If there is one all important thought to keep in mind as
you write your professional business profile it is honesty.
Always be honest when you are writing your business or
professional profile. Dishonesty will only come back to
haunt you. Three tips to honesty in your biography (or
profile) as I like to call it are:
Be truthful. Trying to be something you aren't simply
doesn't work. You may attract the client's attention, but
the truth always comes out, and when it does, it isn't
pretty. It just isn't going to be good for your image or
your bottom line or your reputation. You will be much more
credible in the eyes of your potential clients when you are
truthful with them.
Don't Embellish. You may think that embellishment is the
same thing as being dishonest. It isn't. Embellishing is
the act of trying to make yourself look better by going
beyond the reality of whom you are and who your company is.
Never say something that you can't back up. Don't tell your
potential clients that you have a master's degree when you
actually have a bachelor's degree.
Reflect on who you are. You are creating a marketing
message designed to invite your readers to do business with
you. The product or service, which is part of you and your
business, has strengths and weaknesses. Your goal in
writing your biography or profile is to articulate a clear
honest and compelling message that is appealing to you
potential client, employee, lender, vendor, or other reader
of your profile. Deceiving your potential clients by
embellishing the truth or outright lies isn't about to
establish yourself as a credible resource.
Develop stories about the challenges you have faced, the
lessons you have learned and the achievements you have
reached throughout your career and life
Take the example of a well know chef with his own cooking
show on the Food Network. This man claimed on his resume to
have cooked for the Royal family, and various U.S.
Presidents. After four years the truth was finally
revealed, the Food Network canceled the popular chef's
contract and at the end of this season will no longer air
the show. All because he exaggerated the truth on his
resume.
Now this is an example of an exaggerated resume, which is
not exactly the same as your professional biography, but
the idea is the same. Make sure you can back up what you
are revealing about your experience and education. What do
you think will happen if your clients find out you have
been less than honest with them about your past? Do you
think they will trust you when it comes time to performing
the services they hired you for? Not hardly.
When you use truthful stories in your biography, you will
appeal to the hearts of your potential clients. You have no
reason to embellish or to be dishonest in your profile or
biography and if you do, it will only come back to hurt
you. Don't take the chance of losing your credibility just
because you want to come across stronger or more qualified
in your professional or business biography.
These are just a few considerations to keep in mind as you
write your professional profile
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You are invited to learn more about writing your company
profile at my website: http://anitaspen.com - Download your
complimentary copy of my latest report: "Top Tips to
Writing Company and Personal Profiles: 20 Do's and Don'ts
to Creating a Powerful and Influential Marketing Tool".
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