The Pantherella sock company is famous for its focus on
luxury, variety, value for money and quality. The have
earned the reputation of being the best sock makers in the
world Their collections have advanced in technology since
the early 1930s where it specialised in ribbed socks but
quality has always remained second-to-none and this unique
story of success is one riddled with interest.
Pantherella started life as the Midland Hosiery Mills
making ladies' hosiery. Ever since its heyday in the early
1930's Pantherella has been unique. Indeed, when
Pantherella's owner, Louis Goldschmidt, announced that
there would be demand for thin, light weight men's socks
his competitors continued making bulky, plain,
uncomfortable men's socks, with few options.
Undaunted by high costs, Louis Goldschmidt contacted nearby
machine makers P.A. Bentley to make an extraordinary sock
machine, and by the time Pantherella's competitors started
making similar fine, luxury socks, Pantherella had corned
the sock market in the UK. Indeed Pantherella's
ground-breaking collection of luxury socks for men took off
like a flash.
It was not until 1945 that the Midland Hoisery Mills
introduced the now famous name Pantherella. Indeed in that
year the brand name was introduced for ladies socks and
registered, starting a speedy growth from small provincial
manufacturer to worldwide hit! So great was the
accomplishment in persuading men to start buying more
desirable lightweight socks, that in 1952 Pantherella in
halted production of the ladies' stockings.
From start-up Mr. Louis Goldschmidt realised seamless socks
should be his focus, be it luxury socks on the very first
P.A. Bentley machines, to the world-famous hand linked toe
which the company has become renowed for. They have never
shied away from being the best; when others begun using
low-priced substitutes, Pantherella socks have always stuck
to their beliefs and made the best.
Looking to grow further, Louis Goldschmidt used his
sock-making contacts in mainland Europe to develop a strong
market for export and by the end of the 1940s Panthrella
was shipping to USA. Then in 1952, the Australian market
opened and sock exports grew to a staggering 75% of
production.
Today, in 2008, Pantherella's luxury socks can be bought
from some of the most prestigious stores in the world.
Indeed with investment in hi-tech sock machines,
Pantherella are resolute to be better than Falke,
Burlington, Dore Dore, Gallo, and all other luxury sock
makers from England and overseas!
----------------------------------------------------
Paul Beckett owns a luxury sock shop dedicated to offering
a stunning range of men's socks by leading labels such as
Pantherella, Falke, Pringle, Burlington and many more.
Visit KJ Beckett at
http://www.kjbeckett.com/acatalog/menssocks_p3.html
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