Radio interviews offer a power strategy for launching your
new book or sharing your message as with radio interviews
you can share your message with millions effortlessly.
Here are some must know tips for making your radio
interviews pay off BIG for you!
1. Radio Producers Love Controversial Topics and Hot
Topics In The News. Producers and radio show hosts are
always on the lookout for guests who can discuss the
hottest and most current news of the day topics.
2. Follow The News Stories That Fall Within Your Area Of
Expertise And Create Your Talking Points For Each Story.
Do this even if you are not booked on the topic (yet) as
you will be developing a strong skill set of being able to
apply your education, credentials, experience and wisdom to
the socially relevant issues of the day.
3. Create A List Of Intriguing Questions To Offer To Your
Producer Or Host. Develop questions that are hard hitting
and benefit loaded for your listening audience. Producers
and hosts want to ask you questions that will intrigue
their audience and captures their attention.
4. Avoid Questions Such As "Why Did You Write Your Book?"
However, be ready to answer that question with a strong,
powerful, benefit packed 20 to 25 second answer. If you
are a great guest with high energy, enthusiasm and
outstanding information, the host will be more than happy
to give you a chance to mention your website or how
listeners can find out more info. Be ready with a several
points of developed content.
5. Responsibly Promote Your Book During The Interview.
Radio producers and hosts love to interview authors and
experts who are responsible in the promotion of their book
while on the show. Remember, you are a guest on the show
and primarily booked to entertain, inform and converse with
the audience and the host (keep in mind you are not booked
for an infomercial).
6. Avoid Phrases Such As "In My Book". It is better to
use the name of your book as if it were a living entity,
this way you can be promotional but in a way that makes
sense to the conversation you are having. Invest in media
training specifically for radio interviews so you can
become a top notch, professional guest and make the most of
the outstanding ability of radio to reach millions with
your message.
7. Have Lots Of News Topics: Create a list of topics you
can discuss along with talking points on each topic. A
talking point is your commentary on the issue at hand and
what you would contribute to the discussion.
8. Apply Your Knowledge: Always respond to any question
using your point of view as defined by your education,
experience and credentials. Your opinions are welcome
especially when you have top notch credentials and a strong
platform.
9. Never Wing It: Always prepare for your interview and
have note cards, special reports, news stories etc.
Remember, radio interviews generally take place over the
phone so you can have lots of prepared material ready for
reference in front of you.
10. Website Strategy: Be sure your website has lots of
content such as a bio, special reports, tip sheets, table
of contents of your book, a summary of your book and a list
of discussion topics and related questions for each topic.
This information will help the producer as well as the host
get ready for your interview. It's always better to
support the producer and host with sufficient information
so they have a guideline for the interview. Otherwise,
they could go in a new direction and you might not be
prepared appropriately.
11. Energy Is Critical In Delivering A Radio Interview.
Practice speaking with energy, excitement and passion in
your voice as your voice, along with your content, play a
critical role in the success of your interview. Energy can
also be thought of as urgency. Urgency, in that, you feel
compelled to share your information with others in that you
can help them. Listeners will sense your passion and
listen. Hence, a great interview!
12. Be Personable With The Host & With Callers. Use good
relationship building skills to create a rapport with the
host such as using his or her name when you speak to them
on the air or if they ask you a question that you feel is
especially good you can say "great question" or even
better, you can say "great question, Joe" and go on to your
answer.
----------------------------------------------------
Annie Jennings PR is the creator of numerous next-level
publicity strategies designed to make you a million dollar
author and expert superstar. Creations include platform
strategy, the most powerful radio campaign in the industry,
the famous pay for placement publicity program, the
strategy on how to be a socially relevant expert, online
media kits, media sites & more.
Contact Annie Jennings PR: 908.281.6201 or
http://www.anniejenningspr.com
No comments:
Post a Comment