Is all Publicity Good Publicity?

Is all Publicity Good Publicity?
The answer is…yes and no. Often it's how well the message
is managed when the story hits the headlines.

In May 2005 came the shocking news via worldwide media of
Australian pop singer Kylie Minogue's diagnosis with breast
cancer. Unfortunately being the public figure that she is,
there was no way this news was going to go unnoticed.

'Team Kylie' reacted quickly. They were very up-front with
the media, answered their questions and explained exactly
what the situation was. Kylie's Showgirl tour about to hit
the road in Australia was postponed. Although disappointing
to her many fans booked into her concerts, by being honest
and open about the situation these same fans - and media -
remained on side during this crisis situation.

There was a huge wave of support for Kylie as she underwent
intensive treatment and emerged 18 months later with a
clear bill of health. Throughout this time the media were
kept informed and remained supportive until the time came
to promote her rescheduled Showgirl tour.

The Power of the Press

Although Kylie's diagnosis was absolutely devastating - the
upside - if there is one, is that this story created much
more public awareness of the importance of early diagnosis
of breast cancer. Every major Australian newspaper, TV
current affairs show, magazine and radio talkback station
did some story on breast cancer. Kylie's diagnosis has had
a major influence on a whole generation of women.

According to The Sydney Morning Herald, a September 2005
article in the Medical Journal of Australia argued that
publicity about Minogue's illness prompted a doubling in
bookings for mammograms by women being screened for the
first time. Eight weeks after the story broke, bookings
were still 40 per cent higher. "The dramatic increase in
initial and rescreen mammography among eligible womein is
unprecedented in the Australian breast screening program,"
the authors, Simon Chapman, Kim McLeod, Melanie Wakefield
and Simon Holding, found. Commenting on research linking
historical rates of screening with a 26 per cent fall in
mortality, the authors predicted the significant 'Kylie
effect' on screening may further reduce breast cancer
deaths".

Kylie has proudly re-emerged as a leading pop icon with a
reputation as an astute businesswoman and manager of
"brand" Kylie. The successful launch of the Showgirl tour
in Australia, in November 2006, along with the media
management of a very difficult personal time has cemented
her place in the pages of entertainment history.

Publicity Crisis

Although no one on Kylie's management team or those on the
event management team of Kylie's original concert tour in
2005 could have predicted such an astonishing outcome -
there was no doubt some sort of crisis management plan was
in place.

Even though your event or publicity campaign may not be of
this scale it is still a good idea to have a plan in place
in case of unforeseen situations. There's two ways of
approaching it.

* An issues management plan is identifying what could
possibly go wrong and have a plan in place to ensure the
issue doesn't become a crisis and/or

* Have a crisis management plan where if it does blow out
and become a major catastrophe you know how to handle it

Here is a brief checklist to an issues and crisis
management plan:

1. Identify anything possible that may go wrong and
prepare a plan to handle the crisis
2. Organise a crisis team and allocate responsibilities
3. Have a spokesperson in place that will handle all media
inquiries. If the media calls someone else - those calls
can be directed to the most appropriate person. Make sure
the spokesperson is media trained
4. Do respond to the media quickly with respect to their
deadlines and have all your facts and statistics in place
5. Be prepared for any possible questions and negative
responses
6. Remain calm and tell it as it is - the truth
7. In the case of an individual do respect their privacy
but don't ever say "no comment" - have some response
prepared or say, "we don't have the answer to that yet."
8. Do show concern and respect other people's position in
the crisis - those of your clients, customers and employees
9. Do be aware of any legal implications before admitting
any fault
10. Keep media and other stakeholders informed at every
step of the way
11. Make an announcement and initiate a positive public
relations campaign after the crisis has been averted
12. Review your crisis management plan and update if
necessary

----------------------------------------------------
Sue Currie, the director of Shine Communications
Consultancy and author of Apprentice to Business Ace - your
inside-out guide to personal branding, is a business
educator and speaker on personal branding through image and
media. Sign up for free monthly tips on personal and
professional PR at
http://www.shinecomms.com.au/contactmanager/default.cfm
and learn more about how you can achieve recognition,
enhance your image and shine.

Are you working your business or is your business working you ?

Are you working your business or is your business working you ?
Most of us get into our own business only to realize we
have just created a job for ourselves with a boss
(ourselves) who is worse than the last boss we had! In this
position we wear every hat from prospector to recruiter to
bookkeeper to manager to sales person to marketing director
to... Well, you get the picture!Why do we put ourselves
through this torture? Why do we wonder why things don't
work for us? Why do we work with a dead downline (or are
they)? What is the strategy we are missing? Why are we
doing what our sponsor (or upline) tells us but things are
still not working for us?

The answers can be found at a new way of training audios
and articles. There are many pieces to the marketing puzzle
and often can seem overwhelming to truly understand what it
takes to succeed. Too often we fall into a trap of busy
work or building our business the same way we would work a
job when working for someone else. Unfortunately, an
approach like you would use as an employee does not work
when building your own business. I do agree that you must
first treat "being accountable to take action" the same way
you would if you were working for someone else. Find a
mentor to be accountable too that will help you be the CEO
of your business. However, you have to think like the CEO
because you are the CEO.I have found a remarkable book that
helped me a number of years ago in understanding how to
truly think like a CEO. This helped me to begin
restructuring my business. I began to understand what was
essential to create duplication.I realized that I must stop
working "IN" my business and start working "ON" my
business. The answer to all of the above questions and to
fully understand the meaning of working "on" my business
was found in the book, "The E-Myth" (or the E-Myth
Revisited) by Michael Gerber. Michael teaches about why
most people fail in business and he leads you to the answer
of "What to do about it!" Here is the main point Michael
gives the reader and what all of us should be doing in our
business:

Rule #1: Stop working "IN" your business and start working
"ON" your business! Michael taught me through his book that
you should create a system as if you were to duplicate it
5,000 times. Isn't network marketing about duplication? Yes
it is and when you think about what actions you are taking,
are you taking actions which can be duplicated?

Create a Business of Duplication This was a major challenge
for me over the past few years of creating success in my
business. Often, I would grow beyond what was duplicatable.
That was ok because I wanted to remain in a position of
uniqueness in the market.But when we look at positioning to
create massive duplication, we must focus beyond ourselves
and what we can do and focus on the basic fundamental
things that will help us grow exponentially. Duplication
requires three key elements:

1) System
2) Strategy
3) Leadership.

These three key elements are integral to helping to work
"ON" your business rather than just "IN" it. You should
make certain that you understand these key elements and how
to create duplication in your organization. Realize, your
personal actions will be the first part of creating the
leadership others will want to follow. You MUST be a leader
who leads by example and one who leads with action. Your
personal actions of working with the system and strategy
will ensure you can teach others to do the same. You MUST
be willing to do and actually do what you expect others to
do. Ask yourself, "when I am working with my downline, am I
teaching the 3 key elements of duplication?" You should be
teaching the system, strategy and leadership. It is
essential to creating the duplication at exponential
results.

Don't forget to Create Volume In building your duplicating
business, make certain that you are not just focusing on
recruitment. Remember, if no one sells anything, no one
will make money. You are in business to make a profit and
to make a profit, products and services must be sold. So
what strategy should we use in our business? Use a strategy
which creates volume flow. Have a balance between retailing
of your products/services and recruiting.

Work from your Strengths! John D Rockefeller says, "The
road to happiness lies in two simple principles: find what
it is that interests you and that you can do well, and when
you find it put your whole soul into it - every bit of
energy and ambition and natural ability you have."In the
book, "Soar with Your Strengths" by Donald Clifton & Paula
Nelson, the authors teach a philosophy of strengths. You
learn how to identify your strengths and do more actions
from a position of strengths. Plus, you learn how to
identify your weaknesses and manage them. What is your
strength? What are your weaknesses? Are you being held back
in your business because you are really not doing what you
know you do best.For me, when I began to work from my
strengths, I found I was having much more fun. Also, I
discovered real quick that no one would build my business
for me. I also discovered that it was up to me to create
the model of duplication for my team. To create the
duplication I truly wanted, I had to develop the systems
and strategies. Not just create the systems and strategies,
but also market test them to ensure they work and bring the
desired results. To do this creation of a duplication
system, I required myself to manage the weaknesses and work
from my strengths. In working toward working "ON" my
business, I knew I have to understand every process within
my business. I did not have to be perfect in every area,
just understand it so I could manage my weaknesses and work
from my strength. Following is the strategy I applied so I
could stop working "IN" my business and start working "ON"
my business. This strategy will put you ahead of your
competition, but only if you work the strategy. Remember,
consistent action is critical.

STRATEGY: Stop Working "IN" Your Business and Start Working
"ON" Your Business! OBJECTIVE: Work "ON" your business and
create a system as if you were duplicating it 5,000 times.

HOW TO DO IT:
1. Read the book or listen to the tape, "The E-Myth" (or
The E-Myth Revisited) by Michael Gerber. This book will
help you understand the philosophy of how to work "ON" your
business.
2. Read the book, "Soar with Your Strengths" by Donald
Clifton & Paula Nelson. This book will help you identify
your strengths and weaknesses.
3. Work "ON" your business focusing around your strength
and outsource the rest (to your upline and downline). Keep
in mind you must know how each process works so you can
properly manage your weaknesses.
4. Create a "Plan of Action"! Be sure to listen to
"Prospecting 101; A Plan!" (available from Dr Robin Rushlo)
5. Work your "Plan of Action"! Action creates results. It
is up to you to take personal action. You have to be a
leader who leads with action if you expect to grow a team
of action oriented leaders. Lead by example. You can't
outsource personal action of relationship building. This
means you must learn and master effective techniques in
prospecting, recruiting, and leadership. Talk with your
upline and mentor.
6. Revisit your "Plan of Action" and revise where
necessary. Be sure to consult your coach (or upline). Use
the tracking worksheets. Tracking will help you to fully
understand where you are and where revisions should be made.

Place your paln into action now!

----------------------------------------------------
If you want a Free cd about what the Heavy hitters of MLM
WILL not tell you or to Join "Robin's Renegagdes" you need
to contact Dr Robin Rushlo at blindguy55@msn.com or start
today at http://www.cashwithbooks .
Remember you can also learn more of the 35 years in Network
Marketing from Dr Robin Rushlo at http://www.blindgevity.com
Have a great day and get your other freebies at
MLMSTRIPPED@msn.com
Thanks

Three Common Deadly Mistakes Made In Job Interviews

Three Common Deadly Mistakes Made In Job Interviews
As with any workout/fitness training you must make a
commitment in order to improve your skills. You must be
willing to put in time and energy and take an active part
in the process - to build up your interview muscles. The
interview is a type of performance, or presentation. You
will need to do some preparation and have a rehearsal. You
will need to put effort into your exercises to become a
stronger presenter. The goal is to be prepared and natural.

Since no two interviews are alike, it is difficult to be
prepared for what lies ahead, but you can focus on your
presentation skills, which may be even more important than
what you have to say. Three areas of performance, which
should be considered dangerous and deadly, are worth
spending some time thinking about before your next
interview.

1. Poor non-verbal communication image

It's about demonstrating confidence -

• Stand straight, and make good eye contact. (Note the
color of the interviewer's eyes.)

• Connect with a good, firm handshake. (There's nothing
like a limp response in a handshake.)

• Sit erect and lean forward in the chair, appearing
interested and attentive. (Slumping denotes a lazy
attitude.)

That first impression can be a great beginning, or a quick
ending to your interview.

2. Poor verbal communication skills

Your interviewer is giving you information, either directly
or indirectly.

• Good communication skills include listening and letting
the person know you heard what they said.

• Observe your interviewer's style and pace and match that
style, adjusting your style and pace to match.

• Use appropriate language. (Beware of using slang words or
references to age, race, religion, politics, or sexual
preferences - these topics could get the door slammed very
quickly.)

• Telling the interviewer more than they need to know could
be a fatal mistake. (Too much information - particularly
personal information - could get into some areas that are
best not discussed in an interview.)

3. Not asking questions

It is extremely important to ask questions.

• When asked, "Do you have any questions?" if you answer
"No," it is the WRONG answer!

• Asking questions gives you the opportunity to show your
interest. (The best questions come from listening to what
is said and asked during the interview. Ask for additional
information.)

• Asking questions gives you the opportunity to find out if
this is the right place for you. (Your chance to find out
what goes on in the company.)

The job market is very competitive and the competition is
fierce. Give yourself every advantage by preparing and
practicing before the interview. Be aware of your verbal
and non-verbal performance and the messages you are
sending. It could make the difference between a job offer
or not.

----------------------------------------------------
Carole Martin, America's #1 Interview Expert and Coach, can
give you interviewing tips like no one else can. Get a copy
of her FREE 9-part "Interview Success Tips" report by
visiting Carole on the web at http://www.interviewcoach.com