Earnings increase immediately for a salesperson using the
"domino effect." The options of skepticism or delay are not
viable options to you. Otherwise you will be thrown among
the masses of salespeople facing the 20 to 1 odds of
avoiding failure.
Determination to succeed separates average from
exceptional.Got the determination? Read on.
The laws of sales survival say breaking traditional company
sales rules points in the direction of salvation. In any
type of sales, do not envy the successful ones. They have
discovered how put the odds in their favor. Applying the
domino effect introduces from ground zero the ultimate
pieces that few salespeople have ever grasped.
There are only 3 pieces used in creating the domino effect.
All must be applied in order for you to triple your sales
earnings. The three blocks are (1) a working leads system,
(2) increasing sales by repetition of your sales skills,
(3) confidence enhancement producing a higher closing ratio
and increasing premium policy size. One piece leads
directly to the next. If one piece falls so do all the
rest, along with you.
The First domino you must turn upright is named "leads".
For most salespeople is the hardest, yet most critical.
A genuine lead is rarely company provided. The true lead
is an interested qualified person requesting information on
a product you are experienced in selling, residing in a
reasonable driving distance. For the ground zero domino to
stay upside, you should start with 2 or 3 good lead
appointments daily. The average career insurance person is
lucky to acquire two or three valid leads, covering a
portfolio of products, during a week's time.
Personally spending $450 or so, allows sending out 1,000
piece bulk mail sales post cards.. You must make sure the
carefully written sales piece only goes out to prospective
clients matched to a product you are familiar in selling!
This introduces receiving accurate prospect lead responses.
In reality a minimum of $2,000 in commissions or profits is
reasonable. Immediately take $450 out of this return, and
repeat the process over.
This pops up the second domino, simply marked "selling
skills".
Seeing more people by paying for good leads, automatically
builds up skills. Yes practice does lead to selling. Your
sales presentation starts flowing naturally, and you see
your prospect intensely listening to your offering. But you
can't stop investing in leads, or both dominoes will tumble
over.
The last domino suddenly springs upward, almost on its own.
Your selling skills have elevated the "confidence" domino
to spring into the third slot.
Confidence is rarely born, but usually earned. Use your
knowledge to mastering the streamlined products sold most
often. Increasing and repeating sales presentations, along
with product knowledge earns you confidence. No more
jitters, no more income fears. Instead you should almost
transparently see your ratio of sales increase, plus notice
a uprising trend in the average sales amount.
All three dominoes are standing tall and so are you. Don't
take any shortcuts or implement any major changes or you
will be back to ground zero in a flash.
Let's summarize the domino effect. Quantity and quality of
constant leads + sales skills enhanced by more
presentations + boosted confidence to consistently close
more sales = a net income that can easily triple your
current earnings. Plus you get all the credit for
personally writing your own ticket. As Frank Sinatra sang,
"I did it my way".
P.S. By the way, this domino effect not only applies to new
sales agents, but anyone involved in the sales process.
----------------------------------------------------
Don Yerke is the founder, marketing adviser, and article
writer at Direct Mailing List Brokers. Explore the website
at http://www.direct-mail-list-brokers-marketing.com
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