What are information products and how can they be used to
turn suspects into prospects and to build alliances and
joint ventures?
An information product can be constructed in many forms.
This includes, developing a special report, audio, or other
documents that convey with ease valuable information to
individuals that you are attempting to build a marketing
relationship with. Generally, they are related to the type
of work that you do and demonstrate and establish you as an
expert in your field.
Here are five ways to utilize your information products to
build marketing relationships:
1. They can be offered at networking events as an
enticement for individuals to meet you and to get
permission to begin the communication process that turns
suspects into prospects. Mention it at the end of your
elevator speech as a call to action.
2. They can be offered as an exchange through your internet
marketing strategy to capture names and e-mail addresses
of interested people who come to yours site. If they have
found you then they'll likely have some level of interest
in your area of expertise. You can advertise your links to
the information products through articles, blogging, on
your website, through PR posts and social networking sites.
3. You can use information products as a way to introduce
yourself to potential strategic alliances and joint venture
partners. If they will listen to an audio or read a
special report that describes what you do, then there is a
much greater chance that you will be able to identify
whether or not there is a fit to work together. It can
also be used as a way to shortcut time intensive one-on-one
meetings when there may not be a good match.
4. They can be offered to other businesses that do not have
their own information products but would like to deliver
value to their marketing list or to their clients. Look
for business owners and independent professionals who are
marketing to the same target market. This is fantastic
branding with an implied endorsement from the sender. One
powerful strategy is to create a link within the report
back to your website.
5. Your information products can be turned into a revenue
stream by offering them as a paid product on your website,
at networking events and workshops. Even if the product
was initially offered for free it can be converted into a
paid product that creates passive revenue. The key here is
offering great content. In summary, information products
are a great tool to cultivate new relationships in a
variety of ways in a low-key yet very effective manner.
What many marketing methods fail to do is to have a call to
action and as a result much of the marketing activity ends
up producing nothing at all. These products will be an
effective call to action in almost any circumstance.
Try starting with just one product and market it
consistently and you will see great things happen!
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And are you ready to learn more about how to take action?
Then I would like to offer you free access to my FREE audio
class The 5 Step Marketing Plan Generator. You can get your
instant access at http://www.GuaranteedGS.com/audio.html
From David Eissman and GuaranteedGS.com
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