Someone once suggested to us that when you have a
service-based business, you are always marketing. Why?
Because the product you are selling is YOU!
If you think about it, that's a lot of pressure to put on
us solo and micropreneurs. Guess we better not go to the
grocery store in those old sweat pants and that "vintage"
t-shirt that could be...let's just say "slightly
inappropriate." :-) Just always remember you are the face
of your business!
But, what if there was an extremely rewarding way to
represent your business in a positive manner. Some way you
could promote your own personal agenda and, at the same
time, do something good in the world? There is; it's
called volunteering.
So if you don't currently volunteer, we're going to explain
why you should. And if you already do volunteer, keep it
up because we'll explain why volunteering can be an
extremely effective marketing strategy.
But first, have you ever really considered the power in
volunteering your time to an organization? If you are like
most solopreneurs or small business owners probably not.
You've overlooked how effective volunteering can be as a
marketing strategy. You may even take for granted the
impact you are having not only in the lives of others but
your own life too.
Why is it so powerful? It's all because of one word -
time. Time is the great equalizer. There are only
24-hours each day and everyone has the same amount of
hours. Time puts us all on the same playing field doesn't
it?
So when you take some of your precious time and give it
away to help others, you are in effect giving yourself -
your expertise, your intuition, your connections, your
energy, etc. Like the old saying goes, "What comes around,
goes around." So, for the people you're trying to help,
for you and your business, volunteering is a gift that
keeps on giving.
Furthermore, while you volunteer, you are showing the world
that you are a compassionate, caring and generous person
and business owner. You are also getting the opportunity
to build quality relationships with everyone involved in
and who also supports the organization. So volunteering is
a really effective and efficient way for people to get to
know, like and trust you.
However, just one final note to consider. Just to be
clear, we are not advocating that you start volunteering in
an organization for the sole purpose of building your
business. Your intentions must be congruent with your
actions. So if you are simply volunteering so you can get
access to an organization's clients or in front of some
lucrative business opportunities, don't waste your time or
jeopardize the organization's reputation.
Volunteering is a fantastic way to market your business!
By donating your time and energy to an organization that
you believe in, prepare yourself to reap the benefits from
the karmic bounty coming your way!
----------------------------------------------------
Kelly L. LeFevre, MSM, and Molly A. Luffy, MBA, authors of
the upcoming book Unleash Your Marketing Karma: How to
Build Your Business by Giving It Away, are Co-Founders of
the Business Building Roundtable. This free virtual
community helps service-based solo/micropreneurs create
powerful strategies and implement innovative techniques to
achieve their ultimate success and satisfaction. To learn
more visit http://www.BusinessBuildingRoundtable.com
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