Special Reports and E-books are some of the great tools
used to launch products into orbit.
Another popular product launch tool is the use of a blog.
Many marketing gurus, use blogs to drive traffic to their
websites ... which leads to an increase in their merchant
account sales.
Blogs and ebooks stimulate interest in your product.
The benefits of a BLOG.
Blogs create an "on-line" open communication between the
marketer and the customer. They engage people in
conversation-a novel idea.
They give POWER to the people:
* Power to ask questions.
* Power to give their opinion.
* Power to praise your product.
* Power to suggest new products.
* AND ... the power to drive visitors to your website.
Visitors who convert to customers.
They are part of your "social proof" community; valuable
assets to a successful launch of your product.
The Blog's function is invaluable in launching a new
product. When used in conjunction with other advertising
vehicles; ebooks, radio, newspaper, public appearances, etc
it creates a frenzy about your upcoming product launch.
The BEST use of your BLOG is to SHOWCASE your product. You,
as the marketer/creator of your product, can provide
"behind- the-scenes" facts that make your readers eager to
BUY.
Those special tidbits of history behind your product that
only a few, select, people know. You place them in a
special "social proof" club that rewards them with secret
knowledge. That special club that loves to "share the news."
The benefits of an e-book
Any size will do. As long as it pertains to your "social
proof" community, it works.
They are being used more and more in launch sequences
strategies. But don't stop at the product launch. They can
be used throughout the launch process.
E-books are great promoters when used correctly and in the
correct sequence. Use them as "gifts" for joining your
list, e.g. rewards for referrals, thank-you gifts for
purchasing.
Be warned --- don't use e-books full of affiliate links. A
few is ok ... make your e-book appealing to your customers
to showcase YOUR product. Make it valuable. Educate them.
You want to hear, "I didn't know that!"
Other tools you can use are teleseminars, public speaking,
direct mail and video presentations.
To take advantage of new media possibilites consider making
a video and uploading it to a video sharing site. Most
video sharing sites have the option of comments.
Initiating and maintaining a rapport with your customers
will help your product launch meet its target.
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Visit: http://www.ProductlaunchFormulaReview.com for more
effective product launch formula tips.
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