Any aware business person today understands that the
internet is playing a continuously growing role in
marketing their business.
There are two questions that this will answer: What does
viral marketing mean? How do you catch this virus?
First, let's discuss the concept of viral marketing. This
is the process of creating a presence on the web in a
number of different methods and in a number of different
venues designed to create a significant number of places on
the web for you to be found. When done consistently and
properly you and your brand will spread like a virus.
So, how do you catch this virus? It is the process of
building an internet presence with a variety of strategies
and tactics that dovetail together to create a mound of
publicity. When these strategies are linked together
properly potential prospects will begin to find you and
resulting in a drive of traffic to your website that can be
beyond your wildest dreams.
The Internet is changing the face of business-to-business
marketing. Traditional marketing requires the business
owner or the salespeople to go out to the marketplace and
find prospects. Some of these methods include cold
calling, direct mail, networking and client referrals.
While these methodologies still work, some better than
others in today's world, there is a tremendous opportunity
to transform a large part of your marketing to include a
retail type component. If you look at your website as your
retail store and the web as your advertising market than
you can create such an environment. Your web strategies
serve as a way to be found by the marketplace and for them
to enter your store which in this case is your website. By
creating a viral marketing strategy it is analogous to a
great traditional advertising campaign that drives flocks
of customers into a traditional retail store.
Let's examine some of the strategies and tactics and see
how they linked together.
1. Your website- this is the cornerstone of your viral
marketing strategy. Once the "store "is entered, you must
have a website that communicates a very clear and concise
message about your business and who you work with so that
prospects can identify whether or not they are in the right
"store."
2. A blog- this is becoming a very key component in a
viral marketing campaign. The reason it is so powerful is
because sites that have continuous content updating will
get attention from the search engines. Your blog is a
tremendous opportunity to continue to build relationship
with your prospect base both on a business and personal
level. Remember, prospects buy from those businesses they
know, like and trust. Showing some of that personal side
is a great way to build on that part of the relationship.
3. Articles- this is one of the strongest and most powerful
ways to go viral. The major purpose of articles both
online and off-line is to establish you as an expert in
your field. If you continuously put out a series of
interesting and meaningful information you will be seen as
an expert and it will drive traffic to your website.
4. Social networking - this is an opportunity to
incorporate many of your tactics into this strategy. You
can connect with potential alliances, prospects directly
and in many cases you can incorporate your blog post and
put up your articles. There are many other opportunities
depending on the social networking site that will allow you
to further establish yourself as an expert. This might
include answering questions pertaining to your area of
expertise or simply providing general information that is
being requested. Depending on the site there are a number
of other opportunities for strategic marketing.
While these are several of the main strategies and tactics
for going viral there are many other avenues that can be
traveled. This can all be overwhelming as it is expanding
every day. My suggestion, is not to try to do all of it at
once but to start with one or two and implement them
completely. It is better to incorporate fewer strategies
but more complete than to do just a little in each. The
reason for this is that the depth and the repetitiveness is
the key to success.
If you implement just a couple of the strategies on a
consistent basis you will see recognizable results in the
increase of your website traffic.
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And are you ready to learn more about how to take action?
Then I would like to offer you free access to my FREE audio
class The 5 Step Marketing Plan Generator. You can get your
instant access at http://www.GuaranteedGS.com/audio.html
From David Eissman and GuaranteedGS.com
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