In these days of fierce competition, if you haven't got a
website for your business, you haven't really got a
business!
A bold statement? Well maybe, but it's becoming
increasingly the case that whatever business you happen to
be in, you really do need a website in order to stay one
step ahead of your competitors (or at least to compete on a
level footing with them).
There are large and small business owners alike who still
suffer from what I call 'Dark Age Thinking' whenever the
subject of having a website to promote their business is
mentioned. "Why do I need a website?" they say, innocently.
Well, a better question might be, "What if I don't have a
website for my business?" Well, here's why your competitors
who DO own a website will be stealing your business right
from under your nose!
Potential customers are searching for local products and
services online.
That may be a butcher, a hairdressing salon, a bar, a
restaurant, a nightclub, a DIY store, a plumber, a
carpenter, an electrician, someone to look after their
swimming pool, a shoe shop, a jewellers, a dress shop, an
accountant, a furniture store etc. The list is endless and
if you haven't got a website and your competitors have,
guess who is going to grab that business?
When you own a website, you are open even when you are
closed!
Whilst your actual business hours may only be 9-5 or
whatever, your website goes on working for you 24 hours a
day. It's like having your very own salesman working around
the clock for you!
Remember, just because you are closed doesn't mean that
people aren't going online and trying to find a business or
service just like yours. They can often be searching after
they have finished work themselves, or late at night or on
a weekend. They are deciding who to shop with, whose
service to use. And they are making that buying decision by
visiting your competitors website, because you haven't got
one! Every business has to promote themselves with
advertising. Right or wrong?
Their are two types of business, those that invest in
advertising to promote their business and those that lose
potential business hand over fist!
Well, let me tell you, your competitors who DO own a
website are getting double the benefit from every penny
they spend on advertising. Why? Because every time they
place an advertisement in a local newspaper, or magazine or
yellow pages etc they can mention their website right there
in every ad they place!
This means that readers can read the advert and then go and
visit your competitors website and get all the extra
information they need. So your competitors get two shots at
the same target audience, once from the newspaper or
magazine ad and then again from their website, while you're
left trailing in their dust because you didn't have a
website where you could answer all your buyers questions,
show them pictures etc. Your website owning competitors
are putting forward a professional image.
Potential customers have more confidence in and prefer
doing business with companies that they know something
about. With your own website you can keep potential
customers informed about the latest products and services
you offer, the new menu you have, the latest discount you
are offering, your newest line, or just explain to them in
as much detail as you want why they should do business with
you and not your competitor. You can show them pictures or
even talk to them via a video on your site!
Like I said at the beginning of this article, "In these
days of fierce competition, if you haven't got a website
for your business, you haven't really got a business!" - So
get your business out of the dark ages and stop letting
your competitors steal your potential customers right from
under your nose!
----------------------------------------------------
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