Times are difficult. Gasoline prices are up. Food and grain
prices are up. Your ire is up and your business... down. It
is so easy for the individual and the entrepreneur to
decidedly give up. There are times when you feel all
obstacles are in your path and the least resistance is
stopping. It is understandable, yet an easy escape. There
is too much recent talk of recession proofing the business
and conducting business in tough times. These are simply
titles and excuses for items that are required to operate a
successful business.
A functional business is similar to a garden. The
foundation for any garden is proper fertilization
techniques that help nurture the soil and maintain its
balance with its vegetation. Yet plantings will not grow
without strong roots and soil. Similar to soil the best
nurturing for your business is constant sales and customer
care. The more sales and the higher the customer
acquisition the easier to pay for people, property,
equipment etc.
Other factors that assist in root development and
nourishment for your soul and destiny relate to your
attitude. Your holistic approach to your business is soil
upon which your business grows. Similar to fertilizer your
daily dosage must include the following:
Desire. For business to flourish you must abundantly desire
success. Recall why you founded your business and what you
hope to achieve. Your passion for assisting others is the
fuel that bounds you from failure to fortune, fertilize
your soul by returning to your desire so that you
revitilize your soul. Another nutrient is repeating your
mission statement and visualizing the success you desire to
achieve.
Believe. There is no better nourishment then your faith.
Faith is a component of both passion and love. Faith is
your ability to disavow the norms and continue. Good roots
fight inclement weather so must you! Thomas Edison did not
believe he failed he had faith to succeed. If Henry Ford,
and Andrew Carnegie did not have faith our American
business system would not be the supreme power it is. And
if Abraham Lincoln did not have faith, African Americans
would not be free and his name would not be associated with
America's greatest president. In fact, faith was so
imperative for Lincoln because his successes did not arrive
until after his 40th birthday. Your faith gets you through
intense storms but you must see the sunshine well before
others.
Achieve. The only manner for success is continuance. My
mentor states do not seek perfection seek success. I
wholeheartedly agree. There is no perfection. We all face
daily obstacles. We are constantly challenged by the errors
of our ways, yet the only way to achieve is to continue
moving. Refrain from excuses and continue to achieve no
matter what the conditions.
Nurture. Gardens require daily maintenance; food, water and
vitamins. You too must invest in nutrition. Success is
achieved through education. Learn from your mistakes.
Failure is the best educational tool we recognize. Many do
not believe failure is a nutrient, yet it is the best
nutrient. Think like Edison and use your failures as a
road map towards new attempts. Education is the one item
that no business professional ever retorts. Education is
the greatest fuel for business success. Use previous
experiences as a nutrient for new ideas and new possible
beginnings.
Succeed. I recall a young man that had limited athletic
ability. He was reared in a dysfunctional home and loathed
by family and friends. After much discovery he found an
outlet in track and field. After years of searching he
found a tool that displaced the discontent in his life.
With much practice he got better and began to appreciate
the sport. His success brought about future success. He
visualized future success. Within months he became the
captain of his team and a four-time school record holder.
He also enrolled and graduated from a prominent university.
You too can achieve success. You have to breathe it, become
it and yearn for it. Success does not come easy. The
Reverend Dr. Martin Luther King jr. stated, "Faith is
taking the first step even when you don't see the whole
staircase." Take the ladder of success one step at a time
by seeing each step, living each step and appreciating each
step.
Prosper. Admittedly, each day represents a new challenge
and yet new opportunities. However, when your garden begins
to show new growth, you stop in admiration. Take the time
to reap what you sow. Learn to stop and smell the flowers
and appreciate your success. Your ability to stop and
reward yourself is prosperity. Yet also understand that
prosperity is not only about money, it is your balance of
both your personal and professional life.
Our worlds like gardens require constant attention. There
is a need to eliminate weeds that shadow the beautiful
flowers. Our gardens require comfort during inclement
weather. And there is a need for daily nourishment to
obtain strong roots for growth. The best gardens are
attended. However, the most abundant gardens obtain daily
nutrition, bountiful sunshine and love. Give foundation to
your garden and watch your business become fruitful!
----------------------------------------------------
Drew Stevens PhD is known as the Sales Strategist. Dr. Drew
assists organizations to dramatically accelerate business
growth. He is the author of seven books including Split
Second Selling and Split Second Customer Service and Little
Book of Hope. He is frequently called on the media for his
expertise. Obtain a FREE ebook of Little Book of Hope,
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