Do not wait for the business to come to you, go get it
yourself. Residential management cannot always sit behind
the desk and wait for the phone to ring like a high school
boy waiting a on girl to call him on a Saturday night. If
it does not happen, you wasted valuable time on the job.
Like all businesses, residential properties have slow times
of the year too. So instead of sitting behind the computer
playing video card games during drought periods,
residential management can take advantage of the slow time
by promoting the business. This can be done in two ways.
Residential management can promote using a computer or he
can leave the residential property and promote in person.
The winter months are slow for many industries including
automobile, self storage, and real estate. All are looking
for ways to increase business during the drought period.
Residential management and real estate agents could really
benefit from one another if they work together. And it does
not take much effort. Residential management could simply
email a real estate agent or walk into a real estate office
and meet some of the agents. Real estate agents are the
first people to meet people who are relocating to the area.
Who better to become friendly with than someone who shows
homes to people needing a place to live. Real estate agents
can benefit from residential management too. They can
recommend agents to tenants who are relocating from the
residential property. So it is a win-win situation. A
simple email inquiry will do, but meeting them in person is
better.
Join the local Chamber of Commerce. Not only will you get
the occasional free meal and drink, you will get to
participate in the network web of local business owners and
other people hungry for business. You never know who you
will be schmoozing with. They might be looking for a new
residential property for themselves or know someone else
who is looking. That is what networking is about, to
promote your business. If you are in residential management
for a self storage company, you will shake hands with many
business owners who will need self storage for commercial
storage products.
Residential management can get together with the homeowners
association to have a neighborhood garage sale. First the
residents will be happy to get rid of some old closet
storage. Second, a garage sale will bring people to the
neighborhood or to the residential building. If residential
management puts up a huge sign that advertises we have
vacancies, maybe you can get a few new tenants out of it.
Have the rental contracts ready to be signed.
If residential management has a college or university
nearby, put up fliers or pamphlets on bulletin boards.
Residential management might be able to catch some students
relocating during the winter break. If so, you will want
them to think of your residential property when they are
looking for a new pad. Many students transfer from other
schools during the winter. Residential management will want
to catch them before another residential management does.
Drop off a few business cards and fliers at the
registration office or guidance office. While they waiting
on line at least they will have some reading material.
The possibilities are boundless. Be creative and think of
other types of businesses or people that could be looking
for a new apartment during the winter.
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Property Management
http://www.propertymanagementblog.com/
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