Outsourcing is starting to become common practice. Some
times it makes sense to outsource projects that are needed
for your online business, but most of the time when
starting a new online business it makes more sense to do or
at least be very involved with the work that’s being
done. This is something that I’ve personally
experienced and has helped me in a big way.
I’m talking about getting dirty with the work that
needs to be done, not just working with your market, but
getting your hands dirty when it comes to setting up your
websites, writing your sales letters, making phone calls,
sending emails, installing scripts, managing lists,
customer service, creating your own graphics, etc.
Many marketers will outsource much, if not all of the
above, but of course, this costs money. Sometimes it costs
a lot of money that some people just starting don’t
have. It’s also going to cost you a lot of time,
especially when you’re outsourcing something new that
you haven’t had any experience with before.
So here’s some advice to you. The next time you put
up a website, create a product, or purchase and install a
script, do everything yourself. Install the scripts, build
the graphics, write the sales letters and handle customer
service requests directly. Of course you can and probably
will need to get some help, but there are tons of resources
available on the internet to learn these things.
Later in your online business career, it might make good
sense to hire people to do the work you used to do. But
you will already know how to do the things that you are
outsourcing which will allow you to know how to oversee the
work that is being done. Once you know how to do these
things, it will give you masses of confidence to work with
your own business.
If you outsource from the start , then what will you do if
you want to change your products around, add a new service,
add some bonuses, add a backend product, write some fresh
new ads, change your sales letter around, or experiment
with a new method that you’ve discovered? You
can’t unless you hire someone to do it for you,
simply because you didn’t learn how to do it
yourself. This will cost you lots of time and money.
Never pass up the chance to learn something new.
So the next time you purchase a script, why not follow the
instructions and try to install it yourself? For many
things, once you’ve done one, you’ve done them
all. Create your own graphics, test and track your own
sales letters. Once you’ve mastered all these things
and are making money, then consider hiring someone to do it
for you to save time, but not before, or your business will
not be able to compete with competitors that have more
experience than you.
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Casey Dunham, owner of GreatOnlineBusinesses.com,
successfully owns and markets several online businesses.
Casey enjoys helping other entrepreneurs achieve the
financial and time freedom that comes with owning a
successful online business.
If you would like to start you own online business and
receive Casey’s help in the process, visit his
website at: http://www.AutomaticBuilder.com/28203