You are sitting down to write your professional profile.
You are staring at the curser flashing on the screen. Where
do you start? How do you know what to talk about? What can
you tell your potential clients about you? It is hard to
write about yourself. Even as a professional writer who
writes and teaches others to write their profiles, I find
it hard to write my own. Here are three tips to help make
it easier for you to find things to include in your
professional profile.
1. What makes you unique? Think about this for a minute.
What aspects about you make you different from others? Is
it your personality? The way you handle your clients? Is it
the way you problem solve? Is it how you work well under
stress? Is there something in your background that makes
you relate well to your product or service? Is there
something in your history that is the motivating factor for
your business? Use details to express your uniqueness to
your potential clients. Tell a story about why you are
unique.
2. Highlight your company's unique strengths. Sit down
tonight and make a list of the top three advantages you
have over your competition. Is it your no questions asked
guarantee? Is it the fact that you go beyond what your
clients expect? Is it the fact that you handle your
client's phone calls yourself? Whatever you find that makes
you unique is what you need to focus on in your
professional profile.
3. Demonstrate your company's qualifications. What
qualifies you and your business to offer the product or
services you do? Emphasize things like business
partnerships, alliances, tools, or technology your company
uses to meet client needs. Do you have a certain software
program you use to create website templates? Or a great
program that makes tracking sales a breeze? Do you work
with another company to make your clients experience a
flawless one? Do you have a partnership with another
company where if your client buys a product or service from
you, they receive a discount on a related service from
another company, or vice versa? Put it in your profile. You
don't need to go into the specific details. Just summarize
it. But get it in there.
When you keep these ideas in mind, writing your profile
will be easier and will make your profile more interesting
and informative to your potential clients. Think about what
your clients want to know and need to know about you and
your products or services. Focus on the client and
satisfying their needs when you start to write your
business or professional profile or biography.
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You are invited to learn more about writing your company
profile at my website: http://www.anitaspen.com - Download
your complimentary copy of my latest report: "Top Tips to
Writing Company and Personal Profiles: 20 Do's and Don'ts
to Creating a Powerful and Influential Marketing Tool."
This report is sure to help you as you write your profile,
whether it be personal or for your company.
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