An economic downturn can prove fatal for many businesses.
However, it can also present unheard of bargains when it
comes to advertising. In general, businesses cut back on
advertising. When you know your prospects are cutting back
on their spending, you need to get creative. When times
are tough, the tough get going. Now is the time to capture
the market and brand your company as the only business in
your industry.
How can you entice your prospect to call, order or shop in
your store? It takes some creative campaigns to get your
prospects interested.
Here are 4 ideas...
Do you sell products that people can use at home for
enjoyment or entertainment? Consider this headline:
NOW YOUR NIGHTS AT HOME CAN BE JUST AS ENJOYABLE, IF NOT
MORE ENJOYABLE THAN GOING OUT. NOT TO MENTION ALL THE
MONEY YOU'LL SAVE.
Do you sell home improvement services? Consider this
headline:
SPENDING TIME AT HOME HAS NEVER BEEN MORE ENJOYABLE
Do you sell services to businesses? Consider a promotion
such as this:
NOW MORE THAN EVER YOU NEED TO FOCUS ON RUNNING YOUR
BUSINESS. OUTSOURCING NOT ONLY SAVES YOU TIME, IT SAVES YOU
MONEY.
With the price of gas, people are very focused on their gas
budgets which means they will cut back on other purchases.
Why not offer a $50 gas card with purchase to get the sale?
Here's how a vacation rental company might entice
vacationers.
VACATION AT THE SHORE - AND WE'LL PAY FOR YOUR GAS TO GET
HERE
There are many ways you can use tough economic times to
increase sales. What can you package or bundle together?
Can you find a new purpose for an old product or service?
Your ultimate goal is to present your product or service so
that it matches what's on your prospects mind. People are
always thinking and when times are tough, more often than
not they are thinking about ways to save money. It's your
job to be their solution and to be in front of them.
A recession is one of the most important times to
advertise. Your competitors are likely removing themselves
from the minds of your prospects by cutting back on their
advertising. Now is the ideal time to capture more of your
market. Not to mention you can do it more affordably than
during robust economic periods. Remember that most mediums
are offering great deals that can sometimes double your
reach. It's true, times are tough, but you're ready to get
going.
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Marketing consultant Nicole Shields is the creator of the 7
Step Marketing Plan, a fill-in-the blank system which
easily and automatically builds effective marketing plans.
Her techniques will transform any small, offline business'
marketing from mediocre to exponentially profitable. Get
lots of f'ree resources at http://www.7stepmarketingplan.com
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