Let's face it. In the traditional prospecting equation
there's always one major bottle neck...YOU.
No matter how good you are at prospecting and recruiting
for your business or how bad you are at it (and I've been
there before), your personal results are always tied to how
many prospects you speak with and how many people you sign
up and how many times you made an exposure that day.
Unfortunately, most companies only teach you the
"traditional" way which relies on still, to some degree,
trading time for results.
True, you have duplication in your team — and that's
always something to be put in place — but you should
not be relying on your team to provide all of your profits.
It's always dangerous to put your income 100% in the hands
of someone else, regardless of what industry or business
you're in.
That's why for years, I've been teaching direct
response-based prospecting strategies that put you in the
driver's seat. Strategies that allow you to truly leverage
and profit from the work that you do just one time (read:
autopilot).
With solid marketing techniques like sales letters and good
copywriting, you remove yourself from the equation. You can
ratchet up your leads, prospects, recruits and sales
practically anytime you want.
Copywriting is hands-down the most critical marketing skill
you'll ever learn. It's a powerful, powerful skill.
And once you master it, you can literally write your own
ticket. (Personally, I've sold well over a million dollars
in just the last few years alone with sales copy.)
Another reason copy is important for you and your business
is because 99% of the companies out there provide crappy
copy and marketing pieces. All of their tools focus on
pretty, flashy presentations. Their websites have 17
different things on it that aren't focused and confuse your
prospects. And the tools are just all over the place
because they're not focused on *good* copywriting, which is
essentially good salesmanship.
So what's the most important thing copywriting gives you?
In a word, leverage.
Now let's think about it. A sales letter is the most
powerful master prospector you could ever hire. For about
the price of a cup of coffee (or really just the cost of
turning on your computer if you're using email and doing it
online), it will relentlessly go out and deliver your
message perfectly every time.
It's never going to call in sick. It's never going to
complain. It will never quit on you or go into the witness
protection program like a lot of people in downlines like
to do.
Simply put, a powerful sales letter is like having a little
automatic money-making robot working for you tirelessly,
day and night, 24 hours a day, 7 days a week.
Plus, there's no rejection. You don't ever have to feel
silly or dumb because sales letters will go out and
recruit, sell and do all the talking for you 24 hours a day.
And a good piece of copy is specifically designed to
uncover the exact people that are interested in your
prospects, your services, your opportunity. You're never
going to have to talk to anyone who's not interested again.
In fact, when someone says "no" to your copywriting, you
don't have to ever know that; they didn't say "no" to your
face. You weren't even talking to them because the sales
copy was doing the work! (Wouldn't you rather talk to hot
interested prospects who all called you and raised their
hands, instead of dealing with time-wasters?)
Plus, using copy puts you back in the driver's seat.
It's important for everybody to know that you don't own
anything in network marketing. You're basically still
working for another company, just on your own terms and
schedule...
You don't own the company, you don't own the downline, you
don't own the marketing materials, you don't own the
products, you don't own the services, you don't own the
websites, you don't have any assets at the end of the day,
so if something happens, you don't have any wealth building
assets under your control.
So it's important that you have marketing pieces and
marketing systems to deliver prospects to you that are
under your control (like copywriting does) because that's
when your wealth and your income become stable.
If your company disappears tomorrow or the FCC doesn't like
their marketing or God forbid some Jack Bauer 24-style
moment happens to you and you can't go out and prospect
anymore...if you have systems like this in place, then
you're going to be in a position that's much more powerful
and much more stable.
Now if you're skeptical about this working in your
business, here's your answer: You would not be here right
now reading this if sales copy did not work. Truth be told,
everything that you saw to get you to this point right now
was all good copywriting online.
And when you start using this tool in your network
marketing business, prospects will literally start raising
their hands, wanting what you have...without you even being
there!
----------------------------------------------------
Chris Zavadowski, 2007's Network Marketing Coach of the
Year, has gained top recognition online for his unique ways
of growing businesses with the Internet! He's taught
thousands his successful ways of working online and
leveraging their efforts. Chris creates breakthrough online
network marketing tools, and more details (including a
totally FREE "how to" training course) can by found at:
http://www.InstantMLMSalesLetters.com
No comments:
Post a Comment