Make Money with Your Joint Ventures?

Make Money with Your Joint Ventures?
The answer is a resounding yes! It doesn't matter what
industry you're in, type of business or number of employees
(if any besides you!), creating joint ventures will help
you gain new market exposure and make money as well.

By finding joint venture partners that "fit" you and your
business, you can access new prospective clients and income
streams, without adding any overhead or inventory costs.
This puts more profit in your pockets!

What exactly is a joint venture?

Joint ventures, also known as JV, are a relationship
between two (or more) businesses to mutually enhance their
activities - in this case we're talking about sales and
marketing.

By pooling some of their resources together - such as their
email lists, products and services, clients and prospects -
the JV partners can split expenses (if any) and garner lots
of benefits through their dual efforts. What they stand to
gain is credibility, a way to provide additional value to
their customers, more revenue, access to a larger and
targeted list, and so on.

There are many different kinds of joint ventures - you're
really only limited by your creativity and vision for your
business.

Some common and simple examples of joint ventures are:

1. Affiliate Programs

Affiliate marketing is a web-based marketing practice that
basically uses one website to drive traffic to another
website.

Instituting an affiliate program is like having instant
access to a powerful sales force - without having to fork
over any money for salary and training costs. There are
minimal or no up-front costs and you only reward your
affiliates when a new customer results from the affiliate's
marketing efforts.

2. Cross-Promotion Strategies

Cross-promotions have been around forever as a marketing
tactic and that's because they work. By partnering up with
a company that serves a similar customer base as you do,
you can instantly gain access to a much larger pool of
potential clients.

Ideas for cross promotion can be based on products,
services, events, programs and so on. It can be as simple
as: your JV partner sends out an email to their client
base about information on your website that could benefit
them, and you instantly gain tons of exposure without
spending a dime.

In addition, you can offer your clientele "new" product
offerings (your joint venture partner's inventory) - and as
a bonus, you earn a commission on any products that your
clients do order from your partner's business.

3. Co-sponsor a Tele-seminar or Workshop

You can have a joint venture that is based around an event
such as a workshop, tele-seminar, speaking engagement,
virtual tele-summit, and the like. The venture allows you
and your partner to combine your database/subscriber lists
to send out invitations and cross-promote the event. As
well, a joint venture can give tremendous value to
participants - over and above the value you might possibly
provide on your own.

Plus, you have someone to share the hard costs,
organizational details and headaches with!

4. Co-registrations

This is a way to build your profile, expertise and
subscriber list for your ezine or newsletter. The basic
premise behind co-registrations is that your JV partner
promotes your newsletter on their ezine sign-up or thank
you page and you promote theirs. So, when a person signs up
for your JV partner's newsletter, the "thank you" page
would include your newsletter name and a link to sign-up
for a subscription.

Joint ventures are a great way to expand your potential
client base with someone who is already targeting the
"right" people for your business. Joint venture marketing
is not only a savvy business strategy, but can
significantly boost your sales by helping you find and keep
your most profitable clients.

What do you think - could your business benefit from a
joint venture?

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Jody Gabourie, The Small Business Marketing Coach, delivers
simple, innovative and powerful marketing strategies to
help business owners find and keep their most profitable
clients. To learn more about how she can help you take
your business to the next level, and to sign up for her
FREE special report, ezine and articles, visit her site at
http://www.JodyGabourieMarketingCoach.com