Most of us get into our own business only to realize we
have just created a job for ourselves with a boss
(ourselves) who is worse than the last boss we had! In this
position we wear every hat from prospector to recruiter to
bookkeeper to manager to sales person to marketing director
to... Well, you get the picture!Why do we put ourselves
through this torture? Why do we wonder why things don't
work for us? Why do we work with a dead downline (or are
they)? What is the strategy we are missing? Why are we
doing what our sponsor (or upline) tells us but things are
still not working for us?
The answers can be found at a new way of training audios
and articles. There are many pieces to the marketing puzzle
and often can seem overwhelming to truly understand what it
takes to succeed. Too often we fall into a trap of busy
work or building our business the same way we would work a
job when working for someone else. Unfortunately, an
approach like you would use as an employee does not work
when building your own business. I do agree that you must
first treat "being accountable to take action" the same way
you would if you were working for someone else. Find a
mentor to be accountable too that will help you be the CEO
of your business. However, you have to think like the CEO
because you are the CEO.I have found a remarkable book that
helped me a number of years ago in understanding how to
truly think like a CEO. This helped me to begin
restructuring my business. I began to understand what was
essential to create duplication.I realized that I must stop
working "IN" my business and start working "ON" my
business. The answer to all of the above questions and to
fully understand the meaning of working "on" my business
was found in the book, "The E-Myth" (or the E-Myth
Revisited) by Michael Gerber. Michael teaches about why
most people fail in business and he leads you to the answer
of "What to do about it!" Here is the main point Michael
gives the reader and what all of us should be doing in our
business:
Rule #1: Stop working "IN" your business and start working
"ON" your business! Michael taught me through his book that
you should create a system as if you were to duplicate it
5,000 times. Isn't network marketing about duplication? Yes
it is and when you think about what actions you are taking,
are you taking actions which can be duplicated?
Create a Business of Duplication This was a major challenge
for me over the past few years of creating success in my
business. Often, I would grow beyond what was duplicatable.
That was ok because I wanted to remain in a position of
uniqueness in the market.But when we look at positioning to
create massive duplication, we must focus beyond ourselves
and what we can do and focus on the basic fundamental
things that will help us grow exponentially. Duplication
requires three key elements:
1) System
2) Strategy
3) Leadership.
These three key elements are integral to helping to work
"ON" your business rather than just "IN" it. You should
make certain that you understand these key elements and how
to create duplication in your organization. Realize, your
personal actions will be the first part of creating the
leadership others will want to follow. You MUST be a leader
who leads by example and one who leads with action. Your
personal actions of working with the system and strategy
will ensure you can teach others to do the same. You MUST
be willing to do and actually do what you expect others to
do. Ask yourself, "when I am working with my downline, am I
teaching the 3 key elements of duplication?" You should be
teaching the system, strategy and leadership. It is
essential to creating the duplication at exponential
results.
Don't forget to Create Volume In building your duplicating
business, make certain that you are not just focusing on
recruitment. Remember, if no one sells anything, no one
will make money. You are in business to make a profit and
to make a profit, products and services must be sold. So
what strategy should we use in our business? Use a strategy
which creates volume flow. Have a balance between retailing
of your products/services and recruiting.
Work from your Strengths! John D Rockefeller says, "The
road to happiness lies in two simple principles: find what
it is that interests you and that you can do well, and when
you find it put your whole soul into it - every bit of
energy and ambition and natural ability you have."In the
book, "Soar with Your Strengths" by Donald Clifton & Paula
Nelson, the authors teach a philosophy of strengths. You
learn how to identify your strengths and do more actions
from a position of strengths. Plus, you learn how to
identify your weaknesses and manage them. What is your
strength? What are your weaknesses? Are you being held back
in your business because you are really not doing what you
know you do best.For me, when I began to work from my
strengths, I found I was having much more fun. Also, I
discovered real quick that no one would build my business
for me. I also discovered that it was up to me to create
the model of duplication for my team. To create the
duplication I truly wanted, I had to develop the systems
and strategies. Not just create the systems and strategies,
but also market test them to ensure they work and bring the
desired results. To do this creation of a duplication
system, I required myself to manage the weaknesses and work
from my strengths. In working toward working "ON" my
business, I knew I have to understand every process within
my business. I did not have to be perfect in every area,
just understand it so I could manage my weaknesses and work
from my strength. Following is the strategy I applied so I
could stop working "IN" my business and start working "ON"
my business. This strategy will put you ahead of your
competition, but only if you work the strategy. Remember,
consistent action is critical.
STRATEGY: Stop Working "IN" Your Business and Start Working
"ON" Your Business! OBJECTIVE: Work "ON" your business and
create a system as if you were duplicating it 5,000 times.
HOW TO DO IT:
1. Read the book or listen to the tape, "The E-Myth" (or
The E-Myth Revisited) by Michael Gerber. This book will
help you understand the philosophy of how to work "ON" your
business.
2. Read the book, "Soar with Your Strengths" by Donald
Clifton & Paula Nelson. This book will help you identify
your strengths and weaknesses.
3. Work "ON" your business focusing around your strength
and outsource the rest (to your upline and downline). Keep
in mind you must know how each process works so you can
properly manage your weaknesses.
4. Create a "Plan of Action"! Be sure to listen to
"Prospecting 101; A Plan!" (available from Dr Robin Rushlo)
5. Work your "Plan of Action"! Action creates results. It
is up to you to take personal action. You have to be a
leader who leads with action if you expect to grow a team
of action oriented leaders. Lead by example. You can't
outsource personal action of relationship building. This
means you must learn and master effective techniques in
prospecting, recruiting, and leadership. Talk with your
upline and mentor.
6. Revisit your "Plan of Action" and revise where
necessary. Be sure to consult your coach (or upline). Use
the tracking worksheets. Tracking will help you to fully
understand where you are and where revisions should be made.
Place your paln into action now!
----------------------------------------------------
If you want a Free cd about what the Heavy hitters of MLM
WILL not tell you or to Join "Robin's Renegagdes" you need
to contact Dr Robin Rushlo at blindguy55@msn.com or start
today at http://www.cashwithbooks .
Remember you can also learn more of the 35 years in Network
Marketing from Dr Robin Rushlo at http://www.blindgevity.com
Have a great day and get your other freebies at
MLMSTRIPPED@msn.com
Thanks
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