5 Costly Mistakes To Avoid With Your Internet Marketing Web Site

5 Costly Mistakes To Avoid With Your Internet Marketing Web Site
You will come to learn you are going to make mistakes
throughtout the process of building an internet marketing
web site. There is just too much to do to not make a
mistake along the way.However, there are certain mistakes
that can prove to be costly for your business. Here are 5
mistakes to avoid with your internet marketing business.

1.Not researching the market

The internet is constantly evolving and changing making it
essential you take the time to research the market. By
researching the market you can identify what people are
looking for, who your target market is, and how you can
reach them. Part of researching the market includes getting
out and talking with people. By doing this you will be able
to generate a heavy traffic flow.

2. Waiting to announce your business

There are far too many entrepreneurs that wait to announce
their internet marketing web site until it is further
developed. The problem is your web site will never be
completely finished because you have to constantly be
upgrading it. By postponing your marketing you are just
taking away potential business you could be getting.

3. Not adding fresh content

As mentioned above, the internet is constantly changing. In
order to stay with the competition, you have to be able to
offer fresh content and new ideas. People do not want to
see something on your site they saw on somebody else's site
a month ago. You should be adding new content and graphics
at least every week.

4. Not marketing consistently

When you have an internet marketing business you can never
assume you have marketed enough. You can never receive too
much traffic, which is why it is imperative you market your
web site every day for at least a couple of hours. If you
are devoted to do so, you will constantly receive new
customers along with your return customers.

5. Poor customer service

Perhaps the worst thing you can do is forget about the
customer. The customer is what makes your business. Without
customers you just have a business that you are making no
money off of. Make sure you go above and beyond to satisfy
every visitor you have come to your site and every customer
that makes a purchase.

Starting an internet marketing web site is far from an easy
task. There are several responsibilities you must take on
and it can become quite frustrating. You have to understand
you are going to make mistakes along the way. But avoiding
these five mistakes can help you get off on the right foot.

----------------------------------------------------
Joan Campbell is the webmaster of Acheivers Now a work at
home online business.Sign up for her free home business
newsletter to receive 6 free affiliate marketing and home
business related e-books.
http://www.acheiversnow.com
http://acheiversnow.blogspot.com

"Houston, we have contact." Attracting Clients at Expos!

"Houston, we have contact." Attracting Clients at Expos!
There are some self-employed professionals who spend a lot
of time and money attending Expo's. They'll grab 5,000
business cards, get tri-color brochures printed, and
network at every booth until their feet wear out. But, they
still don't attract the exact target audience that will do
anything and pay anything to work with them. You know this
type of person, because they'll tell you that their doing
all the "right marketing" and yet producing no real results
at the Expo. (Hey, is this you I'm talking about?)

You might say to yourself, "Well, what am I doing wrong?"
Since I actually get asked this a lot, here is what I've
discovered. Expo's differ from networking events in that
most of the adults at the event will want to do business
with one another, but most of the time not. Most of the
time they are your direct competition or your strategic
alliance. But keep in mind...you will find a few clients in
all this activity.

So, The Key to Client Communication at these events is to
know something new about the industry that the average
professional does not know. Most folks who attend Expo's
make a CLIENT KILLER mistake by talking about themselves,
before asking engaging questions. Yak...yak...yak. So your
chance for a high-trust connection just went down the drain.

You've heard me say it before, that there is an outer
strategy of marketing, and an inner strategy. If you got
the brouchures, the business cards, the suit, the haircut,
the bright white teeth, but you don't have a set of
memorized engaging questions to ask...then you are going to
blow your opportunity to connect with clients at an Expo.

This by far is my most effective strategy to work on with
my clients. Why? Because when you begin a conversation at
an Expo with: Have you heard about so-in-so? How has X or Y
affected your business?.....you are asking someone for
their advice or their wisdom. And, when you ask an adult
for their professional experience, you ALWAYS have a
greater chance of making a connection that attracts clients.

Remember, the key here is to cultivate relationships first,
then shift to explaining what line of work you're in and
the results your clients get.

So, here's an Expo strategy that will leave you feeling
energized, instead of burnt out:

1. First, seek out the vendors who are your exact target
audience to visit. Do not market yourself to everyone!

2. Then, connect with the speakers to hear their experience
and how it has impacted your line of work.

3. You could ask the speaker who the organizer is, so that
you can determine if you can speak the next time around.

4. Why not seek out the media, and take advantage of an
interview?

5. Last but not least...trade your business cards and
information with other Expo attendees who are not your
ideal clients.

One final thought. Depending on the ethnic or regional
culture that is attending the Expo, don't be fooled if
adults seem to be interested in your business. For example,
there are Asian cultures who will politely listen to you,
in order to save face, and then do their best to forget
about you when you walk away. Just remember to seek out
your target audience first, then watch their body language
as you ask engaging questions. If they appear to enjoy
speaking with you, then you have a connection.

----------------------------------------------------
Kim Schott, your Global Client Communication Expert, is the
author of the Keys to Client Communication System, the
step-by-step, paint by numbers client communication program
to attract more clients in less time. To receive your
weekly how-to articles on consistantly attracting more
local and global clients in less time, visit
http://www.SchottCulturalConsulting.com

Players With Money is HOT, Live and Ready!

Alex Goad, mastermind of Project Blackmask and Google Payload, brings you:

PLAYERS WITH MONEY

Design and Implement an Optimal Business Model for Profit Growth and Success

Design and Implement an Optimal Business Model for Profit Growth and Success
A good business model provides benefits to all of its
stakeholders more effectively than existing competitors or
new entrants can. Here are six common ways to provide a
greater array and volume of stakeholder benefits:

1. Help your customers add customers for themselves faster
than their competitors.

2. Stimulate industry growth through providing more
benefits and fewer drawbacks at the current price level.

3. Reprice your offerings to encourage using more of them.

4. Reduce the resources needed to provide and use these
offerings.

5. Reinvent the resources generated by your business model
to provide even more benefits and fewer drawbacks in the
future, faster than your competitors can.

6. Fairly share excess resources with the stakeholders who
have supported and provided the business models success in
a predictable way, so that no other organization can offer
these stakeholders as much benefit now or in the future.

But you shouldn't stop there. Let's consider why.

For new products, becoming just good enough can be the
enemy of greatness. The pressure to get to market will
often cause a new product to provide fewer benefits than it
might have. If getting to market is the key issue,
providing fewer initial benefits is a good decision.

You can always put more benefits into a "new, improved"
version down the road. But, if you lose sight of what
should be in that new product as soon as possible, someone
else will make the improvements and take some of your
customers away.

Business models operate much the same way. Even a small
lead can create substantial rewards for getting to market
sooner. Yet, without clarity about "what comes next?" what
comes next will be "nothing," or worse--a detriment.

In developing optimal business models to help your business
reach its fullest potential, my investigation shows there
are another four elements to add to the basics required for
a good business model:

1. Your business model opens new windows of opportunity for
you, while closing those and other important windows of
opportunity for current and potential competitors.

2. You find ways to provide more helpful benefits for more
types of stakeholders with each round of business model
improvement.

3. You serve stakeholders who would normally not be able to
meet your minimum standards to become lenders,
shareholders, employees, suppliers, partners, or customers.

4. Your business model improvements expand your ability to
make more types of business model innovations more rapidly
in the future.

Good examples of optimal business models can be found by
studying companies like Business Objects, Ecolab, Iron
Mountain, and Paychex.

Copyright 2008 Donald W. Mitchell, All Rights Reserved

----------------------------------------------------
Donald Mitchell is chairman of Mitchell and Company, a
strategy and financial consulting firm in Weston, MA. He is
coauthor of seven books including Adventures of an
Optimist, The Irresistible Growth Enterprise, and The
Ultimate Competitive Advantage. You can find free tips for
accomplishing 20 times more by registering at:
====> http://www.2000percentsolution.com .

Water shortage in the UK

Water shortage in the UK
Water shortages in the UK and what it means to our new way
of window cleaning.

The Government here in the UK has forced the window cleaner
over to a completely new way of window cleaning. Health
and safety states they cannot clean windows unless their
feet are planted firmly on the ground. The window cleaner
and resourceful suppliers have found ways round the
restrictions by using water fed poles for window cleaning.
Firstly the tap water is purified, stripped of all the
dissolved solids. To do this we need to clean the water,
it is passed through a Reverse Osmosis system which
separates the good water from the contaminated water. The
problem with this is to get 400L of pure water we are
actually needing 1200L of tap water, times that by the
amount of window cleaners in the UK and we are using
72,000,000 extra Litres of water per day. With water being
the prime essential of life as we know it you can see that
the over usage of water can create a major problem.
Aquatec water fed pole systems takes this problem seriously
and have developed numerous ways of reducing the water
usage among it's customers. Vasts amount of this water
probably about half the amount used to clean the windows is
wasted due to excessive overuse of the water, which include
the following four major points...

1/ The way the water comes out the brush.

Until Aquatec got involved with the water fed pole industry
all brushes used pencil jets which waste vast amounts of
water. These jets don't restrict water in any way and
cause water to flow from the brush in two places only,
meaning more time is spent with the brush on the glass
ensuring the water is reaching every part of the glass, for
effective cleaning. And also as the water is not coming
out under pressure a lot of the water is wasted without
even being used. The water was also being used to excess
to justify large water treatment systems being sold to
customer who purchased these systems.

2/ Brushes.

The type of brushes being used before Aquatec got involved
were more suited to the car washing industry. These
brushes were very dense and didn't allow the dirt to freely
pass through the brush, meaning more time and water on the
glass.

3/ The means for stopping and starting water.

When a window cleaners working he is relying on a valve
type device, or a water stop type device for stopping and
sorting the water flow. And because the two stated devices
rely on the operator stopping what he is doing, to turn a
valve by hand, or disconnect a pipe by hand, to stop the
water flow then he is just going to continue what he is
doing, without turning the flow off. What Aquatec done was
fitted the valve on the brush itself and supplying a means
of operating the valve from the ground with a simple tap of
the brush on one side or the other to start or stop the
water ensures the operator will prefer to stop the water
flow when needed. At the time of writing this no other
supplier has attempted to supply their customers with the
Autobrush valve system.

4/ The pole.

The new clamp-less Pole, again a first from Aquatec. Apart
from a massive time saving over conventional water fed
poles, this pole actually conserves water as well. Instead
of pumping water for 8 hours per day the operator will be
working only half the time, pumping water for only 4 hours
per day.

All the above water saving devices may not seem like much
but added together amount to a considerable water saving
over the course of the day.

----------------------------------------------------
Peter Fogwill based in Scotland, and owner of Aquatec water
fed pole systems.
For more water saving advise please contact me on
Email peter@window-tools.com
http://www.window-tools.com

Coaching and phobias

Coaching and phobias
When I train managers as coaches I always warn them to
respect the power of coaching questions and to recognize
the possibility that what starts as an innocuous, business
related conversation, may lead to the unveiling of a deeper
issue. Coaching managers would be advised to develop at
least a little insight into the signs of abnormal
psychology. Consider for example, phobias.

We need to consider phobias and the anxiety response they
can produce in their sufferers. 'Phobia' appears to be one
of those psychological terms that have become rooted in
everyday language. People at work complain of Mondayphobia
and listless teenagers claim to be in the clutches of
Gettingupphobia and so on. In truth, however one is only
phobic if one experiences some of the physical symptoms of
anxiety in situations in which most other people are able
to cope.

We might usefully classify phobias as one of three types:

Simple phobias - fear of a certain object or situation
Social phobias - insecurity in public places Agoraphobia -
fear of being in unfamiliar places

There are two main explanations as to why people develop
phobias:

Learning Theory - which suggests that phobias develop from
an intense experience with certain stimuli, e.g. Watson and
Rayner's experiment with young Albert featuring rats and
loud noises.

Psychoanalytic Theory - which suggests that a phobia is a
conscious manifestation of an unconscious fear, e.g.
Freud's analysis of 'little Hans' in the early 1900s.

Each theory proposes a markedly different treatment:

Learning Theory - suggests systematic desensitization. In
other words the sufferer is exposed to the source of their
anxiety a little at a time.

Psychoanalytic Theory - suggests that treatment involves
revealing the subconscious concern; usually with hypnosis.

One thing is for certain, asking the sufferer why they are
afraid of something so silly or suggesting that they pull
themselves together will probably not help. For people with
phobias the fear is very real.

What then of the coaching manager who uncovers these signs
when coaching around workload management or time keeping?
Best advice would seem to be to keep to good coaching
principles. Ask questions designed to raise awareness,
generate responsibility and build trust then listen
carefully and attentively to the responses. This is highly
unlikely to make things worse and may actually do quite a
lot of good.

After that, it's a question of referring the coachee to the
relevant professional. For this reason I recommend that all
coaching managers familiarize themselves with their
organization's welfare procedure.

----------------------------------------------------
Matt Somers is a coaching practitioner of many years'
experience. He works with a host of clients in North East
England where his firm is based and throughout the UK and
Europe. Matt understands that people are working with their
true potential locked away. He shows how coaching provides
a simple yet elegant key to this lock. For a bumper load of
coaching tips and tricks - including FREE resources - visit
http://www.mattsomers.com