Now that you know your Vision, your Ideal Client, how to
Build Authentic Relationships, create Strategic Referral
Partnerships and Promotional Events, you can effectively
create and Build Strategic Referral Partnerships.
As you may recall, I mentioned in last month's article that
there are several marketing strategies to fundamentally
build a business. The strategies are simple but not always
easy, however if they are coupled with vision, vigor and a
little tenacity, both business and life can be enjoyed with
ease and results produced with velocity.
Remember as these strategies unfold in your reading each
month, I never said it would be easy, however I am saying,
it "can" be done with ease AND velocity with the right
energy going in the right direction.
And you must keep in mind that you will have to address
what I call the "human condition."
The thing that will come between you and success is the
"human condition"; your self imposed barriers, road blocks,
and what you think you already know. Be aware of the
barriers and road blocks as you read these.
Yes, I'm repeating this each month intentionally. Why? The
two most prominent reasons are: to shift how you think in a
way that builds your muscles to understand the fundamentals
of marketing AND to address the human condition that could
stop you from implementing the strategies and creating
extreme success.
Keep in mind that Vision must be first.… You've heard me
say time and time again that vision is the foundation and
basis from which you will operate. I say it again. It is
the foundation for your every move, your every action. The
vision you create is also uniquely yours, therefore
bringing a competitive edge to the market place.
Communicating your vision and tying your product and
service together effectively are vitally important.
Another critical part of effective marketing is "strategic
alliances". Not only is it effective, it can be lucrative.
Let's go back for a moment to a previous article about
Strategic Referral Partners.
A referral partner is someone who sees value in your
services and chooses to refer business to you. When a
referral partner meets someone whom they feel can benefit
from your services, they will most likely contact you to
give you the name of the prospect to call them. In some
cases, the referral partner will give the potential client
your information and ask them to call you. If they are so
bold, they will call you while in the presence of the
potential client to set up an introduction, but the latter
is typically the exception.
That's usually how that works, right?
Most people wish their referral partner would call them and
give an introduction, but typically that does not happen.
I'd say, if you create a "strategic referral partnership"
then this process is much more effective and results
oriented.
Let's look at the word "strategic". Strategic comes from
the word, "strategy" which Webster defines as skilled in
managing and planning. I like to refer to this concept of
Strategy Referral Partnerships as a direct, deliberate and
"on purpose" creation. It is planned and managed. It is
with focused intention and it's direct and deliberate.
Now, it is important to insert here from my last article
that "building authentic relationships" is also key. You
may recall in that article I spoke of bringing focused
attention to "who" you want to build relationships with.
You determine the " who" by having your vision direct and
guide your choices. Read that article again to gain
insights into "authentic" relationships, for being
"authentic" and true are also critical.
A Strategic Referral Partner is someone or entity who
currently serves your client. It is also someone whom you
can build an authentic relationship with. Once you identify
a strategic partner you will then have three intentions
which you will directly and deliberately focus your
attention. They are:
1. Sharing your vision.
2. Building an authentic relationship with them.
3. Creating an opportunity for them to refer business to
you and you to refer business to them.
Note: If you have trouble with this part, keep reading
future articles. Remember everything is win/win. You must
be interested in referring business to them.
Let's further discuss how to identify a "Strategic Referral
Partner".
First, study your "ideal client". Become intimately related
with your ideal client. Know what they like, know what they
don't like, and know where they go, shop and play. If
you're clear about your ideal client, then you know who you
serve.
You then might look into your circle of "authentic
relationships" to determine who else serves your ideal
client. If you know of another business owner who does,
they would classify as a "strategy referral partner".
The key is to find and create as many strategic referral
partners as possible.I mentioned earlier that strategic
referral partners are created directly, deliberately and on
purpose.
With that said, always remember the third intention. The
third intention is to create an opportunity for them to
refer business to you and you to refer business to them.
Some questions to ask your self regarding strategic
referral partnerships:
Who is my ideal client? Who do I want to build a strategic
partnership with? Who would support my vision that I don't
already personally know? Who do I want to support in their
vision which is synergistic.These are just a "few"
questions to begin uncovering "who" to build relationships
with.
Critical points of this article!
• Know your vision
• Know your ideal client
• Build authentic relationships
• Build Strategic Referral Partnerships.
• Remember, you also must "implement" the strategies
channeling the right energy in the right direction to have
them be most effective and reflect success in your business.
Remember, you don't have to be in business alone or
struggle to make it successful.
----------------------------------------------------
The Power, Passion & Purpose Group, brings over twenty
years experience in business, relationship and individual
life coaching. Join the P3groups mailing list to receive
their online magazine - The P3 Power Boost Magazine for
Women at http://www.TheP3Group.com .
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