Internet Marketing: Is It Appropriate If You Conduct Only Local Business?

Internet Marketing: Is It Appropriate If You Conduct Only Local Business?
Why would you bother with internet marketing if you're only
interested in business in your community? There are quite
a few good reasons and we will answer them here.

This is the question many business owners and independent
professionals have because they see the internet as only
being important if you are interested in national or
international business. Nothing could be further from the
truth. Targeted and effective marketing on the net is very
possible in several different venues. Below, I will
discuss these.

1. Your website-this is probably not a concept that is
debated much but is worth discussing. The website is it an
attraction tool that you can drive potential clients to
within your local market. The site can be customized to
your local market with information that pertains to the
local market and has resources that are available in the
area.

2. A Blog-this can also be geared toward your local market
as it is a forum for you to discuss just about anything
that either touches on your business or helps potential
prospects get to know you as a person. You can incorporate
all types of local references including commenting on
issues in your city or providing information about
resources that are available. You can use keywords and
optimization to drive local businesses to you when they are
seeking information that is oriented to your area of
expertise.

3. Social networking-many social networking sites allow you
to add a local flavor or to connect with people within your
city your community. You can even create a form on many
sites that would be primarily for other businesses and
prospects in your locale. Many sites even have the
opportunity to create a forum which again could be oriented
to a specific area.

4. Articles and Press Releases-while these can be more
difficult to target there are opportunities to mention that
you have events or services within a specific city or town
or state. If you mention this within your articles and
press releases they can be seen by local residents who are
searching within your specialty.

Lastly, if you can drive traffic from other areas outside
of your own, you can develop alliances and affiliates who
can handle that business and pay you a percentage of the
revenue. My philosophy is that if you can become a
"rainmaker" no matter where that might be you can find
competent business owners or professionals who can handle
that service and pay you passive income.

I encourage you not to hold back on your internet marketing
because of concerns over creating business outside of your
local market. Targeted properly, you can clearly
communicate in a way that will drive the type of traffic
you are looking for.

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And are you ready to learn more about how to take action?
Then I would like to offer you free access to my FREE audio
class The 5 Step Marketing Plan Generator. You can get your
instant access at http://www.GuaranteedGS.com/audio.html
From David Eissman and GuaranteedGS.com