The "Pie in the Sky" Marketing Tool and method consists of
using a combination of four active and four passive
marketing techniques to create a very powerful, yet
easy-to-implement promotional campaign system.
These days, whether you have predominantly an offline or
online business, it makes good sense to use both online and
offline promotional strategies. Combining online and
offline activities will enable you reach more people; some
of them whom you would never have reached online, and
vice-versa. However, it is entirely up to you what mix of
active and passive techniques you use in your promotional
campaign.
So, what is an "active" promotional technique? It means:
1. You are personally involved in marketing activities.
2. You are physically interacting with a potential customer.
3. There exists a 2-way conversation.
Examples of active techniques are:
* Networking
* Talking on phone
* Conducting speeches/Teaching classes
* Writing emails or letters
* Product demonstrations
* Trade shows
* Grass roots marketing
Passive promotional techniques means there exists one-way
communication, and there is no physical interaction.
Examples of passive techniques are:
* Web site
* Direct mail
* Email newsletters/e-Zine
* Advertising
* Pay-per-Click
* Brochure/flyer distribution
* Publish an article or book
* Public relations
* TV appearance or radio talk show
Ideally, you will want to use a combination of active and
passive promotional techniques in your business.
The method I teach my clients to use to help them easily
identify which techniques they will use to promote their
business is called the "Pie in the Sky Marketing Method".
Each "slice" of the pie represents one type of marketing
tactic. You can create your own "pie" by following these 3
easy steps:
1. Brainstorm and write down a list of tactics you can use
to reach your market niche. Keep in mind the: - Cost
- Ease of implementation, and
- Potential success of each tactic you write down
Narrow the list to the most feasible marketing tactics,
using the above-listed criteria. Choose eight marketing
tactics.
2. Take out a sheet of paper, and draw a large circle in
the center. Draw 4 lines to create 8 slices.
3. Write one marketing tactic in each slice of the pie.
When you fill in each of your pie slices with a tactic, be
sure to include tactics (marketing programs) that speak to
your strengths. In other words, if you don't like public
speaking, perhaps instead you can interview important
people and write about what they said.
Once you have identified the chosen marketing tactics you
will use to reach your market niche, you will then attach
an implementation schedule to them.
For example, if you want to publish an e-Zine, you may
decide to send it out bi-weekly. Or, maybe you decide to
give a free talk one time per month to your market niche.
Get the picture?
The key to marketing success is consistency. You can't
expect to do something once or twice and achieve results.
Implement your chosen promotional techniques on a daily and
weekly basis, and watch your income soar!
Copyright 2008 Bonita L. Richter
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Bonita L. Richter, MBA, founder of Profit Strategies,
teaches entrepreneurs and business owners how to market
their businesses to increase sales to generate wealth and a
lifestyle of choice. Find out more about how to market
your business and skyrocket sales with her popular and
acclaimed FREE eBooks at ===>
http://www.Profit-Strategies.biz
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