Two success stories to share with you on advertising
effectively.
SUCCESS STORY 1 Network Marketing Money Machine
I received a phone call 2 months ago from a husband and
wife team. They have done exceptionally well in the
network marketing industry, and now was to go big on the
speaking information publishing business.
We designed them a campaign that goes like this
Step 1 Squeeze page to capture emails from people
All a squeeze page does is capture contact information from
people who visit your website. You need to entice them
into why they should sign up snippets of content they get,
free bonus books or audios, etc. When they enter their
information name and email they are then sent to step 2.
Step 2 Thank you for sign up and Free CD giveaway
We gave away an audio cd detailed part of their system they
use to earn well over a million a year in the industry. The
cd is free, shipping and handling is $5. This gives people
a very low cost way to get more familiar with you and your
techniques. If they take the free cd offer, they click
through to the order page with an option to buy into step 3.
Step 3 Upsell to higher end package at 20 -40 times the
price of step 2
When people go to the order page for the cd offer, they are
offered an option to buy a much higher pried package. In
this case we did 2 higher priced options one at 20 times
the cd s&h price, the other at 50 times that price. They
can get just the cd or take them up on the upsell offers
with much more information and product sent to them.
Step 4 For those who never took the offer for steps 2, 3 or
4 they get sold into step 2 through the auto responders
they receive once they sign up on the free newsletter
THE RESULTS?
Because the copy was targeted perfectly to their market,
and because they had a good number of people read the copy:
1.1800 people purchased the cd option 2.20% of those people
bought upsell #1 (at 20 times the price) 3.5% bought upsell
#2 at 50 times the price
Do the math! That is a serious money making AUTOMATED
machine.
For every 1,000 qualified people they send to their site,
they know roughly how much money they will make immediately.
QUESTION FOR YOU
How can you leverage these ideas and automate the sales
process in your business?
SUCCESS STORY #2 First time author ROCKETS to #1
Another client of mine just launched his new book. You may
have seen some of the promotions this week for The Power of
You
We invested a substantial amount of time and resources
putting a massive campaign together for him.
1.Teaser sales letters to get people to the main sales
letter
2.$3,000 in bonuses to buy the book on the launch day
3.Long copy sales letter to sell the book and bonuses the
key was that he needed people to buy on a single day so
Amazon could do their calculations on if he had a best
selling book (calculated by Amazon every hour based on
total books sold from their site)
4.Recruited LARGE numbers of partners to endorse the book
to their own client lists. They got to read the book
first, then endorse the book to their own clients if they
like the book. IMPORTANT NOTE: the partners received NO
financial compensation for doing this.
I wrote the copy they sent to their lists, to recruit them
as partners, to sell people the book, etc.
5.Arranged everything to happen on August 15th starting at
12:01 am.
THE RESULTS?
#1 on Amazon on the main book best seller list AND in all 5
registered categories the book qualified for!
PLUS, 3 days later it is STILL #1
Thousands and thousands of books sold (still waiting on
final numbers) each of those books is a lead generator for
him (ads on the inside of the books for other products) and
a MASSIVE database built from the launch (people had to
supply their emails to get the bonus materials)
Now he has #1 International Best Selling Author to his name.
QUESTION FOR YOU:
How can you leverage these ideas and have other people
promote you to their lists? How can you use this to launch
a new product, service or bundle?
The key here is to NOT say "that isn't my business". The
key is to say "HOW can I make that apply to MY business?"
When you do that and then implement what you wrote you
will see similar results as they have seen.
The power of the written word, combined with massive action
----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you're an
entrepreneur in need of quick cash flow surges ' here is
the quick-hit solution to put money in your bank.... The
Wild West Wealth Summit! Make sure you visit
http://www.WildWestWealth.com or sign up for the Free Cash
Flow Surge Newsletter at http://www.CashFlowSurges.com
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