Happy Customers Buy More

Happy Customers Buy More
Customer loyalty is critical for long term business success
in more ways than one. On the one hand happy customers buy
more, but just as importantly happy customers also
recommend your business to more people. I did an experiment
with my own business where I sent every new customer a
chocolate gift basket two days after they bought from me
with a note saying thank you for purchasing from Tyvar
Marketing, we hope you enjoy our service. This was a
completely unexpected gift as I had not mentioned it once
throughout the sales process. At the time I was testing to
see if a surprise gift would reduce my refund rate (which
it did, my refunds dropped from 10% to zero), but the most
interesting outcome which I hadn't predicted was that I
started receiving a large number of referrals from these
customers. My referrals for the months I ran this promotion
were more than ten times what they were normally.

At the time I was selling a high priced product so I could
afford to spend $80 on a gift basket but there are a lot of
businesses out there with lower margins, so I've written
this article to show you how you can give your customers
valuable gifts that bring a smile to their face and
ultimately sees them buying, more and referring your
business to more people for virtually zero outlay.

For this to make sense you must understand that there are a
lot of businesses out there looking for new customers.
These businesses know they have a good product and will get
a lot of repeat business if they can encourage people to
try their product or service, so they would be quite
willing to give you some FREE or heavily discounted
products for you to gift to your clients. This is a win-win
deal for both your business and their business. You
increase customer satisfaction and they gain exposure for
their business.

The simplest way to find businesses like these is to take
advantage of a free business listing on a Joint Venture
Directory such as www.1000Legs.com saying that you are
looking for FREE or discounted products to send your
clients as gifts. This will allow businesses which are
looking to promote their products to customers such as
yours, the chance to contact you with valuable gifting
offers.

You don't need to limit your gift sending to just new
customers, you can send gifts to ALL your customers. Send
them Christmas gifts, send them birthday gifts, Valentines
Day gifts, gifts to celebrate the years you've been in
business or just a random out of the blue gifts, to say
thank you for being a valued customer.

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