When it comes to basic fashion apparel and formal wear,
British men know what name to trust. TM Lewin is so far one
of the most popular traditional makers of gentlemen's shirt
in the United Kingdom. In the past century of its
existence, the fashion house has successfully innovated and
produced men's shirts and accessories. Many of the fashion
trends started by the company are still very much rampant
and visible today.
But just like British men's eye for fashion, the name's
history can be traced back to the past centuries. The
company was started when designer Thomas Mayes Lewin put up
his very first shop in 1898 in the historical Jermyn
Street, in St. James's, London. From the very beginning,
the name has been synonymous to fashion innovations. The
'coat shirt' was initially designed and marketed by the
company. From then on, shirts with buttons placed down the
front have been in vogue.
Because of its long history, TM Lewin has been one of the
few fashion brands that stayed on and existed even during
the difficult times of the two major World Wars of the
past. It was during those times that TM Lewin flourished to
become a major and long-term supplier of men's apparel for
the British Army, the Royal Air Force and even the sporting
community.
Being a business entity, TM Lewin became resilient as the
need to adjust to the changing business environment ensued.
In 1979, the company was acquired by the McKenna family.
Highly competent and high-profile directors and executives
have been employed since then to help the company get
through the times.
Since TM Lewin has also been exposed to the natural
transactions on mergers and acquisitions, such asset
purchasing schemes have been part of the company's drive to
further empower itself. In 1983, the firm bought Asquith
Brown, another fashion house owned by designer John
Francomb, who eventually was named a part of the TM Lewin
team management. The 1980s was characterized by TM Lewin's
organic and exponential growth.
The 1990s saw TM Lewin further grow into a fashion store
offering not just apparel for men. Women's lines of clothes
were also introduced by the brand. At the same time, store
expension efforts advanced along with the widening of the
store's product portfolio.
Fast forward to the present day. TM Lewin is now actively
operating with about 46 stores across the United Kingdom
and Ireland. Since 2003, the company has also aggressively
started its online operations to cater to a greater number
of customers, probably not just within its home market.
----------------------------------------------------
Paul Beckett is a retailer that specialises in bespoke
men's shirts from his base in Bath, England. Find out more
about shirt tailoring at:
http://www.kjbeckettbespokeshirts.com
No comments:
Post a Comment