Your overall marketing system is probably the most
important system in your business and the one that can also
be most overlooked (hard to believe, I know, but true).
The thing is, you'll find that this system in particular,
out of all of your business systems, will have tiny
off-spring systems. For instance, you have your overall
system that may include:
Word of mouth Networking Email Campaigns Direct Mail
Campaigns Internet Marketing Speaking Writing articles
Products Events ... and more ...
and each that's part of the bigger system has it's own
system. It's a Universe in motion, actually!
So how can you maximize your marketing system with all of
these options? With so much going on? The first thing you
need to do is take a look at what you are presently doing
to market yourself and identify the 3 you LOVE the most (it
like almost makes you giddy you like it so much). Notice I
didn't say the one you do the most.
1.
2.
3.
Then for each area determine how many times per month you
currently use that system.
Next, ask these assessment questions:
How can I amp up this by at least one notch? Two notches?
(Maybe instead of once a month you move it to two. Maybe
instead of sending out 25 postcards you send out 250.) What
needs to happen so that this is more effective? (Are you
following up effectively? Do all of your materials have a
strong call to action on them or do they just list your
information?) How can I improve the follow-through or
conversion from start to finish of the system? (Is there an
extra step that needs to be added? Do you need to manage
your energy around your beliefs of being "too pushy"?) This
last question is crucial.
Marketing is worth very little if it is not bringing in
more business. You must determine how to best focus and
utilize your marketing energy. So, if you see an area of
marketing that is not producing the results you desire you
have two choices: 1) Ask, how can this particular marketing
process be done differently to produce different results
and 2) Let it go.
Remember, if something about your marketing isn't working -
You Aren't Doing Something Wrong. You Just Need To Do
Something Different. (Feel the difference in the energy
between the two?)
Call To Action:
1-Choose your main self-marketing system.
2-Map out how you will use this system for the next month.
3-Literally book appointments on specific dates from the
start of this system to the follow through.
----------------------------------------------------
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