As an American business culture, we're so obsessed with how
little time we have that we fail to make the most of the
time we do have.
We spend almost every moment thinking about what we're
going to do in the next moment. When we're with our
children, our mind is on our business. When we're in the
office with a client, our mind is daydreaming about our
vacation. When we're supposedly listening to our spouse
during a romantic dinner, we're thinking about what witty
thing we are going to say next. We're always thinking about
the next thing, the next event, the next task, or the next
person we have to talk to at a networking event.
Our American business culture is so obsessed with managing
time that we've forgotten what's important about time. When
we are constantly multi-tasking, we think we're becoming
more effective, but in reality we are making things far
worse. That's because the person we're with immediately
SENSES that our attention is on something other than them.
When we don't focus our attention on hearing about a
prospect's struggles, or successes, why should they focus
on anything we say? When we don't value them, why should
they value us?
Only you can stop yourself from obsessing about how little
time you have. It is just part of our human nature to
ALWAYS have far more to do than we have time available.
Focus instead on making every prospect and client moment
count. When you are in a room full of over a hundred small
business owners, treat every moment together as though no
one else in the room is more important - even if that
moment is for just the blink of an eye. Sometimes, you
won't even need to say a single word, and yet you'll
communicate to others how special they are. You'll become
far more effective with everything you do in your business.
Now, here is one simple tip that is so profound, that it
will immediately connect you at a DEEPER level with your
clients. Whenever you are with another person, whether for
a second or for several minutes, look into their eyes and
focus on remembering everything about their eyes - the
color, the shape, the length of their eyelashes. Look at
every little red line in the whites of their eyes, see
their shape and size. Stay focused on their eyes until
you're sure you can recount every detail.
What will happen when you do this? Your prospects, clients,
spouse, children or any other individual will sense that
your attention is nowhere else. This will make them feel
special. They will feel drawn to you, and soak up the
undivided attention. You will see that the other person is
actually listening to everything you're saying. You will
find it getting easier and easier to elicit a desired
response from that individual. And, once you experience
that, you won't want to go back to looking at another
person in the old way again. Each time you encounter
another person, you will see their WORTH, and they will see
yours. I guarantee that this will attract more paying
clients, just the same way it has filled my practice to
capacity.
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Kim Schott, your Global Client Communication Expert, is the
author of the Keys to Client Communication System™,
the step-by-step, paint by numbers client attraction
program to attract more clients in less time. To receive
your weekly how-to articles on consistantly attracting more
local and global clients in less time, visit
http://www.SchottCulturalConsulting.com
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