Back many years ago-when being in MLM meant you were either
in Amway or Shaklee-there was only one way to work a
program. You made your prospect list in the small spiral
notebook that you carried everywhere- because you never
knew when you'd remember the name of someone who wasn't on
your list yet! You wrote down everyone on your Christmas
card list, anyone you did business with, all the names in
your high school year book-yes, everyone you had ever
known-including your mother-in-law (no-prejudging now!)
and even those you thought you knew. Then you sat down
(since no cells phones were around) and started the hard
part of this NEW business. You called each name on your
list to tell them you had something important that you
needed their opinion on and was Tuesday or Thursday better
for them? We NEVER gave any information over the phone!
To understand this new marketing concept a person had to
"see the plan"! Get those people and bring them to the
meeting! Tell them that you'd be in their neighborhood
anyway (OK, so they lived 30 miles from you) so you'd be
happy to pick them up!
Then a man in a navy blue suit with a red tie (the woman
in her pastel shirtwaist dress would be sitting on the side
of the stage with a beauty pageant smile... and never take
their eyes off of HIM! <sigh>). He would stand up and draw
circles on a white board to show us how we too could be
free and living on the beaches of the world! We'd all take
notes and make encouraging, enthusiastic comments to our
prospect... who was lost in that maze of circles we knew
and loved so well.Does anyone else remember those days? I
do And I did that for over 30 years of my 37 years in this
industry. Be very thankful that you do because we all
learned a lot from the MLM giants. I bet you've still got
your old Amway tapes too!!! Can you even imagine trying to
do Amway on Monday, Wednesday and Friday and Shaklee on
Tuesday, Thursday and Saturday??? Of course not! It would
be impossible!
Today is the age of technology. Today we contact each
other all over the world-in seconds by fax, by phone, by
computer , by webcasts, webnairs, and even IM. We meet
and greet our prospects by letter and postcard, by ads in
magazines and newspapers and on the INTERNET. It used to
be how we'd try to convince our mothers-in-law that they
just needed to "get in" and draw circles and they would
get rich! They took one l-o-n-g look at us and somehow
were not convinced. Then if your mother-in-law would the
apply to the Federal Witness protection program so you can
not find her when you find the Next pot of gold.Today we
are EXPERTS, because no matter how little we know when we
get on the phone with someone who has requested our
information, we know more than they do. You are the expert
even if you are in the program for one day you know more
about the program than they do. No more three way calls."We
all work as a team on this one, friend! I had great
results with Product X-and I'd be happy to share this
information with all your people, too!" So what about
multiple programs??? Back in the days, we bought soap and
vitamins. Now we get our office, our food, our telephone
service, our health products, even our vacations can be
purchased MLM. As a distributor (today often known as
IC-Independent Consultant or MA-Marketing Associate) you
can purchase products at a lower cost even if you never
intend to market the program!
Some programs just go hand in hand. For example, almost
anyone who is in MLM now wants to purchase leads that is
names, addresses and phone numbers of people actually
looking for a business opportunity. This is a service and
a product-that you should have available for your downline.
Instead of sending your people to me for leads -- doesn't
it make sense that they come to you?Will a lead program
jeopardize what you are doing with your primary company?
Of course not, it can only enhance it! Sometimes people may
actually make money faster in the lead program than in your
primary one. So what happens? They stay with you in both,
of course, because obviously you know about these great
programs and they certainly want to stay with the person
who helps them to get a check!Having more than one program
can also make your prospecting so much easier. Suppose you
and Elena have gotten to know each other. You are both in
different nutrition companies you love. She says "I wish
there was a way we could work together! It would be so
much fun and we'd make a great team!" In the past it would
be wishful thinking. Today, you can say , "Well, I
understand why you are so excited about Company X. I feel
that way about my company, too. I do have something you
might be interested in though. Do you drink coffee?
(...need good MLM leads?... a computer program to keep
track of your downline? ...like the idea of earning free
Long Distance Service? ...ever wish you could eat
wonderful gourmet food and make money too?)
In the early days, we had product pick up from our
sponsor's home... then our people would come the next day
and pick up from us. There were deliveries to make and
downline bonus checks to write. Today is soooo much
easier. You introduce Elena to your coffee company for
instance. She buys directly from them the only thing you
handle is your downline report... and your check! Do you
see how easily this can be done? Many of the heavy hitters
in MLM suggest you work one program and work it hard! They
knew more than I did -- they were heavy hitters, right? I
built a large group in nine countries, working from my
bedroom office with my babies playing on the floor. The
company went through a major upheaval and all my work was
lost! All that time and money invested! Gone! So this
time I searched for several companies that could be worked
together, complimenting each other. I talked to some of my
contacts from the old company and things started moving
again. In less than 2 months working several programs we
were back on track and moving forward again!
Sometimes I hear about how it can't be done or how I'll
never make millions this way. That's OK. I don't need to
make millions. Billions are easier, But as I tell the
naysayers, with the companies and uplines I have chosen I
have found financial freedom and more importantly than
that" I intend to take a heck of a lot of people with me!
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If you'd like to learn more about a brand new prospecting
system that builds YOUR primary business and generates
multiple income streams, go here:
http://www.pathtopresident.com/r/blindguy55
Remember you can also learn more of the 35 years in Network
Marketing from Dr Robin Rushlo at
http://www.cashwithbooks.com
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