You can have a business card that's useless or one that
gets you clients. Which do you want? Your business card
should be considered a serious sales tool, something that
someone will look at and get a very good idea not only at
what you do, but what you can do for them.
If you've got just one chance to make an impression (in
person or not) and you've got the space, use it well. Make
sure people know what you do, really DO, when they read
your business card. Give them a compelling reason to call
you to talk about working together. Or perhaps you want
them to visit your website or sign up for your ezine
(e-mail newsletter). The idea is to get prospects in
ACTION, just by using your card.
Here's an example for you: I got a call from a prospect a
while back, saying she was ready to work with me to help
her attract new paying clients. She wanted to talk to me
because she needed to see exactly how I worked and what my
rates were. She had her credit card in hand and was ready
to start.
The funny thing is, we'd never met. She wasn't referred by
any of my clients or colleagues. Instead, she had found my
card in a doctor's office close to 50 miles away. Now, I
can ASSURE you I had never been to that doctor's office and
I hadn't gone to that part of the state in over a year, but
somehow my card found her and compelled her to want to work
with me. That card probably cost me no more than 10 cents.
Not bad for a return on investment on a marketing piece and
the fact that I wasn't even there in the first place!
OK, so what should you put on your business card to make it
Client Attractive in a networking situation? It should
obviously have your phone number(s), every way to reach
you, and can even have a set of PULL marketing questions on
the back that invite the reader of the card to consider
working with you. It's recommended that you add your
tagline to the card. And use the back of it if you can!
My business card also prompts colleagues to refer potential
clients to me even though we'd only met once at a workshop
I've given or at a networking meeting. The information on
the back allows the people holding the card to self-qualify
or screen themselves as to whether or not they are an ideal
client for me. It gives referral sources ways of describing
what you do clearly and effectively when talking to others
about you. It has an invitation to call, which can make all
the difference between getting new clients from your card
and not.
The objective should be to have a business card that has
your ideal prospect say, "Wow! I need you!" when they've
read your card. The key is to keep it legible, but to have
real Client Attractive information there, so that it works
as part of your sales force, even when you're not there to
sell for yourself.
Your Assignment: Ask yourself: What does my business card
say to my prospects? How do I differentiate myself from all
of my competitors with my business card alone? Am I
actually attracting new business because of it? Is there a
call to action, an invitation to do something specific, a
compelling offer, or a point of differentiation that makes
me stand out?
Also ask yourself: What are people I network with REALLY
doing with my business card once they go home from where
they met me? Is it going in the circular file (i.e., the
garbage) because they can't tell what I really do for a
living and what I can do for them?
Business cards are an underestimated marketing tool, one
that you will use most often to get new business. Instead
of using a basic (boring) card that's essentially useless,
it's time to create one that gets clients to call YOU.
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If you need help with this, get a copy of the Client
Attraction Home Study System™. It's everything you need to
know to create a marketing message that will appeal to the
best clients for you. It gives you the most important
things to do to set up simple, solid marketing systems, so
that you consistently fill your pipeline and continually
get new clients. You can get it at
http://www.TheClientAttractionSystem.com .
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