What is press release writing ?
Publicity is key to your marketing strategy. You have to
induce the customers to have faith in you and convince them
that you can do better than others. Press release writing
can achieve this.
Press releases are news reporting. It can be done either
through online publication or traditional media. It is good
for promotion as well as advertising. A good news format is
powerful.
Press release can boost your profits and sales. Press
release will keep your company in limelight while
increasing your sales and profit.
Points you must pay attention to for quality press release
writing
If you follow a few simple rules you should be able to
write good press releases in a short time. These are as
follows :
You should be clear what is the purpose of your press
release, merely to convey news, to update the readers or to
boost your business.
You should know who is the targeted party. It is important
when and where you release it.
The opening line of the press release has to attractive and
powerful
The language of press release should be simple and easy to
understand. Do not use too many adjectives.
Be concise and grammatically correct.
Put helpful and newsworthy information in the press release.
Good press release writing should point out how your
company and product / service is beneficial to the people.
Be truthful. Include factual information only, this way you
will gain trust. If you have to make subjective statements
such as describing the benefits be sober whilst praising a
product or a service.
Give the press release a twist to attract attention while
being accurate. It should be different and distinct from
other press releases.
The order of contents is important. The news first and
after that its source. Give all information to enable the
targeted party to contact you.
It should not be more than one or two pages.It better be
black and white, or sober colors in clear and readable
fonts.
Press releases need not be a put off
The language used in press release writing has to be
simple, clear cut and precise and not to show of your
knowledge of vocabulary and adjectives.
It is possible to generate interest of the reader even for
an otherwise not so exciting subject. However in a press
release you have to generate interest whilst still being
sober and not going over the top.
One way to achieve this is to aim to present the facts in
an interesting way rather than as boring numbers or
statements.
Another method is to generate curiosity by asking a
question at the start of the release and then give the
answer towards the end. However this needs to be done
carefully and should not appear to insult the intelligence
of the reader.
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To learn more successful internet marketing strategies from
Maury Wilks, visit http://JoinMaury.com
For more information on creating a successful Internet
Business, visit http://TheInternetBusinessAuthority.com
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