One very classy affair

One very classy affair
Previously I mentioned that I am doing work in the
marketing to the affluent market. Homes, condos, resort
properties... pretty well anything that is targeted at the
top 3% of buyers.

And I also put out a request for information on any high
end marketing campaigns or companies you know of that I
should also know of.

One of them came to my desk on Monday... for an event that
just happened last night (Thurs).

It was a VIP wine & cheese to pre-announce sales of
Alberta's Tallest Residential Towers. So, I rsvp'd and made
sure I showed up to see what they were up to.

WOW!

Great gig they had there.

Some notes on what I saw and liked (and, of course, a
couple things they could have done better):

* A doorman in full dress gear - just like you would expect
to see at any 5 star restaurant, hotel or event.

* Live piano music as soon as you walk through the door

* Classy greeting desk - with live hostesses (they could
have had pre-printed name tags instead of hand scratched)

* Wine, cheese, beer, cajun prawns... overall good food and
drinks

* Self-paced 3 dimensional video walkthroughs of the towers
on a touch based flat screen (you could pick the floor you
wanted then look at the views you would get from north,
south, east or west)

* A mock suite you could walk through to get a feel for the
amenities offered

* VIPs! Lots of them. Some major players in the business
and socialite world were to be seen. Names you see in the
papers on a regular basis everywhere.

* Your purchase in the towers included membership to all
the amenities. These were top notch and definitely tailored
to those with money (you own personal wine cellar which
they manage for you, a top spa, a 5 star restaurant,
concierge service, special pet sitting, walking, and
grooming service, very classy pool, a deli for those on the
run, guest suites for out-of-towners, fitness center and a
private wine and cigar bar)

Overall, this was a classy gig.

But, a couple things they missed:

* No one (or no signs) to explain what you should be
looking at or paying attention to

* No possible way to tell the staff apart from the guests
(who do you ask questions of?)

* No on walking around saying hi and finding out what you
need from them

* No real materials to bring with you when you leave (had
to ask for it)

The positives outweighed the negatives, for sure. Time
will tell how their follow-up works and if I ever hear from
them again!

Now, have a look at that list of amenities alone... they
KNOW exactly what their perfect clients want... and are
willing to pay for.

Do you?

Is it possible your ideal clients WOULD pay more for
products and services from you if it catered more to their
inner-desires that you have to dig deep to find?

I'll bet that it IS possible... and some good research on
your behalf could turn up a potential advertising and
marketing goldmine!

Find some ways to dig this information out of them... and
then incorporate what they tell you.

----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you're an
entrepreneur in need of quick cash flow surges ' here is
the quick-hit solution to put money in your bank.... The
Wild West Wealth Summit! Make sure you visit
http://www.WildWestWealth.com or sign up for the Free Cash
Flow Surge Newsletter at http://www.CashFlowSurges.com