The Secrets To Increase Your Emails Being Read

Don't let your email end up in the spam filter box. This
study shows what consumers are doing with your inbound
email messages.

Email volume was up slightly from last year's levels,
although the ratio of spam (56 percent) remained constant.
This may be due to an increased use in bulk folders that
are now used by 52.9 percent of respondents versus 48.8
percent in 2002. Consumers are also smarter about spam. A
greater number are deleting spam without reading it, and
only 4 percent are reading it to determine whether it might
be of interest.

These steps can help you also with your emails and emails
ad marketing for your business:

1. Make your ad words as attractive as possible. Use words
like ultimate, powerful, sizzling, hot, etc. Your word
should relate and highlightyour total offer.

2. Offer a discount offer on your ad. People are always
looking for good deals. You could offer a percentage
discount, dollar discount, buy one get one free discount,
etc. Give something away.

3. Use a testimonial on your ad. This'll give people proof
they aren't wasting their time clicking on your ad. The
testimonial should include enough information so they
understand the offer.

4. You could have a famous and respectable person on your
ad representing your product, web site or service. People
will click because they'll trust them over you.

5. Use reverse psychology on your ads. You could tell
people not to click on your ad. For example "Don't Click
Here If You Are Comfortable With Your Looks"

6. Use a strong guarantee on your ad. Youcould include the
guarantee as a headline for your offer. It could read
double or triple your money back guarantee, lifetime your
money back guarantee, etc.

7. You could advertise a trial or sample offer. This will
tell people there is no risk or obligation if they click on
your ad and try out your product or service.

8. Tell people to click on your ad. Newbies to the internet
may net even know they can click on ads. Just having the
phrase "click here" on your ads will increase your
clickthroughs.

9. You could advertise a free offer on your ad. People love
free stuff. The freebie should relate to your target
audience. If the freebie is attractive to them they will
click.

10. Tell people the major benefit of your product, web site
or service on your ad. It could be benefits like make
money, lose weight, increase energy, save money, save time,
etc.

For marketers this means that the messages we used to send
will become less and less deliverable. If your marketing
does not adapt to this new environment you will find
yourself listening to the silence of failure. To see how
your messages stack up against popular spam filters use
this free tool at Gravitymail.com. This will only give you
a part of the picture, but it is a start in cleaning up
your messages.

Now go out there are start your business booming.

----------------------------------------------------
If you want a Free cd about what the Heavy hitters of MLM
WILL not tell you or to Join "Robin's Renegagdes" you need
to contact Dr Robin Rushlo at blindguy55@msn.com or start
today at http://www.cashwithbooks .
Remember you can also learn more of the 35 years in Network
Marketing from Dr Robin Rushlo at
http://www.readingblind55.info/blog
Have a great day and get your other freebies at
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Thanks

10 Key Points on Training the Aging Workforce

Will baby boomers retire at 60? Will there be a massive
employee shortage in a few years? What can companies and
government agencies do? This is a very important topic,
given demographic trends worldwide. Let me provide an
overview with these 10 points.

1) The Conference Board published a good report in 2005
titled America's Aging Workforce Posing New Opportunities
and Challenges. Quotes:

"Some 64 million baby boomers (over 40 percent of the U.S.
labor force) are poised to retire in large numbers by the
end of this decade. In industries already facing labor and
skills shortages, forward-thinking companies are
recruiting, retaining, and developing flexible work-time
arrangements and/or phased retirement plans for these
workers (55 years of age or older), many of whom have
skills that are difficult to replace. Such actions are
putting these companies ahead of competitors who view the
aging workforce largely as a burden putting strains on
pension plans and healthcare costs."

"More older workers want to remain in their jobs for both
personal fulfillment and financial reasons. In a related
forthcoming study from The Conference Board, more than half
(55 percent) of older employees surveyed said they were not
planning to retire because they find their jobs
interesting. Significantly, 74 percent also cited not
having sufficient financial resources as a reason they were
continuing to work, and 60 percent cited the need for
medical benefits."

Not only in the US: the largest single group within the UK
workforce in 2006 was comprised of people between 45 and 59.

2) Some consulting companies like Accenture seem to be
betting that the solution will be to improve technology for
knowledge transfer and train younger employees as soon as
possible.

3) And the market for Talent Management and Succession
Planning solutions such as Taleo (whose VP of Research led
us to some of these reports) has been growing steadily, and
has more room to grow.

4) Preparing for an Aging Workforce: A Focus on New York
Businesses, is a survey of 400 HR managers sponsored by
AARP. One interesting tidbit I found in the report: when
asked about "Strategies to help employees work past
traditional retirement age", the top answer was "Training
to Upgrade Skills (out of 8 such as "easing into the
retirement" or "working part-time").

5) In the Talent-Shortage Myth article, Workforce
Management editor John Hollon he tries to debunk the myth
of a massive, simultaneous worker shortage, highlighting
that many baby boomers will want to remain in the workforce
for many more years.

6) Many people are asking "Does your organization have-or
need-a baby boomer exit strategy?"

7) Companies need a comprehensive strategy, more than a
baby boomer "exit" strategy: hiring and training younger
employees, ensure knowledge transfer, manage talent and
sucession planning, AND training baby boomers who want to
stay. I tend to agree with John Hollon that there won't be
a massive shortage. Many baby boomers will want to, and
need to, keep working. But it will be important for sectors
like government, communications, energy, utilities, to
manage their worforce of people over 50 and ensure flexible
and appropriate workplace arrangements, and start planning
now for those arrangements.

8) An important component of that strategy, that seems to
be overlooked so far, is how to Train those Employees to
ensure maximum Productivity and Health. We have been
discussing the growing research behind brain fitness and
cognitive training and the increasing number of tools.
Won't companies incorporate them in their Corporate
Training initiatives? won't an employee with top attention
span, processing speed, memory and executive functions be
in a better position to keep adding value, to be more
healthy and productive?

9) Which is why we have started to help educate companies
and professionals with articles such as Ten Important
Truths About Aging: How we age is at least partially under
our control, By Elkhonon Goldberg and Alvaro Fernandez,
published in The Complete Lawyer.

10) At a glance, those Ten Truths are:

- Neuropsychology Indicates That We Can Control Our Aging

- Aging Means Lifelong Development, Not Automatic Decline

- Some Skills Improve With Age

- Some Skills Need To Be Continuously Nurtured And Trained

- Not All Instances Of Forgetting Are Of Equal Concern

- We Are In Control, To A Large Extent

- There Are Four "Pillars Of Brain Health"

- Cross-Training Our Brains Builds Up Cognitive Reserve

- Computer-Based Brain Exercise Programs Can Help

- Embrace "Good" Stress; Eliminate "Bad" Stress

- Retirement Is Overrated

So, let me ask, does your organization have-or need-a
comprehensive baby boomer strategy? Does that strategy
include a Brain Fitness Training component? Is your HR
department taking proactive steps in this area?

----------------------------------------------------
Alvaro Fernandez is the CEO and Co-Founder of SharpBrains,
which provides the latest science-based information for
Brain Fitness and Brain Exercise, and has been recognized
by Scientific American Mind, MarketWatch, CBS, Forbes, and
more. Alvaro holds MA in Education and MBA from Stanford
University, and teaches The Science of Brain Health at
UC-Berkeley Lifelong Learning Institute. Learn more at
http://www.sharpbrains.com/

Grief- Your surprising tool for momentum

Business momentum is when a series of "events" build upon
each other, and multiply their efforts. It's when your
business starts to have some steam of its own, and you get
carried along for the ride. For instance, we had some
February sunshine here in Portland, and I went bicycling.
Each time I pedalled was an "event."

But, that pedaling only creates momentum that carries me
forward when I'm not peddling IF...

IF I don't stop after every time I pedal. IF I choose a
destination and move towards it. Every time I stop, or make
a sharp turn, I lose the momentum I've been building.

To build momentum in your business you need: 1) a direction
and destination, 2) a vehicle, and 3) a continuous series
of "events" - similar to pedaling.

Okay, got it. What's grief got to do with it?

To work towards momentum requires you to make what is often
a very difficult choice-- to say "Yes" to one thing, and to
say "No" to something else, usually several somethings.

No matter how great the "Yes" is, the "No" still registers
in your heart as a loss. As much as you might want to only
focus on how good the "Yes" feels, the grief of the "No" is
there, whether you acknowledge it or not. Collect enough
unacknowledged "No"s, and your decisions become harder and
harder, as you are trying to move forward through more and
more grief-sludge.

Because the feeling of loss can be uncomfortable, it's easy
for it to go underground, and may be part of why you are
finding it difficult to do the things you know you need to
do to create business momentum. Look for grief in these two
areas:

First grief: Time lost

Like me, you've no doubt imagined that you would be living
a life that looks a little different than the one you have.
You thought your business would be further along, your love
life settled, your bank account bigger, your novel
published. Whatever it is, you cherish hopes and dreams,
and they haven't all come through yet.

The illusion that you should already already be there, gets
in the way of actually accomplishing those dreams. It will
be far easier to move forward if you grieve how it feels to
have spent so much time and still not have your dreams,
than to continue carrying the burden of your illusion. Once
grieved, the path to your dreams will be a lot easier to
walk.

Second grief: Choices lost

If you live to be 80 years old, you'll have lived 960
months. At age forty, you've got 480 left. It's a sobering
truth that you can't do everything you want. You probably
can't even do half of all your dreams. But, you can
accomplish some of them IF you choose.

The ocean or the mountain?

In my bicycling adventure, I can't ride out to both Astoria
on the Oregon coast and inland to Mount Hood on the same
day. Because those rides are each a day or more, I need to
choose. If on Saturday I'm attached to both Astoria and
Mount Hood, tough luck. I need to choose one, grieve the
other, or be left with not deciding at all, and not getting
to either of them.

It's the same in your business. You may have two different
directions you can go in: trying to sell your product to
big companies, or to small business owners. Take it from
me: you can't do both at the same time. Once you build one
up successfully, you can switch to the other. But the
marketing message and methods are going to be different for
each. You need to choose one, and grieve the other. If you
try to do both, you won't get anywhere.

Grief equals Freedom.

Grieving in a healthy way is actually incredibly freeing.
And that freedom is what you need in order to start working
towards momentum.

How does grief work in these situations? How do you keep
from getting caught in the undertow?

Keys to Momentum-Building Grief

• The first step is identifying the decision you've been
avoiding.

Is it target market? Is it business structure? Is it your
website? It can seem challenging to make a decision when
you aren't sure what's right. I recommend making the best
decision your heart can show you, and then noticing what
happens. When you make a clear choice to let something go,
even if it's sad, it feels clean. But avoiding that choice
can leave you feeling 'tangled' and dead.

• Anger is a natural part of grief. Retribution isn't.

It's definitely normal to feel angry when things aren't the
way we thought they would be. The best thing to do is use
the anger to help you find the real sense of loss, and let
the sadness and grief come out.

You know you are avoiding the sadness and grief if you
start running continual stories of blame and/or fantasies
of retribution. While addictive, these stories aren't
satisyfing, and they don't change the situation. Every time
you feel anger, question yourself: "Is there a loss of some
sort that I don't want to face?"

• Grief is messy. It's okay to be messy.

If you really are grieving something, you'll go through
cycles of blame, anger, denial, bargaining, and sadness.
And, you may feel great one day, down the next, great the
day after. It probably won't be nearly as big as if someone
you love has died, but don't underestimate the impact of
grieving your dreams.

If you really let yourself go through this process, you'll
get to find some clarity, and you may be surprised to find
your business moving into momentum, and living your dream!

Once you've let go of the "No"s and followed the "Yes" all
the way through to your dream, you get a second chance. You
can either go back and pick up one of your earlier dreams
that you let go. Or, more likely, move forward into your
next dream which you couldn't have even imagined before.

----------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around the
globe succeed in business without lousing their hearts. Get
three free chapters of the book online:
http://www.heartofbusiness.com