No matter what you sell online, you can sell more!
Simple surveys provide the fastest way to collect the
information and marketing intelligence you need to make
more sales.
Whether you sell gift baskets, software, custom homes,
ebooks, DVDs, personal services, or even antiques, accept
the fact that surveys pave the way to increased sales
online.
First, by doing a survey before trying to sell people
anything (or even create it in the first place), you don't
guess on what they want to buy. They will flat out tell
you!
Second, if you use a simple survey in the correct way, it
can help you compile your own best prospect list.
Run the survey and compile a list of people who respond
favorably to certain key questions regarding a product or
service, just make sure the people taking your survey
understand that you will contact them later.
Then offer them a special deal or advanced access to the
product because they responded to the survey questions.
A simple survey also operates with several hidden
psychological benefits for boosting your sales.
On the subconscious level for existing customers or
prospects it shows them that you actually care about what
they think.
Conducting a survey demonstrates your concern for what they
really want, instead of just trying to force-feed them a
on-size-fits-all product or service! People appreciate
that type of attitude and it shows up in increased sales
for you down the road.
A simple survey also gets the audience thinking and
wondering about WHY you did the survey in the first place.
"Will he bring out something really different and good?"
"How can I get it?" "How much will it cost?" "Will it help
me?"
The survey also builds anticipation for a product or
service, even if you don't offer it yet!
Doesn't it sound great to get people mentally waiting in
line so they can buy?
It all comes from just running a simple survey which asks
their opinions.
Make sure you structure your survey questions properly to
find out what you need to know, but avoid getting answers
that will actually throw you off track.
You need to take a three pronged approach in designing your
survey so you get the meaningful information you need.
First ask if they fall into a certain specialized group or
interest like Realtor, gourmet chef, or thoroughbred
racehorse trainer?
Then, if they do fall into your target niche, ask them what
they specifically want to buy.
For example: a software developer could ask Realtors about
their specific needs for prospecting software and if
certain features were important or not.
The third type of question pinpoints the level of interest:
very interested, kind of interested, or just barely
interested.
By conducting your surveys this way, you not only get the
valuable marketing intelligence you need, but you build
goodwill and anticipation in the marketplace, along with a
targeted prospect list to boot. What a deal!
----------------------------------------------------
Jim Edwards is a syndicated newspaper columnist and the
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