What does your professional profile say about you and your
business? Does your professional profile attract clients,
vendors, suppliers, contractors, venture capitalists, and
even potential employees?
A captivating and polished professional profile will
provide the reader with a thorough understanding of your
company's vision and mission, the products and services you
offer, your USP (Unique Selling Proposition), your
credibility and your history.
What do you need to include in your professional profile?
What does your professional profile need to accomplish?
~ It needs to tell your company's story in a way
that effectively engages your audience.
~ It needs to be creatively crafted, well written
and professionally polished.
~ It needs to be about the heart and soul of your
company. Your professional profile needs to tell your
readers what your business is all about.
~ It needs to tell the story of your company's
vision and mission. What are the dreams you have for your
company? What is the purpose of your company?
~ It needs to be about how your company began, how
it grew and what it is today. Why did you start your
business? How did it begin?
~ It needs to include key personnel. If you aren't
the only key player in your company, include a few tidbits
about the others. Who are your managers or other key
players? What roles do they play?
~ It needs to include product and service
descriptions. What types of products and services do you
offer and how do these help your visitors solve their
problems?
~ It needs to include a sense of the culture
surrounding the business
~ It needs to be honest. You need to be honest to
establish credibility. Don't embellish! Honesty is always
the way to go!
~ It needs to be attention-grabbing
Highly influential persons determining if your company is
the one they need and want to do business with, may use
your company profile in making that determination. Vendors
may also use your company profile as a source of
information when you are seeking services, credit, funding,
loans or venture capitalists.
It is very difficult to write about yourself or your
company. Take it from me, even as a professional writer,
even I have trouble when I need to write about my business
or myself. Your company profile is more than an
autobiography about the owner of the company.
Don't take a chance with your professional profile. If you
find it difficult to write about yourself, find a
professional to work closely with you to create exactly
what you need to portray your company in its best light.
Whatever you do, make certain that your professional
profile is well written and polished.
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You are invited to learn more about writing your company
profile at my website: http://www.anitaspen.com Download
your complimentary copy of my latest report: "Top Tips to
Writing Company and Personal Profiles: 20 Do's and don'ts
to Creating a Powerful and Influential Marketing Tool".
This report is sure to help you as you write your profile,
whether it be personal or for your company.
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