Business networking is both an art and a science. The
advent of E-Networking has opened up a new online world of
“Mega-Networking.” From the proliferation of
social networking sites like My Space - hugely popular with
the teen and twentysomething crowd – to more
structured, in-person networking groups like Business
Networking International (BNI), there have never been
better opportunities for expanding your network. Still,
many of the proven “rules of engagement” apply,
because, whatever the method, it’s all about
relationships.
With that in mind, there are three basic kinds of business
networking:
1) Traditional networking – Face-to-face meet &
greets at business functions, social events, club meetings,
etc. In addition to joining an association specific to your
industry, check out your local Chamber of Commerce or
Rotary International chapter.
2) “Structured” networking clubs –
Professional groups like Business Networking International
(BNI) require a significant time commitment but can be
tremendously helpful in finding new business.
3) Online or E-Networking – Internet-based networking
websites such as LinkedIn and Facebook take
“six-degrees-of-separation” networking and make
it digital.
Here are the things you need to know to maximize your
networking efforts:
•Perfect your elevator pitch Prepare and rehearse
your one-minute “introduction speech” in
advance. This breaks the ice and also serves as a good
conversation-starter.
Resources: Learn more about crafting a great elevator pitch
at BusinessKnowHow.com. Need inspiration? Read successful
elevator pitches and tweak your own at
YourElevatorPitch.com.
•Be a joiner Join professional trade groups.
Volunteer. Become actively involved in your industry
associations. Make a name for yourself; don’t hide
behind the scenes.
Resources: You can join local chapters of Fast Company
magazine’s Company of Friends group to stay
connected, or more freelance-oriented groups like Guru.com,
where you can find work and search for freelancers to work
for you.
•Give before you get Remember that networking is a
two-way street. Be ready to reciprocate. Kevin
Spacey’s Hollywood agent character said it best in
the film “Swimming with Sharks:” You’ve
got to give action to get action!”
Resources: Don’t dismiss the power of social
networking websites like Friendster and Knowmentum. These
can be a source of great connections.
•Take advantage of online networking opportunities
The newest trend in networking provides unique
opportunities to connect with colleagues online and expand
your network exponentially.
Resources: LinkedIn is a popular E-networking site, as is
Ryze. Some online networking sites are geared towards
specific industries. EntreMate, for example, specializes in
connecting entrepreneurs who are looking for business
partners.
•Follow up Cultivate your relationships. Send notes
after meeting a new contact. Be proactive about staying in
touch. Recognize that it takes time to build a relationship.
Resources: The Riley Guide offers additional information
and advice about networking.
Finally, keep in mind these basic networking guidelines:
•Dig your well before you’re thirsty –
the best time to develop your network is before you need it!
•Be a great listener. You’ll expand your circle
of friends when you show sincere interest.
•Offer assistance. Networking is not a one-way street.
•Just like there’s a right way to “work a
room,” you must observe proper
“netiquette” when you’re networking
online.
----------------------------------------------------
Lou Bortone is an award-winning writer, marketer and
television producer who spent over 20 years in the
television industry, including several years as Senior Vice
President of Marketing & Advertising for Fox Family
Worldwide in L.A. Today, Lou specializes in helping
entrepreneurs create breakthrough video for the Internet.
Email Lou at lou@theonlinevideoguy.com or visit
http://www.theonlinevideoguy.com
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