Now that you know your Vision, your Ideal Client, how to
Build Authentic Relationships, create Strategic Referral
Partnerships and Client Referral Strategies, you can
effectively take advantage of Networking Groups.
As you may recall, I mentioned in last month's article that
there are several marketing strategies to fundamentally
build a business. The strategies are simple but not always
easy, however if they are coupled with vision, vigor and a
little tenacity, both business and life can be enjoyed with
ease and results produced with velocity.
Remember as these strategies unfold in your reading each
month, I never said it would be easy, however I am saying,
it "can" be done with ease AND velocity with the right
energy going in the right direction.
And you must keep in mind that you will have to address
what I call the "human condition."
The thing that will come between you and success is the
"human condition"; your self imposed barriers, road blocks,
and what you think you already know. Be aware of the
barriers and road blocks as you read these.
Yes, I'm repeating this each month intentionally. Why? The
two most prominent reasons are: to shift how you think in a
way that builds your muscles to understand the fundamentals
of marketing AND to address the human condition that could
stop you from implementing the strategies and creating
extreme success.
Keep in mind that Vision must be first.… Another way to
market yourself and your business is through networking
groups.
Being a part of some kind of networking group can be
extremely beneficial.
Dictionary.com defines networking as: a supportive system
of sharing information and services among individuals and
groups having a common interest:
It is imperative to have a common interest. Your time spent
"networking" is most productive when you are genuinely
interested in others.
Now, let me switch the language a bit for education
purposes. I titled this article "networking" because in
the business world it is the term being used. Sometimes the
term is misconstrued as simply getting together to promote
or sell ones products or services – to sell, promote and do
business. My belief is that your purpose is to build
authentic relationships in a "systematic" environment just
as it is defined: a supportive system…
The ideal, best and most effective way to promote yourself
and your product is through your vision and passion for
what you do as well as being authentically interested in
your potential client or strategic partner's vision and
passion.
Yes, genuinely "interested"
There are a multitude of groups out there. There are many
books written on how to "network" and how to make the best
of networking. I suggest you have your vision in front of
you, know how to build authentic relationships, strategic
partnerships and alliances and then networking becomes
natural and automatic.
If you've studied and implemented the previous strategies
I've written this concept is not new or foreign.
What's next is finding the ideal group for you.
Because there are so many groups available, I would suggest
that you interview as many networking groups as possible.
There are a few steps to doing so:
1. Find out the networking group's vision and mission
2. Find out who the members are
3. Find out what some of the members vision and mission is
4. Find out who the leader is
5. Find out his/her vision and mission
6. Visit the networking group
7. Interview leader and members
Once this process is done, you're on your way to taking
advantage of the opportunity networking groups provide.
At these groups you will meet:
Strategic Partners. Strategic Alliances. Ideal Clients.
Joint Ventures. And may even Venture Capitalist and or
Investors.
More on these in future articles
All of these aforementioned create a burst of opportunities
for your vision and mission of your business.
Promotional events become easier to make happen and clients
rush to you for your products or services.
Critical points of this article!
• Know your vision
• Know your ideal client
• Know your strategic partners
• Interview parties within the networking group
• Visit as many groups as possible
• Create a collaborative effort and win/win for everyone
• Remember, you also must "implement" the strategies
channeling the right energy in the right direction to have
them be most effective and reflect success in your business.
Remember, you don't have to be in business alone or
struggle to make it successful.
----------------------------------------------------
The Power, Passion & Purpose Group, brings over twenty
years experience in business, relationship and individual
life coaching. Join the P3groups mailing list to receive
their online magazine - The P3 Power Boost Magazine for
Women at http://www.TheP3Group.com .
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