"Are you ever afraid of speaking to prospects?" I am often
asked this question in my Client Attraction coaching
sessions. My response has always been that if you can't
seem to let the fear go, then just feel the fear, and go
get help from your team. You've heard the saying "There are
no self-made millionaires, there are team made
millionaires." Successful people feel the fear too, and
they seek the guidance from their alliances or team members
so that the risk is reduced. That's been my experience.
When I feel myself getting stopped, I just grab my cell
phone and call my business mentors who just so happen to be
millionaires themselves. Through trial and error, I have
found that limiting fears or beliefs don't have a chance
against me.
So let me ask you this, do you often stop your sales and
marketing because of anxiety, and didn't know where it was
coming from? Have you experienced a fear of failure, fear
of success, or a fear of rejection? I don't think I know
anyone who's not experienced some form of fear of rejection
when marketing themselves, especially to a different
gender, or a different culture. I think it's inherent in
many of us. Problem is, it holds us back from doing what it
takes to follow up with prospects and to get clients. And
it's got to stop in order fill your practice to capacity
and make this year the wealthiest year yet.
What does fear do? Well, fear of rejection keeps people
from asking for the sale, from asking for referrals, from
writing that article and from collaborating with strategic
alliances. You've heard me say this before: if you don't
market today, you won't have clients in three months. Then
your small business has really become just a hobby.
Now, my mentors tell me that there's more to getting
clients than just the outer game of marketing. There's also
an inner game of your mindset and beliefs, your paradigms.
If you don't deal with the paradigms, then you'll keep
making the same money you've been making for years to come.
I don't know about you, but I prefer to continue to attract
more clients, make more money, and take more time off to
spend with my family. Why would I want to work 50+ hours a
week on my own business, when I can do that at a corporate
job?
So, I went on a search by talking to self-employed (6 and 7
figure) champions to find out how they became masters of
their emotions. Here is what I've found... most business
coaches and motivational speakers would lead you to believe
that success or failure in your business is totally
dependent upon your goals. While goals are essential and a
person cannot be truly successful without them, there are
many people who have goals and still do not have enough
clients to fill their practice. The goal was never the
problem. Their motivation is where the real problem lies.
Unfortunately, this concept is only understood by two or
three people out of 100.
Understanding your Motivational Gap, the gap between your
business vision and your reality, is the key to freedom and
will guide you down the right road towards your ideal
clients, and to a bright future.
I've broken down the Motivational Gap into a series of
steps, so that when done in sequence, it will help you
eliminate the fears that hold you back from marketing with
local and global clients in a big wildly wealthy way.
Here's what you do:
1. What truly motivates you? Think of a client situation
where you were highly motivated and would have been an
excellent role model for others to emulate.
2. Describe the vision or dream of how you want your
business to look, and of the results you really want in
your business.
3. Describe where your business is now.
The gap between where you are versus where you want to be
is what creates the motivation. Goals that are too small
create very low or no motivation and yet goals that are too
big seem impossible, thereby making it difficult to create
any energy. To reach your client and revenue goals, you
need to be motivated by the gap!
Make a point to do the exercise above. Take an afternoon,
and really work through what motivates you. Soon, you'll
notice that you will start attracting more clients than
before, taking advantage of opportunities, doing joint
ventures, and getting better results in marketing. That
immediately equals more results, and in my experience,
financial freedom and being able to live the life you
really want.
----------------------------------------------------
Kim Schott, your Global Client Communication Expert, is the
author of the Keys to Client Communication System, the
step-by-step, paint by numbers client attraction program to
attract more clients in less time. To receive your weekly
how-to articles on consistantly attracting more local and
global clients in less time, visit
http://www.SchottCulturalConsulting.com
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