As a national pr firm who is a provider of talk radio
guests, we're frequently hired by marketing, PR and ad
agencies to arrange interviews for their clients on talk
radio shows around the country. We've been doing this for
nearly 15 years and have found it to be an amazing
marketing strategy.
With probably 1,000+ talk radio interviews under his belt,
nutritional products spokesperson, Dr. W. Wong says, "Talk
radio is the greatest way to get your message across to a
large group of people at one time. There's a captive
audience during morning and evening drive times, in the
middle of the day with stay-at-home moms, people in the
workplace and for those folks awake late at night. Without
question - talk radio provides the best bang for the buck!"
Talk radio may honestly be one of the best-kept marketing
secrets there is! There are many reasons why this is true,
but let me give you eight to start with:
1.THE RIGHT DEMOGRAPHICS. Every year Talkers Magazine does
a research project to profile who's listening to talk
radio. And, every year their survey confirms that the talk
radio listener is, "diverse, educated, attentive, active
and affluent..." If this describes your clients' customers
- it's a perfect match!
2.TARGET AUDIENCE. Not only are the demographics of talk
radio great - but your clients can also reach their target
audience. With specialty talk shows on health,
relationships, lifestyles and more, we can identify shows
that are a perfect match for their message!
3.EFFECTIVE SALES TOOL. A compelling interview on talk
radio can sell your clients' products without the audience
even realizing they've been sold! And, if it's a good
interview, listeners will want to know how to purchase it
right away. The best news is that most hosts will freely
mention your clients' website address or toll free number
to accommodate their listening audience. Or direct
listeners to stores that carry their products!
4.THIRD PARTY ENDORSEMENT. As you know, talk radio hosts
have loyal followings - that's how they maintain their
ratings. And listeners tune in daily to hear what their
favorite host is talking about. When your client appears as
a guest on their show, listeners hear an implicit
endorsement of them and their message.
5.CREDIBILITY. As you know, this is a crucial ingredient in
every marketing campaign - and talk radio supplies it in
abundance. One of our clients told us, "...every show I've
appeared on - the host tells his listeners about my great
expertise, my many accomplishments and how proud they are
to have me as a guest! Of course, the more important I am,
the more important the host appears to be. As far as
promotion and credibility goes - it just doesn't get any
better!"
6.ENOUGH TIME TO TELL THEIR WHOLE STORY. As a guest - your
clients have far more than 60 seconds - they have ten to
sixty minutes of quality time with a very targeted and
attentive audience. They have time to effectively tell
their story, talk about the quality of their products and
how it can benefit the listeners. If they have a media
trained spokesperson, the listener will be completely
motivated to pick up the phone and place an order. It's a
perfect opportunity to get their full message heard and
understood by the masses - all of which should result in
sales!
7.COST EFFECTIVE PROMOTION. Of course, talk radio
interviews are all done by phone. So, without ever leaving
their home or office, your client can have a direct and
oftentimes live conversation with consumers around the
country.
8.IMMEDIATE EXPOSURE. Your clients can be on the air within
two to three weeks! And, because talk radio keeps up with
changing times and topics, we can continuously create new
angles for their topic that reflects current events, to
keep them on the air and in the news on an ongoing basis.
----------------------------------------------------
Marsha Friedman has been a leading authority on publicity
for authors for nearly two decades as CEO of Event
Management Services, Inc (EMSI). If you would like to
receive her free Ebook "How to Be a Great Talk Radio Guest"
visit http://www.emsincorporated.com .
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