It seems that every time I turn on the radio or television
these days, you hear people talking about the American
economy in a negative way.
What's interesting is that some self-employed professionals
are ready to close their business due to the economy, while
other global entrepreneurs couldn't be happier. While I am
not an economist or an accountant (I have team members that
handle all that financial forecasting 'stuff' for me), I do
know one important fact that most 6 and 7 figure
entrepreneurs live by. In America, the economy is the same
for everyone; it's how you persevere and seek out fun
activities that determine how successful your business will
be. Perseverance and creativity can turn a small investment
into a huge fortune.
And this is exactly what millionaire author, Jack Canfield
has been teaching for years. E + R = O (Events +
Responses = Outcome) The basic idea here is that is that
every outcome you experience in your business life (whether
it's wealth or poverty, fun or frustration) is the result
of how you have responded to an earlier event (or events)
in your business life. So, are you having fun today? If
not, here's something I'd like you to try: turn away from
this eZine, and go do something fun for 15 minutes. I don't
care what it is. Login to a funny website, watch a
hilarious DVD, go play with your pet, or call a friend who
always lifts your spirits. Even funnier yet: pull out your
high-school yearbook and look at the hairstyles and
clothing that you and your friends were wearing. Remember
that? When life was fun? Go do it now. Fifteen short
minutes. I'll still be here.
You back? You in a better mood yet? Good. If you had
trouble coming up with a fifteen-minute fun activity, or
had to stretch to find that happy memory, then you are
teetering on the edge of burn-out and exhaustion my friend.
And exhaustion is not client attractive. One of the very
first things you gotta get straight in your head is:
clients are attracted to optimists. Clients want to hear
how you persevered through this economy, and that your
business is now stronger as a result. They want you to be a
beacon of hope. Hope is very client attractive.
Here is what I have learned from top 6 and 7 figure income
earners: Great small business marketing means working
smart, not working hard. Savvy business owners love
shortcuts that work, love to use systems, love to delegate,
and they love life. They love people, and use money. Not
the other way around. It's a cruel joke to think that that
money will bring you happiness. Money was never intended to
bring you happiness; money only brings comfort. Getting
those two confused will lead you towards exhaustion.
So...tomorrow morning when you begin this entrepreneurial
gig all over again, I want you to have a happy memory to
indulge in for fifteen minutes. Cherish that memory
throughout the day. And get your butt in gear creating more
of them. Okay? Now let's get going on creating the business
of your dreams.
Here are four steps to help you persevere, increase your
small business creativity, and attract more ideal clients:
* Avoid the "rut thinking" that happens as we get older.
Humans operate 92% on autopilot, and only 8% consciously.
Sadly, those entrepreneurs among us who are suffering
economically have developed a herd mentality. When
presented with a problem, they tend to go with the first
thought that pops into their head because that is what
everyone in their industry is doing.
* Determine what will make you happy. Once you discover
what makes you happy, and for some folks this is going to
take a lot of research by consciously living their life,
then you go for it as if your life depended on it.
* Set aside a time each week to generate ideas, and a
completely different time to evaluate each idea. Don't mix
the two, or you may be killing those ideas before you know
what they might grow up to be.
* Risk being silly. What might be considered silliness when
juxtaposed against the serious job of building a small
business - humor, giving a child piggyback rides, or finger
painting - might actually work to loosen you up in times of
stress. After all, it takes a lot of passion to act silly -
and to create a thriving company where you work less, and
make more money.
----------------------------------------------------
Kim Schott, your Global Client Communication Expert, is the
author of the Keys to Client Communication System™,
the step-by-step, paint by numbers client attraction
program to attract more clients in less time. To receive
your weekly how-to articles on consistantly attracting more
local and global clients in less time, visit
http://www.SchottCulturalConsulting.com
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