anything, just making
space for what is.

• Be willing to be surprised.

If the answer you get is one you already know, or if you
still have even a twinge of resentment or upset still, then
it's probably not an answer from your heart. Instead, your
mind is making up stories trying to protect you from what
it thinks might be the painful truth.

Be courageous, and be willing to be surprised. Keep asking
in your heart, with a sincerity and desire to know the
truth: "What is this situation showing me about the Divine
and money?"

An answer that has truth in it, will bring relief and love
to your heart, even if the situation hasn't changed at
all... yet.

• Work on your business.

It's now possible to be more effective in your business,
once you are no longer resisting/fighting your money
situation. And that in turn will help your business develop
and be more profitable.

Having money or not having money is no measure in any sense
of spiritual attainment. However, finding love and
compassion in your current money situation will release
blocked inspiration, which you can then put to good use
here on earth, nourishing your business and your clients.

----------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around the
globe succeed in business without lousing their hearts. Get
three free chapters of the book online:
http://www.heartofbusiness.com

One Secret To Dramatically Increase Referrals (and Get More Clients)

One Secret To Dramatically Increase Referrals (and Get More Clients)
To dramatically increase referrals, it's important to
educate the people you consider personal advocates (those
who know you, like you, trust you, love you, and want the
best for you), and let them know what you're up to and who
your best clients are.

If you're just starting out, it's a letter of introduction;
if you've been in practice several months or years, write
an "update letter" on how your practice has grown or new
services that you provide.

The fact is, most people who are your personal advocates
will be happy to help (people LOVE to give referrals and to
help a friend in business, especially when the person is a
trusted friend). It makes them feel good, yet most of us
somehow feel that we're being a burden on our network when
we do this. The good news is, it all depends on how
tastefully it's done.

In starting both of my private practices, I sent "warm"
letters of introduction letting my friends and family know
what I was doing and asking them to think of me when they
saw or overheard a particular situation relating to my
coaching.

Both times, I received clients right away, and both times,
friends also referred people as long after the fact as 6
months to a year after receiving the letter. One referral
came 3 years later and it came as a direct result of
sending my warm letter of introduction. It feels really
gratifying to get those phone calls from people you don't
know saying they'd like to work with you.

I sent it to everyone I knew, about 10 to 20 a week. I
hand-wrote a couple of words at the top to make it more
personal. ("Hi Mary! It's been so long since we've seen
each other. Would love to catch up over a cup of tea. I'll
call you this week. Best, Fabienne.")

That following week, I would call the person, set up a
meeting for breakfast, lunch or tea, get caught up on their
life and talk to them about my new business, asking them if
anyone they knew fit my ideal client profile.

The result? Word spread and I received a number of my first
round of clients and referrals this way. The idea with this
letter is to keep it consistently going out to people in
your network. The first time around, in my nutrition
business, I sent 250 introduction letters out at the same
time. You can also send the letters to five or ten people
per week, it's up to you. In doing this, you actually set
yourself up for getting that first client, that new client
or that referral you didn't know was waiting for you.

A Client example:

A client of mine dragged her feet with this idea at first,
thinking that it was too sales-y for her personal style and
that she wasn't going to get any leads or new clients that
way. After some coaxing and coaching, she started the
process of sending out letters of introduction.

She was absolutely shocked at the results: new clients
started coming in and her friends, former colleagues,
school friends, and family were the ones referring them.
She was thrilled and years later continues to update her
personal advocates on what she's up to, using her update
letter.

Your Assignment: Create and send a "warm" letter of
introduction as an announcement or update of your practice
to contacts that you already know. This includes everyone
(your family, friends and colleagues, past clients and
acquaintances), EVERYONE. If you have been in practice
several months or years, write an "update letter" of how
your practice has grown or new services that you provide.
Keep it friendly, as well as educational, but definitely
NOT sales-y. Describe your Ideal Client and ask them if
they know someone who might fit that profile.

You too will be shocked at how quickly you get new clients
and referrals using this simple system. It takes a bit of
work upfront, but you'll be singing all the way to the
bank! This will be one of your most effective client
attraction tools, and best of all, it's relatively no-cost
to you!

----------------------------------------------------
If you'd like to see the EXACT letter I used (and got a ton
of clients with), I recommend getting a copy of the Client
Attraction Home Study System™. The letter is on page 91
(feel free to model it). The Home Study System will show
you the most important things to do to set up simple, solid
marketing systems, so that you consistently fill your
pipeline and get new clients. Get it at:
http://www.TheClientAttractionSystem.com

Conduct Your Organization in Ideal Ways to Make Beautiful Music

Conduct Your Organization in Ideal Ways to Make Beautiful Music
One person can only accomplish so much. No single voice,
no matter how well amplified or reproduced, will sound as
good as a chorus of singers backed up by appropriate
musicians. The same lesson is true for organizations that
want to create ideal results for all involved. They need
to act as one, but gain the benefit of combining the
efforts of many in nearly flawless ways.

Clearly, few will think that perfect performances are
possible, but near perfection occurs all the time. In this
article, let's look at the lessons of how to conduct
yourself to gain near perfection for organizations. This
is a critical element of creating 2,000 percent solutions.

The steps for creating a 2,000 percent solution
(accomplishing 20 times more with the same time, effort,
and resources) are listed here:

1. Understand the importance of measuring performance.

2. Decide what to measure.

3. Identify the future best practice and measure it.

4. Implement beyond the future best practice.

5. Identify the ideal best practice.

6. Pursue the ideal best practice.

7. Select the right people and provide the right motivation.

8. Repeat the first seven steps.

This article looks at practicing to become more effective
in step five.

Combine Perspectives from Similar Organizational Ideal Best
Practices in New Ways of Operating

If one ideal practice is powerful, imagine the impact of
combining insights from more than one such ideal practice.
Here's an example: Orchestras perform complex pieces with
amazing coordination and few errors. Military units march
with impressive precision in keeping the same time and foot
forward. The principle behind both kinds of successful
coordination is that these groups have practiced a
particular sequence until they can do it very easily and
receive a signal (from a conductor or a drill instructor)
that provides time and motion coordination. During
practices, the signal giver tells people when they make
mistakes and repeats those sequences until they are done
correctly.

Now let's apply that principle. Let's say that you want to
launch a new product with a complex series of marketing and
sales efforts. How might you create such a result? You need
to start by playing the role that the musical composer does
in writing down everything that needs to be done in the
right order. That overall plan is like the score a
conductor will use to coordinate everyone. The plan should
include the speed, timing, and location of what needs to be
done. Then the parts need to be copied out so that people
know their roles and have instructions to follow. Finally,
you need to practice the execution of that plan until it
comes easily and perfectly.

By comparison, most organizations don't prepare such plans,
have no practices, provide no feedback to those who make
mistakes so they can improve, and don't have anyone playing
the role of sending a central signal. Is it any wonder
these organizations don't coordinate their new product
launches very well?

Combine Perspectives from Dissimilar Organizational Ideal
Best Practice Principles in New Ways

The potential for combining ideal practices is improved if
you consider places where two or more ideal group practices
are based on different principles that could be combined to
create a breakthrough for your organization.

Here's an example to help you understand this process: Jazz
combos improvise playing music. No one knows exactly who
will play next or what they will play within a piece. The
process works because the combo practices a lot and learns
to closely observe what one another is doing so they
smoothly adjust to each other. Postal services rarely fail
to deliver mail that is entrusted to them. That's true both
because postal workers understand the importance of the
mail (they are customers, too) and roles are clearly
defined in ways that reduce the risk of mail being lost.

Let's combine and apply these two principles. Assume that
you want your organization to develop more flexibility by
ensuring that each person learns how to do at least one
other person's job who works in the same unit. In that way,
if someone is out for a day, work proceeds smoothly. Using
the jazz combo example, you might give workers the
opportunity to choose what other job they learn. Only if
some jobs were not going to be learned would you need to
make assignments. To ensure that the learning takes place,
you could set practice times when each person spends half
the session helping someone else learn and the other half
learning. To ensure that coordination did not break down,
you could ask those who have the jobs to write out steps
for the tasks so that the substitute would not forget an
important step. To make that forgetfulness even less
likely, you should schedule some time where each substitute
spends a day on the receiving end of the work in order to
appreciate (as postal employees do) what it's like to rely
on what's done.

Such cross-training usually goes very slowly in most
organizations. What's missing? Usually, the cross-training
doesn't even begin until after a supervisor reviews an
employee and decides to recommend cross-training. As a
result, few have completed cross-training at any given
time. Regular opportunities to learn aren't scheduled in
many organizations, so the training proceeds slowly.
Because the employee may have no interest in learning the
other job, the employee may avoid the learning opportunity
altogether. It's even rarer to see the results of such a
job as a customer either internally or externally.

Naturally, if you can combine three principles, that's even
better. And combining four principles is better still.

How might you do that?

Start by developing a list of at least 50 examples of where
groups routinely perform near perfection. Then, look for
the principles behind each of those examples. Finally,
begin combining the principles in new ways.

Maestro, your breakthrough awaits!

Copyright 2007 Donald W. Mitchell, All Rights Reserved

----------------------------------------------------
Donald Mitchell is chairman of Mitchell and Company, a
strategy and financial consulting firm in Weston, MA. He is
coauthor of six books including The 2,000 Percent Squared
Solution, The 2,000 Percent Solution, and The 2,000 Percent
Solution Workbook. You can find free tips for accomplishing
20 times more by registering at:
=========> http://www.2000percentsolution.com .