Did you ever wonder why you have a hard time making sales
online, or maybe why your sales are so slow? If this sounds
like you then listen up, because I'm going to go over 10
reasons why people are not buying from you.
1. You don't make people feel safe when they order. Remind
people that they are ordering through a secure server. Tell
them you won't sell their e-mail address and all their
information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists
features instead of benefits. The headline does not attract
at your target audience. You don't list any testimonials or
guarantees included in your ad.
3. You don't remind people to come back and visit. People
usually don't purchase the first time they visit. The more
times they visit your site, the greater the chance they
will buy. The most effective way is to give them a free
subscription to your e-zine.
4. You don't let people know anything about your business.
They will feel more comfortable if they know whom they are
buying from. Publish a section called "About Us" on your
web site. Include your business history, profile of
employees, contact information etc.
5. You don't give people as many ordering options as
possible. Accept credit cards, checks, money orders, and
other forms of electronic payments. Take orders by phone,
e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional. You want
to have your own domain name. Your web site should be easy
to navigate through. The graphics should be related to the
theme of your web site.
7. You don't let people read your ad before they get your
freebie. When you use free stuff to lure people to your web
site include it below your ad copy or on another web page.
If you list the freebie above your ad they may never look
to see what you're selling.
8. You don't attract the target audience that would buy
your product or service. A simple way to do this is to
survey your existing customers to see what attracted them
to buy. This information will help you improve your target
marketing and advertising.
9. You don't test and improve your ad copy. There are many
people who write an ad copy and never change it. You have
to continually test and improve your ad copy to get the
highest possible response rate.
10. You don't give people any urgency to buy now. Many
people are interested in your product but they put off
buying it till later and eventually forget about it. Entice
them to buy now with a freebie or discount and include a
deadline date when the offer ends.
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Chris Rohrer has been working online for over 3 years, and
has successfully been helping teach other how they too can
run a home based business. To learn about a hot brand new
program, and how it can have you earning profits daily
visit http://www.profitwealthonline.com/fwin
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