Strategic marketing is an excellent means of propelling
your business to the next level of revenues. Indeed, the
adage, "no man is an island" is particularly applicable in
strategic marketing; the more islands you align yourself
with, the greater your network, and the more powerful your
revenue earning potential.
Yes indeed, we all know that strategic marketing is
powerful. But how can you create an effective strategic
marketing plan? Strategic marketing is a term that is
thrown around casually and frequently, but how many people
actually know how to execute a successful strategic
marketing plan? In this article, I shall happily walk you
through the steps of incorporating strategic marketing into
your business arsenal.
Step 1: Understand your target customer base
The fundamental goal of strategic marketing is to utilize
each other's strengths to reach a larger audience base '
perhaps one that would not be available to the individual
companies without the strategic marketing endeavour.
Evaluate your current base of customers, and envision your
ideal future mix of clients. Based upon this analysis, you
should then consider which companies already possess the
client base that you desire. Or, what company would be
able to work with you in order to help you both obtain a
client base that was individually out of reach.
Step 2: Evaluate what your customers need
When you think of your business from the customer's
perspective, it is often quite different than yours.
Instead of evaluating what products would be easy for you
to sell to them ' consider what products your customers
need. This will help you find a strategic marketing
partnership that can fulfil what customers' needs. In
addition, look at the bigger scope. If you are trying to
reach a larger audience base, what type of packaged
advertising would be most compelling to their needs? For
example, if you are an accounting firm, then would your
clients possibly also need legal service? A successful
strategic marketing plan is based upon clients' needs.
Step 3: Analyze the marketing tools to use
Marketing avenues abound, meaning that you can carefully
pick and choose which marketing tools you use. Will you
use offline, online, and/or word-of-mouth advertising?
Decide if you want to create email marketing, PPC, or blog
campaigns. Will you collaborate together on publishing
articles, or perhaps split a booth at your industry trade
show? Would you sponsor an industry event together, or
perhaps publish a white paper jointly? The options for
traditional and creative marketing are endless. It is
important to create a strategic marketing campaign that
will highlight the strengths of both companies ' and most
effectively reach the target audience.
Step 4: Implementation!
Once you have laid the groundwork for the strategic
marketing plan, it is time to implement the excitement!
Working together with a partner can open up significant
more doors, in both revenues and market share exposure.
Make sure that your plan is well thought out, and that you
both are on the same page, and you will be ready to push
the "go" button on an endeavour that can take your business
earnings to the next level.
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Christian Fea is CEO of Synertegic, Inc. A strategic
Collaboration Marketing consulting firm. He empowers
business owners to discover and implement Integration,
Alliance, and Joint Ventures marketing tactics to solve
specific business challenges. He demonstrates how to create
your own Collaboration Marketing Strategy to increase your
sales, conversation rates, and repeat business.
Contact: christian@christianfea.com
http://www.christianfea.com
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